Course Creators Podcast with Sarah Cordiner

About Course Creators Podcast with Sarah Cordiner

The Sarah Cordiner Show Business Success and Tech If you’re a business owner who wants to grow faster, work smarter, make more profit AND actually ENJOY your business - this podcast is for you. Follow Sarah and get her free resources and courses here: https://offer.sarahcordiner.com/linktree We talk real-life business, provide up-to-date tech, ai and automation information AND actual strategies that you can implement to help you scale faster, for more freedom AND fun. I’m Sarah Cordiner: a business veteran of 20+ YEARS expereince... an educator, founder of Tekmatix (a 7-figure tech company) tech-nerd, and your best friend in business who’s here to help you build a business you LOVE - with tech, ai and automation underpinning your success. In this show, we dive into the real strategies that actually move the needle for small business owners today. Come here for experience-grounded, step-by-step guidance that helps you start, grow, and scale using the power of technology, AI, and automation as your secret weapon. Here, you’ll learn how to: • face and deal with the every day challenges of running and growing a business in ANY niche, sector and country • Build systems that save you hours every week • Use tech, AI and automation to increase your productivity and profitability • Streamline your chaos into control with tech, funnels and customer journeys that wow your customers and give you your life back • Market yourself to a global audience without burning out • Turn your expertise into scalable offers • Create consistent growth with simple, repeatable processes • Overcome the mindset and energetic blocks that slow your business down • Become a confident, visible, high-impact industry leader with a trusted brand .... and much more Whether you’re just getting started in business or gearing up for your next level, the Sarah Cordiner Show podcast will give you the tools, perspective, and energetic kick you need to build a business that brings you the life you dream of - AND the impact to boot. If you’re ready to grow smarter, not harder, and want the tech, tactics, and truth that nobody else is teaching, subscribe now and join me for the ride. Let’s build your million-dollar business together. Sarah x Follow Sarah and get her free resources and courses here: https://offer.sarahcordiner.com/linktree

Publisher

Sarah Cordiner - The Course Creators Podcast

Category

business · business · business · education · news · technology

Language

en

Explicit

No

First episode

27 Nov 2016

Latest episode

20 Nov 2025

Latest episodes

44 episodes in the feed.

1. 

   20 Nov 2025

   Ep2 - The 2026 Marketing Shift Every Business Owner Must Prepare For

   In today’s episode of The Sarah Cordiner Show, we’re diving deep into one of the biggest changes business owners will experience in their lifetime: The tectonic shifts in tech, AI, and automation that are going to completely redefine how you run your business, how you get seen, and how you get paid in 2026. If you’ve been feeling behind, overwhelmed, or like you’re trying to shovel water with a fork while everyone else magically surges ahead, this episode is going to give you a huge sigh of relief. You’re not behind. You’re actually ahead of 91% of the world right now. But things are about to change at lightning pace, and how you prepare over the next 12 months is what will determine whether your business grows… or disappears. Let’s get you ready. In This Episode, We Cover: 1. The Big Shift: Early Adopters to Mass Adoption We explore the real meaning behind the numbers: Only 800 million people currently use ChatGPT, which is just 9 percent of the world. In 2026, everything changes as we hit mass adoption. This isn’t fear mongering. It’s commercial reality. Businesses who embrace AI now will surge ahead. Those who don’t will struggle to compete. 2. The Death of Traditional SEO and the Rise of GEO For the first time ever, AI language models are sending traffic directly to your website. ChatGPT, Claude, Gemini and Perplexity now cite sources and link users to your blogs. SEO is no longer just about Google. Welcome to Generative Engine Optimization (GEO) – and it is changing the game. You’ll learn what kind of content LLMs prioritise, why long-form educational blogs are back, and how to ride this wave while it’s still free. 3. How AI Now Determines Whether You Are Trustworthy AI models don’t judge you on one post. They scan your entire digital footprint. We break down the four factors LLMs use to decide whether to show you or your competitor in search results. If you haven’t been creating long-form content consistently, this episode shows you how to fix that today. 4. The Content You MUST Start Creating in 2026 Forget clickbait hooks and viral trends. LLMs don’t recognise them, don’t prioritise them, and won’t refer traffic based on them. I reveal the exact structure you should use for blogs, YouTube videos, podcasts and social content so you start feeding AI what it wants. Plus: how to actually make your content sound like you (not a robot), even if you use ChatGPT to help write it. 5. The Human Element: Why People Still Choose You AI amplifies your brand, but it doesn’t replace it. Your students and clients choose you because of how you make them feel. We talk personal brand, archetypes, energy, confidence and the role storytelling plays in converting the traffic AI is about to send your way. 6. Three Non-Negotiables for 2026 We finish with three key questions: What must you stop doing? What must you start doing? What is the smartest strategic and energetic move you can make this year? You’ll hear my honest, hard-hitting answers so you can start planning your 2026 like a pro. You’ll Walk Away Knowing: How to prepare your business for the next tech wave How to get free traffic from ChatGPT and other LLMs How to create content that search engines AND humans love How to amplify your brand using AI without losing your unique vibe How to future-proof your business in a period of massive change How to become one of the small percentage of business owners who actually stay ahead Sponsored by Tekmatix This episode is proudly brought to you by Tekmatix, the AI-powered all-in-one business platform for coaches, course creators and entrepreneurs who want their business to scale without the chaos. Unlimited websites, funnels, courses, emails, automations, CRM, calendars and full tech support, all in one place. Explore Tekmatix at: tekmatix.com Links & Resources All my training, resources and contact links: www.sarahcordiner.com/links

2. 

   20 Nov 2025

   Ep1 - Permission To Take Centre-Stage: Leverage a Personal Brand To Build Your Business in The Age of AI

   SEASON 2: Ep1 - Permission To Take Centre-Stage: Leverage a Personal Brand To Build Your Business in The Age of AI This podcast was formally called 'The Course Creators Podcast', now rebranded as 'THE SARAH CORDINER SHOW'... and this is the FIRST episode of this new season... Just as I have obnoxiously named a whole podcast after myself following building a successful personal brand that I leveraged to create a business valued at over $15 million - you can too. In this episode, I'm going to share tips with you (and permission), to take centre stage as the brand and the human behind your busines, as it is amplified by the incoming wave of AI amplification. Episode 1: Your Business Will Only Grow To The Level You Are Willing To Be Seen In this first episode of The Sarah Cordiner Show, I am ripping the bandaid off something most business owners secretly struggle with but rarely talk about out loud. Visibility. Not the cute “post twice a week on socials” kind of visibility. The kind where you put your actual face, name, story, opinions and personality out front and centre and say: “This is my show. This is my work. This is who I am.” I share why I made the shift from The Course Creators Podcast to The Sarah Cordiner Show, why it took me nearly seven years to give myself permission to do it, and why your business will only grow to the level at which you are willing to be seen. The real difference now is not the tool you use, but the way you make people feel. Your energy, your stories, your quirks, your full unapologetic you. In this episode, you’ll learn: Why your business will only grow to the level you are willing to be seen, and why hiding is now a direct income limiter. Why a strong personal brand is more critical than ever in the age of AI generated content. The difference between smart evolution and chaotic pivoting, and how to know when it is time to iterate, refine or rebrand. How to start with a clear, tight niche at the beginning of your business, then add “rings on the spider web” as your audience and authority grow. How my journey from corporate educator to course creator to tech founder can mirror your own staged evolution. Why your appearance, age or “hotness” have nothing to do with credibility or authority, and what actually builds a powerful reputation instead. How trolls, critics and “Janet next door” often reflect their own discomfort, and why your focus must stay on the people you are here to help. Why AI is rapidly becoming the traffic router, but humans are still making the buying decisions, and how your personality becomes the converter. How to think about your 5 to 10 year vision, legacy and impact so that it overrides the fear of judgement today. Inside the episode, I guide you through: A simple reflection on your big 5 year goal and why it actually matters to you beyond money. Questions to clarify the impact you want to have and what you want people to say about you when you are not in the room. A reframe of visibility as a job description and responsibility, not an optional extra. How to start stepping into the identity of the future version of you, now, in the way you talk, write, show up and create. Why getting clear on your brand archetype and natural style can give you permission to “turn up the volume” on who you really are. By the end of this episode, you will feel called out, called forward and hopefully called home to yourself. You will know exactly why your personal brand is not self indulgent, but essential. And you will have a clearer sense of how to evolve without losing yourself or your audience. Links and resources mentioned Brand archetype assessment and links hub: https://www.sarahcordiner.com/links Learn more about Tekmatix, the AI powered all in one business platform: https://www.tekmatix.com (https://www.tekmatix.com) Work with me and get ongoing support inside The Legends Lab: https://www.sarahcordiner.com/legends Sponsored by Tekmatix tekmatix.com.

3. 

   15 Jan 2024

   The Big Shift To Big Business - Overcoming The Common Fears and Challenges of Moving To The Next Bigger Stage in Your Business

   "The Big Shift To Big Business" This is all about Overcoming The Common Fears and Challenges of Moving To The Next Bigger Stage in Your Business. In it, I talk about some of the challenges you might face as you grow bigger and more visible, Dealing with the imposter syndrome and craziness that can come with growth and more success... ...and how to keep on pushing through the friction of growth to ever bigger levels of success as a stand-out expert in your field. Come and join my 'Legends Lab' if you want to become a stand-out expert in your field.... www.SarahCordiner.com/Legends (www.SarahCordiner.com/Legends)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

5 ratings

Spotify

4.8 / 5

9 ratings

Contact Course Creators Podcast with Sarah Cordiner

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.