Celebrating Black Copywriters: A Legacy of Influence and Innovation
The episode celebrates the significant contributions of Black copywriters throughout history, highlighting the pioneering work of individuals like Tom Burrell, Barbara Proctor, Caroline Jones, and Vince Cullers, who revolutionized advertising by creating campaigns that authentically resonated with Black audiences. It also features contemporary figures like Jon Mathieu, showcasing the continued impact of Black creatives in shaping inclusive and representative advertising. The piece emphas...
29 Jan 2025
A/B Testing for Content
This episode's discussion is based around A/B testing, also known as split testing. It is a crucial method in copywriting for improving content effectiveness. This technique involves comparing two versions of text, such as headlines or calls to action, to determine which performs better with target audiences. By analyzing the results of these tests, copywriters gain valuable insights into what resonates most, leading to improved conversion rates and return on investment. The process emp...
13 Jan 2025
Reflections of a Copywriter
Copywriter Emily Ley reflects on 2024's key takeaways, including clarity over cleverness, emotional resonance, and self-care, and outlines her 2025 goals for personalization, experimentation, and AI-driven creativity.
23 Dec 2024
Iconic Holiday Advertising
This episode is a discussion on iconic holiday advertising campaigns, highlighting the creative minds behind them and their impact on popular culture. It explores the strategies used to create memorable ads, such as heartwarming narratives, nostalgic visuals, and the skillful blending of animation and live-action. The analysis focuses on the emotional resonance of these advertisements, showing how brands successfully capture the spirit of the holiday season. Specific campaign...
19 Dec 2024
What New skills Copywriters Need to Have in 2025
Copywriters need to master skills like prompt engineering, AI-assisted copy editing, and data-driven copywriting to stay competitive in 2025 and optimize content performance.
19 Dec 2024
Direct Marketing: How it's evolving.
Direct marketing expert [Host's Name] discusses how digital channels like email, social media, and SMS are replacing traditional direct mail due to efficiency, precision, and data analysis benefits.
5 Dec 2024
Technical Writing
Technical writing expert, Rachel Green, shares actionable insights on getting started with technical writing and its applications in various fields and life.
27 Nov 2024
Black Friday
Copywriter and marketing expert, [Name], discusses the evolution of Black Friday and its significance to copywriters, revealing how to harness its marketing potential for success.
21 Nov 2024
Style Guides - AP vs Chicago
Writers learn from experts, including Jennifer Bourn and Amy Harrison, as they dissect the key differences between AP and Chicago style guides to inform their writing decisions.
14 Nov 2024
Content Strategy
Listen in on a conversation on content strategy and why it's important in marketing. Copy That! podcasts are discussions based on articles from the blog at https://rgcrc.com/copy-that/.
7 Nov 2024
Blog Writing
This episode is a discussion about blog writing. Blogs can be a lead-generating machine if written properly and why you should leave it to a copywriter to write them. Copy That! podcasts are discussions based on articles from the blog at https://rgcrc.com/copy-that/.
31 Oct 2024
Iconic Halloween Ads and the Copywriters Who Wrote Them
This podcast examines the history of Halloween advertising campaigns, highlighting how copywriters have used humor, horror, and nostalgia to create memorable brand experiences. Copy That! podcasts are discussions based on articles from the blog at https://rgcrc.com/copy-that/.
23 Oct 2024
Political Copywriting: The Art of Persuasion
listen to a discussion on political copywriters. Who are they and what are some famous ad campaigns that have influenced elections? To read the article this discussion is based on, visit: https://rgcrc.com/copy-that/#copy-that-Post-16.
15 Oct 2024
Hashtags: Should You Capitalize Them or Not?
This episode is based on a blog post at https://rgcrc.com/copy-that/#copy-that-Post-14. The discussion in this podcast leads us to hashtags—when to capitalize them and leave them lowercase.
8 Oct 2024
Columbus Day Advertising: Commerce and Controversy
A discussion on the history of Columbus Day as a marketing opportunity for retailers and how brands are adapting their marketing strategies to reflect evolving societal values. This podcast is based on the blog post: https://rgcrc.com/copy-that/#copy-that-Post-15 .
4 Oct 2024
Are U experienced? UX, UI, and Interactive Copywriting
A discussion on the differences between UX, UI, and interactive copywriting. Also, we'll explain what microcopy is.
1 Oct 2024
Copywriting in Q4
Join us for a discussion on copywriting at the end of the business year otherwise known as Q4. This podcast is based on the article: Q4: What it Means for Agency and Freelance Copywriters at https://rgcrc.com/copy-that/#copy-that-Post-13.
25 Sept 2024
Medical Copywriting: how it has evolved since the pandemic
Join us for a discussion on the evolution of medical copywriting through the pandemic and where this specialized role in marketing is going. This is a supplement to a blog post at https://rgcrc.com/copy-that/#copy-that-Post-12.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
3,064,767
Score snapshot 15 Sept 2025
Podcast Authority Score: 23 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
8
Social presence
0
YouTube
93
Engagement
0
Host of Copy That!?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
