Copy That! is a show dedicated to the craft of copywriting in all of its forms hosted by four copywriters and marketers named Alex, Rod, Lindsey, and Sean. In every episode, we talk copy, share resources, and provide an over-the-shoulder look at what we do to write copy that sells.
AI Didn't Kill Copywriting - What Happened Instead (An Interview with Sean Ferres)
AI was supposed to kill copywriting, but Sean Ferres thinks it’s helped create the biggest opportunity for marketers and copywriters he’s seen in nine years. He joined me to talk about what businesses are paying writers for now, why some freelancers are getting approached by clients, and what it takes to move beyond delivering copy in a Google Doc.
31 Aug 2026
WANTED: Financial Copywriters | ft. Glenn Fisher of The Fix
Sean MacIntyre sits down with Glenn Fisher from The Fix to talk about the disconnect in the Financial Copywriting world between copywriter supply and publisher demand and try to answer the question: Why are there so few good direct response financial copywriters?
2 May 2026
Getting copywriting clients is easy, actually (an Interview with Matthew Volkwyn)
This episode reveals how prioritizing deep relationships and professional soft skills creates a sustainable, referral-based business. Forget the shortcuts; master the long-term skills required to build an elite copywriting career.
24 Jan 2026
The State of Copywriting: 2026 Panel Discussion
We marked the beginning of 2026 with a free panel discussion between people from different backgrounds, nationalities, and career paths to discuss the questions we get most about launching and building copywriting career: What are the mistakes beginners make when they go looking for their first job or client? Should you go to portfolio school? Should you get a degree in mass communications? How do I build a portfolio as a newbie? Has AI killed this opportunity?
15 Sept 2025
Scaling a New Probiotic Soda brand from Zero to $100mm (Pitch, Please! Ep. 1)
How do you sell a product in a crowded, competitive market? How do you sell a product that... isn’t even really enjoyable? More than that, what tools and tactics can you use to quickly scale a new brand to $100 million and beyond?
26 Jul 2025
The Future of Brand Advertising and Creative Copywriting
In this podcast interview, Sean and Rod discuss and then debate what the future of advertising looks like, as well as many of the common problems facing brand agencies today.
28 Aug 2024
How Dubai's Most Expensive Copywriter Gets Clients | An Interview With Nabeel Azeez
Nabeel Azeez sat down to talk with Sean and share his journey from volunteering to becoming one of the most expensive copywriters in Dubai.
8 Jun 2024
The Woman Who *Literally* Wrote The Book On Getting Clients | An Interview with Kim Krause Schwalm
Sean recently sat down with Kim Krause Schwalm to discuss her journey to become a 9-figure copywriter and how she used her early success to have clients BEGGING to work with her when she went freelance.
19 May 2024
A Direct-Response Legend Explains the Past, Present, and Future of Copywriting | Ft. Mark "Michael Masterson" Ford
Sean sits down with the one and only Mark Ford (more widely known as Michael Masterson) to talk about Mark’s experiences as one of the trailblazers of direct-response copywriting into the digital space. Hear what Mark Ford has to say about:
-What traits tell him a new copywriter is going to succeed
-Why so many people learn the “wrong” lessons from studying classic copy
-Which commonly forgotten emotions you NEED to be able to work into your copy
-How “H.A.T.” is going to be the key to writing breakthrough copy in the Internet Age
-And so much more!
7 Apr 2024
If You Can Build Belief, You Can Sell Anything || An Interview With Aaron Gentzler
Sean recently sat down with Aaron Gentzler - CMO of Mauldin Economics and with 20 years of experience in the financial publishing niche - to talk shop. But this is more than conversation about how Aaron climbed the financial copywriting ladder. It's a conversation about one simple truth that new copywriters should WANT to hear: The financial niche is desperate for new talent. So how do you break into the financial niche? What are publishers looking for when they hire junior copywriters? How should you pitch your copywriter skills when you're cold emailing?
8 Mar 2024
What it Takes to Become an "A List" Copywriter | ft. Pauline Longdon
Pauline Longdon has an amazing story. She's a former Australian Army Major and former Nurse who reached a dramatic fork in the road of her life. And the choices she made turned her into one of the most sought after and respected copywriters working today. Hers is a story of triumph, overcoming obstacle after obstacle, and leveraging the power of copy into incredible results for her clients. Her path will inspire you and give you an idea of what it takes to succeed.
30 Jan 2024
Step Into the Mind of an A-List Copywriter (feat. Glenn Fisher from The Fix)
Alex sat down with the one and only Glenn Fisher from @TheFixCopywriting (who btw worked as a Copy Chief at Agora and has written for companies like Pinterest and Huel) to talk all things copywriting and marketing.
2 Dec 2023
How a broke 17-year-old skipped college and became a 7-figure e-commerce copywriter
Making high 6 or even 7 figures as a copywriter is the exception, not the norm. But exceptions *do* exist. And in this video Sean sits down with one. This 7 figure copywriter began his journey at 17 with no formal education, no courses, and no money. 5 years later, he's made over $1 million for himself. If you want to follow anyone's path, follow his. It's a story of hard work, cleverness, and finding sparks of creativity.
19 Nov 2023
You’re Wrong About ”Hard Work” | An Interview with Kyle Milligan
Sean sat down with Kyle Milligan (of Copy Squad/"Take Their Money" fame) with the intent of talking about some of our favorite topics like:
- AI copywriting
- Common copywriting mistakes
- The biggest problems new copywriters run into
- The state of copywriting YouTube
...but of course they ended up talking about everything under the sun.
So sit back, relax, and get ready for a wild ride as they talk about fun subjects like:
- Their deepest insecurities as copywriters
- Why competence and confidence are less connected than you think
- What makes Copy That!'s marketing uniquely strange
19 Oct 2023
Risking it All | What it Takes to Become a Financial Copywriter (With Tania Yeo, Daniel Throssell, and Steven Young)
In this roundtable discussion, copywriters Tania Yeo and Daniel Throssell discuss their experience getting into financial copywriting, and the sacrifices and risks they had to take. Then the conversation broadens out to include what copywriters can do to improve and succeed in this business, and what mistakes to avoid (with helpful tips from Steven Young along the way).
26 Sept 2023
How to Succeed as a Copywriter in 2023 and 2024
Yes, it is still possible to become a successful copywriter in 2023 or 2024. Here are the best strategies for launching and growing a copywriting and internet marketing career this year.
31 Mar 2023
The mistakes we made as new copywriters
In this episode we wanted to go back and cover what mistakes we made as new copywriters and what we would do differently if we were to start all over again. And while we sadly CAN’T undo our mistakes… we hope you can learn from them!
3 Mar 2023
A Secret: How Much Money Copywriters ACTUALLY Make
In this episode of Copy That! we answer two of our favorite “It Depends” questions: “How much do copywriters really earn?” and “How much can a new copywriter expect to make when starting out?”
Like most “It Depends” questions… it’s complicated.
That’s why we decided to double the length of this month’s episode and get into all the details that go into how copywriters make money writing copy. Details like:
The real impact of being freelance vs in-house
How long it really takes to start making money as a beginner copywriter
How much you should be making at each stage of your career
When and how to ask for royalty checks
Going “wide” vs “deep” when skilling up (Generalizing vs Specializing)
And the BEST way to sell your services (without even using the word “copy”)
28 Dec 2022
Research Is EASY If You Do “THIS” - The Secret to Copywriting Research
“How do professional copywriters do research?”
“What do I even research for my copy?”
“How much research is enough?”
We get questions everyday about how to do research for copywriting gigs, so this episode of Copy That is! is dedicated to the research process. Some of the things we say are so controversial that we may have attracted the attention of one the world’s best email copywriters…
Tune in to find out:
The 4 Types of Research You Should Be Doing
How to Know WHAT to Research
The Simple Trick to Make Clients Give You Info Worth Using
How to Make Other People Do Your Customer Research… For Free
When You SHOULDN’T Do Research
Embarrassing Research “Hacks” We Actually Use
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
3,194,444
Score snapshot 15 Sept 2025
Apple Podcasts (US)
4.7 / 5
3 ratings
Spotify
5.0 / 5
14 ratings
Podcast Authority Score: 37 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
7
Social presence
0
YouTube
93
Engagement
77
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