Core Brands Podcast

About Core Brands Podcast

Core Brands is a podcast that dives into branding, entrepreneurship, and the journey of building impactful businesses. Hosted by Roberta, a brand strategist and designer, the show features candid conversations with inspiring entrepreneurs who’ve built their brands from the ground up. Roberta also shares solo episodes with insights on brand strategy, personal growth, and business tips. Tune in every two weeks for real stories, practical advice, and actionable strategies to help you build your own brand.

Publisher

Roberta Rechena

Category

arts

Language

en

Explicit

Yes

First episode

21 Oct 2024

Latest episode

7 May 2026

Latest episodes

31 episodes in the feed.

1. 

   7 May 2026

   Ep 31 - Marketing Fundamentals, AI, and Lead Generation with Louise McDonnell

   If you've ever felt like your marketing isn't working, or wondered why you're posting consistently but still not attracting clients — this episode is for you. Louise McDonnell, founder of the Sell on Social platform, built a thriving digital marketing business from a small town in the west of Ireland and has been helping business owners cut through the noise ever since. We get into the fundamentals most people skip, why your messaging might be the real reason your leads aren't converting, and how AI is changing the speed at which you can build a marketing system that actually works. In This Episode How Louise went from studying marketing to building her own agency and platform The marketing fundamentals most business owners overlook Why weak messaging undermines everything else you do How to create lead magnets that are genuinely compelling The role of AI in building and scaling your marketing system faster Why starting before you feel ready is one of the best decisions you can make Chapters 00:00 Introduction to Louise McDonnell 04:57 The journey of building a business 10:08 Challenges of finding clients in rural areas 14:26 Understanding lead generation systems 20:23 The power of freebies in marketing 21:43 Introducing the Sell on Social platform 27:34 The importance of messaging in marketing 29:40 Future plans and closing thoughts Quotes "Marketing is the foundation of everything you do." "Weak messaging weakens all your marketing efforts." "AI speeds up the process of building your marketing system." Resources Sell on Social Platform — https://www.sellon.social/?ref=BDWZII78 (https://www.sellon.social/?ref=BDWZII78) (affiliate link) Louise on LinkedIn — https://linkedin.com/in/louise-mcdonnell (https://linkedin.com/in/louise-mcdonnell) Stay Connected With Roberta Instagram: @designbyroberta & @coreandformdesign LinkedIn: Roberta Rechena Website: coreandformdesign.com (http://coreandformdesign.com) Book a Free Discovery Call (https://coreandformdesign.com)

2. 

   23 Apr 2026

   Ep 30 - Kundalini Activation: What It Is and How It Works with Amerjeet

   Summary What happens when a brand and packaging designer follows a pull so strong it completely reshapes their life? In this episode, I sit down with Amerjeet, a fellow designer who made a profound pivot from the world of design into Kundalini facilitation and energy healing. We talk about what Kundalini activation actually is, what happens in a session, and why so many creatives are drawn to this kind of inner work. Amerjeet shares the moment she knew this was her path — and the deeply personal journey of unpacking childhood beliefs, shifting identity, and learning to truly look inward. Whether you're curious about energy work, navigating your own creative blocks, or simply in a season of personal growth, this conversation will give you a lot to sit with. Sound bites "This is it, I knew this was my path." "The energy rises and the body speaks." "Look inward and reflect." Chapters 00:00 Introduction and guest background 01:00 Amerjeet’s journey from design to spirituality 02:00 Discovering Kundalini and energy healing 03:48 First experience with Kundalini activation 05:04 How sessions are conducted and benefits 07:13 Energy channeling and spontaneous movements 08:43 Post-session integration and grounding 11:21 Frequency music and creativity 14:48 Childhood beliefs and trauma 17:43 Deep inner work and identity shift 22:10 Self-awareness and personal growth 25:41 Expanding modalities and future offerings 33:21 Final thoughts and where to find Amarjeet resources Guest links Instagram - https://instagram.com/serenitysoulhaven (https://instagram.com/serenitysoulhaven) Website - https://serenitysoulhaven.com (https://serenitysoulhaven.com) Stay connected with Roberta: Instagram: @designbyroberta (https://instagram.com/designbyroberta) & @coreandformdesign (https://instagram.com/corenandformdesign) LinkedIn: Roberta Rechena (https://www.linkedin.com/in/robertarechena) Website: coreandformdesign.com (http://coreandformdesign.com) Book a Free Discovery Call (https://tidycal.com/coreandform)

3. 

   2 Apr 2026

   Ep 29 - Why Your Brand Might Be Your Most Valuable Asset with Mary White

   In this episode of the Core Brands Podcast, our host Roberta is joined by Mary White, an Irish and EU trademark and designs attorney who helps businesses protect the value in their brands. Mary works with companies to secure intellectual property rights and safeguard the ideas, creativity, and strategy behind their brands. As the founder of two businesses herself, she also brings first-hand insight into what it’s like to start and grow a company from idea to success. Together, they explore what intellectual property really means, why it matters for start-ups and scaling businesses, and how founders can treat IP as a valuable asset from day one. Mary also shares her perspective on how AI is changing creativity, copyright, and entrepreneurship, and why distinctive human thinking is still essential for building a strong brand. Takeaways Intellectual property refers to the intangible “property” behind creativity, innovation, and brand identity. For start-ups and scaling businesses, IP can provide legal monopoly rights, giving owners control over how their brand and creations are used. Strong IP protection builds credibility with customers, partners, and investors. IP should be seen as a valuable business asset from the beginning, not just a legal formality. Protection should be proportionate and good value for the stage of your business. Grants and supports are available to help SMEs access IP protection. AI is changing the landscape of branding, creativity, and copyright. Distinctive brands still rely on human creativity and strategic thinking. Awareness, protection, and enforcement are key parts of managing IP. Chapters 00:00 Introduction and Background 07:05 Branding and Trademarking 17:42 AI and Brand Originality 26:30 Building a Strong Brand 39:17 IP for Small Businesses 45:28 Educational Resources and Support Stay connected with Mary White: website: www.murgitroyd.com (http://www.murgitroyd.com) linkedin: https://www.linkedin.com/in/marytoomeywhite/ (https://www.linkedin.com/in/marytoomeywhite/) Mary is part of Murgitroyd, a global intellectual property firm celebrating 25 years in Ireland. To mark the milestone, she is offering 25 free IP audits for businesses. To take part, contact Mary directly: Email: mary.white@murgitroyd.com (mailto:mary.white@murgitroyd.com) The first 25 companies to get in touch will receive a complimentary IP audit. Stay connected with Roberta: Instagram: @designbyroberta (https://instagram.com/designbyroberta) & @coreandformdesign (https://instagram.com/corenandformdesign) LinkedIn: Roberta Rechena (https://www.linkedin.com/in/robertarechena) Website: coreandformdesign.com (http://coreandformdesign.com) Book a Free Discovery Call (https://coreformdesignstudio2.bloom.io/discovery-call)

Who has been a guest on Core Brands Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Aislinn Horgan
• Jenny Douglas
• Donna Reilly
• Johanna King
• Niamh Moynihan

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

12 ratings

Podcast Authority Score: 49 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

59

Social presence

94

YouTube

0

Engagement

51

Contact Core Brands Podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.