This podcast exists to support athletes in learning to live from what they love. Every episode, Matt with chat with the likes of sponsorship managers of global brands athletes that are building products and businesses whilst competing and performing. The goal is simply to share knowledge and show how those that have succeeded have done it.
How To Start An Athlete-Led Event with Håvard Moseby.
Discover how Håvard Musabi used his event to boost his brand, create community, and generate income, all while staying true to his athletic roots. Learn practical insights on organizing athlete-driven initiatives, leveraging sponsorships, and growing organically—valuable for athletes seeking diverse income streams and brand building.In this episode:
The origin of the Musabi Invitational and its evolution from a fun event to a brand-building tool
How sponsorships were approached and secured with minimal initial investment
The financial aspects: costs, revenue, and maintaining profitability
Strategies for marketing events organically via word-of-mouth and social proof
The impact of the event on brand perception and sponsorship opportunities
How it fits into an athlete's annual planning and off-season activities
Lessons learned from five years of organizing and what future athletes can do
Timestamps:00:00 - Introduction to Håvard Musabi and his athlete branding approach
02:00 - The concept and origins of the Musabi Invitational
04:00 - Partnering with brands like Red Bull and Kraft for event support
06:00 - Cost considerations: stadium rent and event expenses
08:00 - How sponsorships are secured with low upfront costs
10:00 - Transition from a casual event to a scalable, annual race
12:00 - How the event has boosted sponsorship and brand visibility
14:00 - The importance of starting small and focusing on enjoyment
16:00 - Organizing in the off-season for athlete free time and optimal weather
18:00 - Balancing event costs and participant fees to keep it accessible
20:00 - Using the event to build long-term sponsor relationships
22:00 - Future advice for athletes wanting to create their own events
24:00 - The final edition of the Musabi Invitational and legacy planning
26:00 - How family support plays a role in athlete-led events
28:00 - The broader value of organizing authentic, organic initiatives beyond results
Make sure to follow Havard at @havardmoseby on instagram
And follow and the show at @mattcsmith_ on instagram
15 Apr 2026
How any athlete can make money by helping their audience, with Emil Gukild.
In this episode, Emil Gukild shares innovative ways athletes can monetize their expertise by building communities around races and training programs, emphasizing the power of social media and storytelling in modern sports careers.
Chapters
00:00 Introduction to Athlete Monetization
01:59 Building a Community Around Events
05:54 The Role of Social Media in Athlete Branding
11:09 Crafting Your Unique Story
16:09 Engaging with Media and Building Awareness
Emil Gukill on Instagram - @emilgukild on instagram
CoCoach App - https://cocoach.com/
Holmenkollen Træningslab -@hklabben on insta (https://www.instagram.com/hklabben/#)
Matt @mattcsmith_ on insta
13 Apr 2026
AthleteMoney podcast intro
This podcast exists to support athletes in learning to live from what they love. Every episode, Matt with chat with the likes of sponsorship managers of global brands athletes that are building products and businesses whilst competing and performing. The goal is simply to share knowledge and show how those that have succeeded have done it.
Who has been a guest on Countdown to Cortina
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Annika Malacinski
Dani Aravich
Johann Olav Koss
Carina Edlinger
Andrew Musgrave
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Podcast Authority Score: 37 / 100
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