"Covering the Spread: Magazine Design for the Next Age," is a discussion of all things related to our favorite medium: magazines. Hosts Scott Oldham and Louanne Welgoss — along with some special guests — explore how magazine design has transformed over the decades, both in print and digital. They tackle the eternal debate of aesthetics vs. functionality, discuss the production process from concept to publication, and uncover the business side of design, including working with brands, advertisers, and the shifting economics of publishing. Listen in to turn the page on what you thought you knew, and reimagine the future of publishing.
Gen X unite! We finally have a magazine just for us: Geezer, the brainchild of our latest guest, Laura LeBleu. Find out how to launch a magazine when you're old enough to join AARP (but refuse to). And Millennials and Gen Zers: You're going to want this magazine, too.
14 Jul 2026
Tape That Baby to the Wall
Louanne and Scott chat with ace photographer Saverio Truglia about the state of editorial photography and how to put together a great shoot, whether you need to put a high-powered executive at ease or just tape up an infant.
23 Jun 2026
Yes, Virginia, There Is a Manure Expo
Louanne and Scott chat with Scott Jamieson, CEO of Annex Business Media, to find out how a company grows to become Canada's largest B2B publisher — with more than 50 titles. We'll talk acquisitions, advertising and AI, plus Annex's slate of specialty events, including the world-famous Manure Expo. Pull on your boots and don't lick your lips; listen to find out why.
13 May 2026
We Are (Not) The Robots
Can you prove you're not a robot? Now, you can! We're joined by Derek Newton of Verify My Writing and Michelle Jackson of Back Pocket Agency for an in-depth dissection of AI-generated text and why it's good to be a human writer. Season 2 starts here!
27 Apr 2026
We Are All Print Perverts
We wrap up season 1 of Covering the Spread with a bang: magazine expert Peter Houston breaks down the state of the industry today and answers the question, "What is a 'print pervert?'" Are you one, too?
14 Apr 2026
Word: Association
It has rightly been said that there is an association for everything. Everything. While Louanne and Scott have their experiences with professional associations, they brought it expert Carla Kalogeridis to give everyone the real lowdown on the current state of association publishing.
26 Feb 2026
Ink Outside the Box
Printing, paper and postage are the three pricey P's of magazine publishing, but do they have to be expensive? Louanne and Scott get some tips from Rob Schmidt of Royle Printing about how magazine publishers can work their printer relationships for big savings without sacrificing quality.
30 Jan 2026
Independents' Day 2: The Resurgence
A sequel that's just as good as the original! Louanne and Scott chat with Megan Wray Schertler of In Real Life Media about ways that independent magazines can position themselves for success (plus a few tips that the major publishers should be following).
17 Dec 2025
Independents' Day
Nikki Simpson walks us through the creation and operation of the International Magazine Centre, the best friend an independent magazine ever had.
9 Nov 2025
We Open the Pod Bay Doors
We talk about artificial intelligence: its threats and opportunities, with veteran magazine designer Matthew Lenning.
22 Oct 2025
University Challenge
Erin Peterson of Capstone Communications gives us the inside story of a growing niche in magazine publishing: alumni magazines.
16 Oct 2025
Local Time
What makes regional magazines different from national and trade magazines? We talk with designer Kelly Martin.
23 Sept 2025
Bo Knows Magazines
It's a wide-ranging discussion with publishing expert Bo Sacks. When Bo talks, smart people listen.
23 Sept 2025
Scratching Your Niche
We talk niche publishing with the Design Director of MIT Sloan Management Review, Steve Traynor.
23 Sept 2025
Redesigns, Part 2
We continue our discussion with Carol Moskot, as she walks us through her redesign process from Broadview magazine.
23 Sept 2025
Redesigns, Part 1
Louanne and Scott chat with Creative Director Carol Moskot about the process of redesigning magazines, with stories and advice on best practices (and what NOT to do).
23 Sept 2025
Opening Spread
Louanne and Scott talk about their respective histories as magazine designers, highlighting their educations and early career experiences. They also share introductory thoughts on both the current state of magazine publishing and its future.
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