Welcome to Copywriting | Marketing, the podcast that breaks down, simplifies, and distills the genius ideas behind today’s best copywriting, product marketing, lifecycle marketing, and digital campaigns.
From mastering persuasive headlines to designing creative engagement campaigns that convert, we explore how top marketers and brands craft messages that drive real action.
Each episode delivers actionable insights, tested frameworks, and step-by-step breakdowns you can apply to your own work; whether you’re building emails, landing pages, ads, or full retention journeys.
If you’re a copywriter, marketer, or creative strategist who wants to sharpen your skills and stay ahead in the fast-evolving world of marketing communication, this podcast is your shortcut to mastery.
Tune in weekly for bite-sized lessons, expert analyses, and behind-the-scenes strategy deconstructions from the best in the business.
Become a supporter of this podcast: https://www.spreaker.com/podcast/copywriting-marketing--2636398/support (https://www.spreaker.com/podcast/copywriting-marketing--2636398/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
Tired of guessing what will work in your marketing? In this episode of Copywriting | Marketing, we break down the mindset and methods of the proactive marketer — one who doesn’t just react to metrics but predicts them through smarter copywriting, product positioning, and lifecycle strategy.
You’ll learn:
How to move from reactive to proactive marketing thinking
Ways to design creative engagement campaigns that actually convert
Proven frameworks for copy testing, message optimization, and retention growth
How top brands use emotional anchoring and lifecycle insights to stay ahead
If you’re ready to stop guessing and start growing, this is your blueprint. 🎧 Tune in for practical, data-informed lessons that blend copywriting psychology with modern marketing strategy.
Become a supporter of this podcast: https://www.spreaker.com/podcast/copywriting-marketing--2636398/support (https://www.spreaker.com/podcast/copywriting-marketing--2636398/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
Subscribe to Copywriting | Marketing for weekly breakdowns on how the world’s best marketers craft high-converting campaigns, build retention, and write words that sell. Follow us on GrowNowNow (https://www.linkedin.com/company/grownownow) for more resources.
16 Sept 2025
AEO Explained: Your Roadmap to Winning the New AI Search Game
What is AEO and why does it matter in 2025?
In this power-packed 7-minute episode, we break down Answer Engine Optimization—the future of search visibility. With tools like Google SGE, ChatGPT, and voice assistants changing how people find answers, this guide teaches you how to adapt your content, metadata, and strategy to stay relevant.
Whether you're a content creator, marketer, or startup founder, this episode will show you how to structure your content to be the chosen answer in AI-driven search results.
🚀 Learn how to future-proof your brand for the next generation of search.
The discussion is from an Interview with Ethan Smith, CEO of Graphite. It centers on the evolving landscape of search engine optimization (SEO) in the age of AI-powered large language models (LLMs) like ChatGPT. Smith explains that AEO, often called SEO for chatbots, focuses on getting products or services cited and ranked within LLM answers, contrasting it with traditional SEO where a single top-ranked blue link on Google was paramount. Key strategies for AEO success, such as optimizing landing pages, leveraging YouTube and Reddit mentions, and understanding user intent through question research, are explored, alongside the crucial need for experimentation and a shift from purely AI-generated content due to risks of "model collapse" and reduced information diversity.
9 Jun 2025
Alex Hormozi | 12 Advertising Hacks for High-Converting Copy
Advertising expert Alex Hormozi shares twelve copywriting hacks that focus on grabbing attention and converting viewers, including the importance of headlines and clear calls to action, in this interview.
2 Jun 2025
Review your email and audience list
This episode emphasizes the importance of reviewing audience data and customer signals from the previous month to improve lifecycle marketing strategies.
29 Apr 2025
Why Urgency Fails in Marketingv 2025
Conversion strategies are evolving significantly, moving beyond traditional urgency tactics to embrace a more nuanced understanding of buyer psychology. While urgency based on scarcity and loss aversion was once highly effective, it is now frequently losing its power and can even backfire.
Read the published article here: https://medium.com/p/68eb805c593b
26 Feb 2025
Breaking Into Product Marketing with Zero Experience
Ready to break into product marketing with zero experience? We dive deep into Adaobi Okonkwo's game-changing YouTube guide that showed us the way.
We unpack what product marketing really means, bringing products to market and communicating their value proposition. From mastering positioning and messaging to nailing competitive analysis, we explore both the technical and soft skills you'll need to succeed.
You can also watch the full YouTube video here: https://youtu.be/ibUV5LSTcBM?si=o2V4aoKXwu52U1yH (https://youtu.be/ibUV5LSTcBM?si=o2V4aoKXwu52U1yH)
25 Jan 2025
Winning the African Market_ Positioning and Marketing
Here we (https://www.youtube.com/watch?v=UMdXGjZjpqY) discuss strategies for succeeding in the Nigerian market, emphasizing the importance of understanding market structures, cultural nuances, and consumer behavior. Successful brands achieve a confluence of these three factors, using examples like MTN's telecom dominance and the challenges faced by brands like Lucozade Boost. He highlights the significance of adapting marketing approaches to local contexts, including language and cultural perceptions, and advocates for partnering with local agencies to gain valuable insights. The speaker emphasizes the necessity of moving beyond quantitative data to understand the deeper cultural drivers of consumer choices in Nigeria.
Watch the full video here: https://www.youtube.com/watch?v=UMdXGjZjpqY
#marketing #productmarketing #storytelling
12 Jan 2025
Discussing April Dunford's Book, Sales Pitch!
April Dunford, renowned sales expert, shares her insights on crafting compelling sales narratives that prioritize customers' needs, helping them buy rather than being sold to.
6 Jan 2025
Solution-Based Product Marketing
This episode discusses effective customer segmentation strategies for product marketing. We emphasizes understanding customer needs and behaviours to tailor marketing efforts, advocating for a "show, don't tell" approach that demonstrates knowledge of individual customer situations (e.g., electricity bill payment patterns).
We share examples like targeted solar panel marketing based on location-specific energy needs to illustrate how creating solutions that directly address customer problems leads to more effective engagement.
Ultimately, the core message centers on research-driven marketing that prioritizes customer needs and preferences over a generalized sales approach.
28 Dec 2024
Email Marketing Success_ 5 Essential Tips
This episode draws inspiration from the Hubspot YouTube video on email marketing strategies for beginners. It explains how to get people to open marketing emails and convert them to customers. Here we;
Define the essence of email marketing
Explain why knowing your subscribers is key to successful email marketing
Offer five tips for success, illustrated with real-world examples
To get FREE resources like the list of 394 Email Spam Trigger Words to Avoid and other email marketing guides check out the ORIGINAL YouTube video here: https://www.youtube.com/watch?v=94gHaHKmD4Q
#marketing (https://www.youtube.com/hashtag/hubspot) #emailmarketing (https://www.youtube.com/hashtag/emailmarketing) #digitalmarketing (https://www.youtube.com/hashtag/digitalmarketing)
23 Dec 2024
7 Marketing Secrets Nobody Tells You
Are you frustrated with your marketing efforts? Feeling like you have been doing a lot but not seeing results? Join us as we breakdown Adam Erhart's powerful marketing secrets that can transform your approach.
Watch the Original YouTube video by Adam Erhart here (https://youtu.be/4ajmfzj9G1g?si=xXY7mqLx9Z3-w7Cc)
Cheers!
17 Dec 2024
How Copywriting Gurus Scam Newbies
Copywriter and entrepreneur, Sam Bennett, and copywriting expert, Pamela Wilson, expose the tactics used by scammers to deceive aspiring copywriters and provide actionable advice on how to spot red flags and level up your skills.
15 Dec 2024
Mike Nardi's Copywriting Blueprint for Beginners
In this episode of Copywriters' CliffsNotes, we dive into Mike Nardi’s must-watch YouTube course, "Practical Copywriting Course for Beginners [FREE COURSE]". This course is a game-changer for beginners looking to break into the world of copywriting, and we’ve distilled the key takeaways to help you hit the ground running.Here’s what you’ll learn in this episode:
How to start your copywriting journey with no prior experience.
Practical exercises to refine your writing skills.
Proven strategies to build a thriving side hustle on platforms like Fiverr.
Mike Nardi’s real-world advice is perfect for anyone eager to make money online as a writer. Join us as we break down his invaluable insights and set you up for copywriting success!
Watch the full video here (https://youtu.be/Pum2gV7N_9A?si=sbnejLWkojyI352U).
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