Corporate Treasury 101

About Corporate Treasury 101

Born out of a shared vision to democratize treasury education, Corporate Treasury 101 emerged in March 2022 as a podcast by co-creators Hussam and Guillaume. With a commitment to making complex treasury concepts accessible to all, we release two episodes weekly, featuring interviews with industry experts and enlightening educational content. Beyond the audio sphere, our educational footprint extends to a comprehensive website that houses written content, a LinkedIn page rich with visually captivating infographics, and a weekly newsletter that delves into the intriguing intersection of Artificial Intelligence and Treasury. Dive in, and join the movement towards free and comprehensive treasury knowledge for all. For more information, visit https://corporate-treasury-101.com

Publisher

Guillaume, Hussam, Jan-Willem and Philip

Category

business · business · education

Language

en

Explicit

No

First episode

15 Mar 2022

Latest episode

29 Oct 2026

Latest episodes

304 episodes in the feed.

1. 

   29 Oct 2026

   How Does Treasury Earn a Place in Business Decisions?

   In this episode of the Treasury Leaders podcast, hosts Jan-Willem Attevelt (https://www.linkedin.com/in/attevelt/?isSelfProfile=false) and Philip Costa Hibberd (https://www.linkedin.com/in/philip-costa-hibberd/?isSelfProfile=false), Co-founders of Automation Boutique (https://www.linkedin.com/company/automation-boutique/), speak with Frank Muusse (https://www.linkedin.com/in/frankmuusse/), Head of Treasury, Insurance and Pensions at C&A (https://www.linkedin.com/company/c&a/), about the evolving role of treasury, cash flow forecasting, liquidity management, technology, AI, and how treasury teams can become stronger strategic partners to the business. Drawing on his experience supporting the IPO preparation for Philips Lighting and his current work at C&A, Frank explains how treasury can move beyond cash management to support working capital, funding, foreign exchange risk, supply chain finance, insurance, and strategic business decisions. He also discusses cash flow forecasting across different time horizons, building liquidity buffers, working closely with FP&A, and responding to external factors such as consumer behaviour, weather, and geopolitical disruption. What You'll Learn in This Episode How treasury priorities change across listed, private equity-backed, and family-owned businesses while the core fundamentals remain the same. Why cash, liquidity, funding, and financial risk should form the foundation of every treasury function before investing in sophisticated technology. How treasury can support the wider business through financing structures, FX management, working capital, supply chain finance, and insurance. Why cash flow forecasts should be designed around the decisions they need to support, from daily liquidity management to multi-year strategic planning. How treasury and FP&A can work together to connect direct and indirect cash flow forecasts and better understand forecast-versus-actual variances. Why liquidity planning should include multiple layers, including core cash reserves, seasonal buffers, committed facilities, and contingency planning. How geopolitical disruption, changing shipping routes, consumer behaviour, weather, and inventory decisions can affect liquidity and cash flow forecasts. Why treasury technology should improve a well-designed process rather than become a solution in search of a problem. How AI can help treasury analyse less-structured data, identify anomalies, and improve explanations while still requiring human understanding, accountability, and control. Why the treasurer of the future needs communication, curiosity, business understanding, and change-management skills alongside technical treasury expertise. Episode Breakdown with Timestamps [00:00] – AFP Partner Message & Episode Teaser [01:37] – Introduction to Frank Muusse and His Treasury Career [05:19] – How Treasury Evolves Beyond the Basics [08:27] – Core Treasury Fundamentals: Cash, Risk, Liquidity & Funding [12:05] – How Treasury Creates Value for the Business [19:26] – Cash Flow Forecasting Across Different Time Horizons [24:44] – Connecting Treasury and FP&A Forecasting [31:02] – Liquidity Planning and Risk Management [37:49] – AI in Treasury: Opportunities, Risks & Accountability [51:59] – One Thing: Stay Close to the Business [52:57] – Closing Remarks & How to Connect with Frank Follow Our Guest, Frank Muusse: LinkedIn: (https://www.linkedin.com/in/frankmuusse/)https://www.linkedin.com/in/frankmuusse/ (https://www.linkedin.com/in/frankmuusse/) C&A LinkedIn: (https://www.linkedin.com/company/c&a/)https://www.linkedin.com/company/c&a/ (https://www.linkedin.com/company/c&a/) C&A Website: (https://www.c-and-a.com/)https://www.c-and-a.com/ (https://www.c-and-a.com/) Follow Treasury Leaders: Website: (https://corporate-treasury-101.com/)https://corporate-treasury-101.com/ (https://corporate-treasury-101.com/) LinkedIn: (https://www.linkedin.com/company/treasury-leaders/)https://www.linkedin.com/company/treasury-leaders/ (https://www.linkedin.com/company/treasury-leaders/) Follow Our Hosts: Hussam Ali on LinkedIn: (https://www.linkedin.com/in/hussam-r-ali/)https://www.linkedin.com/in/hussam-r-ali/ (https://www.linkedin.com/in/hussam-r-ali/) Guillaume Jouvencel on LinkedIn: (https://www.linkedin.com/in/guillaume-jouvencel/)https://www.linkedin.com/in/guillaume-jouvencel/ (https://www.linkedin.com/in/guillaume-jouvencel/) Jan-Willem Attevelt on LinkedIn: (https://www.linkedin.com/in/attevelt/)https://www.linkedin.com/in/attevelt/ (https://www.linkedin.com/in/attevelt/) Philip Costa Hibberd on LinkedIn: (https://www.linkedin.com/in/philip-costa-hibberd/)https://www.linkedin.com/in/philip-costa-hibberd/ (https://www.linkedin.com/in/philip-costa-hibberd/) GHA Marketing Website: (https://ghapodcast.com/)https://ghapodcast.com/ (https://ghapodcast.com/) Automation Boutique Website: (https://automationboutique.com/)https://automationboutique.com/ (https://automationboutique.com/) ----------------------------------------------------------------------- Get $100 off any AFP product, including their CTP Exam Prep Platform, using our discount code! Find this and More on our partner's page: https://corporate-treasury-101.com/partners-page/ (https://corporate-treasury-101.com/partners-page/)

2. 

   17 Sept 2026

   Episode 300: Behind the Treasury Headlines: A Journalist’s View of 20 Years in Treasury

   In this episode of Treasury Leaders, host Philip Costa Hibberd (https://www.linkedin.com/in/philip-costa-hibberd/), Co-founder of Automation Boutique (https://www.linkedin.com/company/automation-boutique/), talks with Ben Poole (https://www.linkedin.com/in/benpoole78/), a journalist, editor, and interviewer specialising in corporate treasury and finance. They discuss the treasury's increasingly strategic role, the practical realities of AI adoption, real-time information, communication, and how treasurers can make better-informed decisions. Drawing on 20 years covering the industry, including 15 years as a freelance journalist, Ben explains how he uncovers the stories behind treasury projects and change. His perspective connects the treasury's evolution through financial disruption with the skills, technology, and clear communication needed to address today’s challenges. What You'll Learn in This Episode How AI adoption depends on reliable source data, connected systems, and consistent information from across the business. Why treasurers need to combine technology skills with the ability to communicate clearly with colleagues outside finance. The goal of real-time treasury is access to complete, reliable information when a decision needs to be made, rather than reacting to every data change. How experienced treasurers can provide context and judgement while newer entrants challenge established ways of working. Why scenario planning is essential when macroeconomic and geopolitical disruption has become an expected part of treasury management. How defining a problem in plain language can help teams assess whether a new technology has delivered a meaningful result. Episode Breakdown with Timestamps [00:00] – Teaser [01:05] – Welcome & Introduction to Treasury Leaders with Ben Poole [04:39] – Constant Change: From GFC to COVID to Geopolitical Disruption [09:17] – Business as Usual: Macroeconomic and Geopolitical Disruption [13:15] – Real-Time Treasury: Information on Demand vs. Real-Time on Demand [19:38] – Treasury as a Career Destination, Not Just a Stop on the Tour [24:51] – What Treasurers Are Doing Well and What Makes Ben Hopeful [27:05] – One Thing: Keep Coming Back to the Problem You're Trying to Solve [27:56] – Closing Remarks and Thanks Follow Our Guest Ben Poole: LinkedIn: https://www.linkedin.com/in/benpoole78/ (https://www.linkedin.com/in/benpoole78/) Follow Treasury Leaders: Website: https://corporate-treasury-101.com/ (https://corporate-treasury-101.com/) LinkedIn: https://www.linkedin.com/company/treasury-leaders/ (https://www.linkedin.com/company/treasury-leaders/) Treasury 360 sign-up link: Link: https://treasury360europe.com (https://treasury360europe.com) Follow Our Hosts: Hussam Ali on LinkedIn: https://www.linkedin.com/in/hussam-r-ali/ (https://www.linkedin.com/in/hussam-r-ali/?originalSubdomain=uk) Guillaume Jouvencel on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ (https://www.linkedin.com/in/guillaume-jouvencel/?originalSubdomain=uk) Jan-Willem Attevelt on LinkedIn: https://www.linkedin.com/in/attevelt/ (https://www.linkedin.com/in/attevelt/) Philip Costa Hibberd on LinkedIn: https://www.linkedin.com/in/philip-costa-hibberd/ (https://www.linkedin.com/in/philip-costa-hibberd/) GHA Marketing Website: (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHBuY05sdkl0dEhJWWZ2b2ZHdVJJQkVCcnUtQXxBQ3Jtc0tuZlJldmxFREpVOE9EMEdXc3ZIS0ZDcmxOVHkyMmJlVmM0SUsxODV3NjJPcVJxY05MRUhBbXFJb1FqaDQxTzJYSnhvRDYxWXRHN0gxNTV1cjdHTG84M3ZGR2dyTUlBb3pleVo1bl9tYnJVM2VBR2pncw&q=https%3A%2F%2Fghapodcast.com%2F&v=2GqymoZWGBw)https://ghapodcast.com/ (https://ghapodcast.com/) Automation Boutique Website: https://automationboutique.com/ (https://automationboutique.com/) ----------------------------------------------------------------------- Get $100 off any AFP product, including their CTP Exam Prep Platform, using our discount code! Find this and More on our partner's page: https://corporate-treasury-101.com/partners-page/ (https://corporate-treasury-101.com/partners-page/)

3. 

   24 Jun 2026

   Episode 299: What Treasury Leaders Can Learn from Startups and Corporates with Jennifer Pearson

   Host Philip Costa Hibberd interviews Jennifer Pearson, Founder & Treasury Consultant of TreasuryEdge, discussing treasury functions in startups and scale-ups.

Who has been a guest on Corporate Treasury 101

Names identified in recent episode analyses. Showing up to five guests.

• Jennifer Pearson
• Tracey Knight
• Nikos Polymenakos
• Matthias Depoorter
• Mariam Halfhide

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

76,326

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

4.9 / 5

66 ratings

Podcast Authority Score: 93 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

98

Social presence

94

YouTube

85

Engagement

85

Contact Corporate Treasury 101

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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