Our podcast talks about how to grow your countertop shop. We will talk to industry experts and companies that are growing right now and give you insider tips!
4 Proven Ways to Boost Leads for Your Countertop Shop
Ready to Get More Countertop Leads?
Homeowners are searching differently in 2025—and if your shop isn’t showing up in local and AI-powered results, you’re getting passed over. In this free training, you’ll learn how to show up where it matters most using Local SEO, an optimized Google Business Profile, and simple geo-targeted content that drives calls.
We’ll also show you how to run Google and Facebook Ads that work—ads that get seen by ready-to-buy homeowners and send them to landing pages designed to convert.
And once the quote comes in? That’s where the follow-up magic happens. Learn how to use automated CRM tools to turn more quotes into jobs, request reviews on autopilot, and build trust that fuels long-term growth.
29 Aug 2025
The New SEO Formula for Countertop Shops
AI Is Rewriting SEO—Is Your Shop Keeping Up?
Google’s algorithm is changing fast—and countertop shops that aren’t sending strong local signals will fall behind. If your website isn’t generating natural leads, it could be because it lacks the geo-relevance and authority Google now expects.
With AI driving search results, it’s no longer just about keywords. It’s about how well your business is connected to your local market online. If your goal is to show up in your service areas and turn searches into jobs, your SEO strategy needs a serious update.
In this workshop, I’ll break down the new AI-driven SEO formula and show you how to optimize your site for local visibility and more leads.
24 Apr 2025
What I Wish I Knew: Lessons from a Countertop Shop Owner
In this episode, we sit down with Nathan De Los Santos, owner of Saints Granite, to unpack the real-world lessons he’s learned over the years in the countertop industry. From costly mistakes to game-changing strategies, Nathan shares the dos and don’ts that every shop owner needs to hear. Whether you're just starting out or looking to fine-tune your operations, this episode is packed with honest insights, practical takeaways, and hard-earned wisdom to help you grow a smarter, stronger business.
15 Nov 2024
Diversifying Your Countertop Lead Flow and Improving Your Sales Game
Courtney Castillo, owner of Bella Stone Countertops, shares his expertise on diversifying your countertop lead flow and improving your sales game in this insightful discussion. Drawing from his experience running a successful countertop shop, Courtney highlights the importance of attracting leads from multiple sources to maintain a steady pipeline, even during slower seasons. He also dives into actionable sales tactics, including how to follow up effectively and close deals with confidence. Whether you're looking to expand your reach or refine your approach to quoting and client communication, Courtney’s practical tips can help take your countertop business to the next level.
30 Oct 2024
Sales Team Accountability: Close More Countertop Deals!
Are you finding it challenging to close more countertop projects? We’re here to help! Join us for an exclusive session with special guest Justin Shaw, where he’ll reveal three powerful yet simple keys to improving your team’s performance and accountability.
In this insightful talk, Justin will dive into how to keep your sales team focused and on track, which key metrics you should be measuring, and why these factors are essential for driving more successful deals. This is a can’t-miss opportunity to gain expert advice and elevate your countertop sales. Whether you’re a seasoned pro or just getting started, these insights will help you take your sales to the next level!
19 Sept 2024
2 Major Hurdles for Countertop Shops & How to Overcome Them
In this episode of the Countertop Success Podcast, we're excited to have Kyle Hunt from Actionflow join us to discuss the Two Major Hurdles for Countertop Shops and How to Overcome Them. Kyle will share his expert insights on addressing these challenges head-on and provide practical solutions that can help you streamline operations and boost profitability. Tune in to learn proven strategies that will elevate your business in the competitive countertop industry!
30 Jan 2024
Marketing Tips & Tricks to Help Grow your Shop with Lauren
In this episode of the Countertop Success Podcast, we have the pleasure of speaking with Lauren Butler, the Showroom & Marketing Manager at Accent Countertops (https://accentcountertops.com/). Lauren will be sharing her expertise on how to effectively grow your countertop shop. Tune in to gain valuable insights and strategies to take your business to the next level in the ever-evolving countertop industry.
7 Jan 2024
2024 Digital Marketing Plan For Countertop Shops
Is your shop slow right now with fewer countertop projects? It’s the holiday season, the market isn’t great and homeowners are pulling back a bit on spending. You need to map out a strategy for 2024 to keep growing.
In this workshop, I’m going to lay out exactly what you need to increase revenue for your shop in 2024. No fluff but solid strategies you can take away and use for your shop.
17 May 2023
How To Overcome Challenges When Training Shop Employees
In this episode, I talk to Tony DeAscentis about how you can overcome challenges when training your countertop shop employees. Tony is the CEO of Ving and he explains how technology can help the process when it comes to training and safety for your shop. One way to bring technology to your shop machines is by using QR codes for each piece of equipment which is genius! Tune in to find out more.
22 Apr 2022
Ways To Find Fabrication Shop Employees
In this episode, I talk to Ed Young from the FabricatorsCoach.com and he dives into ways to get fab shop employees. He has some very clever ways to find help for your shop. One tip that I love is something you can do while you're at a car wash and you see someone detailing a car... Yep, you'll have to listen to find out!
25 Mar 2022
Everything You Need To Know About Porcelain Slabs + How It’s Growing In The US
In this episode, Adam Ramirez from ASCALE by TAU breaks down everything you need to know about porcelain slabs and how it's growing massively in the US market. He'll break down the history of porcelain, why fabricators have been so resistant to this material, and what has changed. He'll go over the keys to success when working with porcelain. You don't want to miss this episode!
3 Mar 2022
Learn How Upstate Granite Solutions Has Grown To 2000+/SF Per Week
Paul Nichol, CEO of Upstate Granite Solutions (https://upstategranitesolutions.com/), and Stephen Alberts talk about how Paul grew his company to 2000/SF per week and soon with some new equipment, will be doubling that each week. Paul talks about how he started the company and has some AMAZING advice on how to get more online reviews for his countertop company. There are a ton of golden nuggets in this episode! You do not want to miss it.
2 Feb 2022
Your 2022 Countertop Company Marketing Plan
I speak to a lot of countertop companies and I'd say about 95% of them do not have a plan to grow. Most want to double the sq footage they do a day but have no idea how to do it. In this workshop, we'll plan out a marketing strategy that will help you double the sq footage you do a day. I'll break down what you should expect to pay in costs and also give you a timeline.
21 Jan 2022
Learn How Nelson Tile & Stone Is Growing 30% Each Year
Come learn about how Nelson Tile & Stone is growing 30% year after year over in Bend, OR. Jennifer Nelson gives us great insight into how their company started and some tips and tricks she has learned along the way. She talks about how getting a CNC has helped their growth. And also goes into how stocking high-quality material that is currently trending is around 70% of what they sell. There are tons of golden nuggets in this episode and you don't want to miss it!
9 Jan 2022
How To Get Google Reviews For Your Countertop Projects
Getting more online reviews for your countertop projects is not easy. Maybe you get 1-2 out of 20 customers that you ask. If that! But getting more online reviews on Google (and Facebook) can bring you in a MASSIVE amount of installs. I’m going to go over a few ways to get more online reviews for your countertop company in this workshop. I’ll give you a plan so you can start right away!
4 Nov 2021
Using Social Media To Find Laborers & Staff For Your Countertop Company
In this online workshop, we will show you how to use the power of social media to find employees for your countertop company. There are many golden nuggets in this episode so make sure to listen and watch it on YouTube!
26 Feb 2021
How To Prepare For A Decrease In K&B or Countertop Jobs In 2021
I talk to a LOT of countertop companies each week and most are doing pretty good. When COVID hit, things slowed down a bit but then shortly after people wanted to work on their homes. Especially their kitchens and bathrooms. But at some point, the demand will decrease and you need to start preparing now.
18 Feb 2021
How to Improve Your K&B or Countertop Quoting Experience
In this episode Frank Sciarrino, COO of Quote Countertops, and Stephen Alberts talk about how to improve your quoting experience with Quote Countertops. They also discuss ways to get more countertop jobs with insider tips!
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