Welcome to the CozyPreneur, the podcast for online brands looking to make money + work with the dreamiest clients without having to get dressed in the morning.
Join your host, Stacy Braga, as she shares copywriting tips, marketing strategies, educational design expertise to help you make money and create an exceptional client experience.
Each episode is packed with inspiration and actionable advice to build a business you love and pays the bills.
Tune into the CozyPreneur Podcast and unlock the secrets to a successful and fulfilling online business.
Subscribe now and make sure to rate and review the podcast to help other entrepreneurs find us.
Building a Sustainable Biz with SEO McKayla Spencer [Episode 21]
Host: Stacy Braga, Copywriter + Copy Coach
Description
If you’re tired of constantly creating content that disappears in 24 hours (hello, Instagram stories), it’s time to start thinking long-term marketing strategy. That’s where SEO and blogging come in.
In this episode, SEO strategist and blog content writer McKayla Spencer joins me to break down how SEO works, why social media isn’t enough for long-term growth, and how to get started with SEO even if you’re not tech-savvy. We also talk about keyword strategies, blog planning, and why SEO is perfect for business owners who don’t want to be glued to their phones 24/7.
If you’re ready to start creating content that works for you for years—not just days, grab a cozy drink and tune in!
Episode Highlights
00:00 Introduction to Cozypreneur and McKayla Spencer
01:04 Understanding SEO: Basics and Benefits
05:00 SEO vs. Social Media: Longevity and Impact
07:31 The Importance of Long-Term Planning in Business
10:20 Getting Started with Blogging and SEO
18:53 Practical Tips for Effective SEO Strategies
21:19 Outro
Resources Mentioned
6 Simple Steps to Better SEO (https://tcm.myflodesk.com/ab4d77z376) – McKayla’s free checklist to help you optimize your content in just 15 minutes per step.
ClickUp (https://app.clickup.com/?fromLanding=true)– A project management tool to keep your business organized.
Moz (https://moz.com/moz-pro-signup?sharedid=&irpid=56411&utm_medium=affiliate&subId1=1-b-250b00c0e1ed1b158cd46761edead24f&msclkid=250b00c0e1ed1b158cd46761edead24f)& Mangools (https://mangools.com/?gad_source=1&gclid=CjwKCAiA74G9BhAEEiwA8kNfpQm7hEAlf1IsVA_9M7VAWLGKZVcXkdzpxDrO-qVhwa71-xo0fKe79xoCzzUQAvD_BwE)– SEO tools for keyword research and ranking insights.
Connect with Stacy:
Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs (https://www.stacybragacopy.com/)
Instagram: @stacybragacopy (https://www.instagram.com/stacybragacopy/)
Connect with McKayla:
Website: (https://www.stacybragacopy.com/)Home - The Comma Mama Co. (https://thecommamamaco.com/)
Instagram: @comma.mama.co (https://www.instagram.com/commamama.co/)
Threads: @commamama.co (https://www.threads.net/@commamama.co?xmt=AQGze9m8GTKeZN6vZq-ys_W-si3RRBxp7BnZd7snEoVH238)
Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual (https://www.instagram.com/kc_virtual/)
Music by: teodholina, teodholina - Pixabay (https://pixabay.com/users/teodholina-32752748/)
14 Feb 2025
Getting Unprofessional with Felly Day [Episode 20]
Host: Stacy Braga, Copywriter + Copy Coach
Description
If creating content feels like a full-time job (on top of your actual job), this episode is for you.
I sat down with content repurposing expert Felly Day to chat about how to work smarter, not harder with your content. Felly shares how to take one piece of content and turn it into ten (without sounding repetitive), how to hit different angles to connect with your audience, and why repeating yourself isn’t just okay—it’s necessary.
We also dive into content funnels, buyer psychology, and how to structure your content so it works together across platforms instead of feeling like a never-ending to-do list.
If you’re tired of constantly creating from scratch, grab a cup of tea and get ready to simplify your content strategy.
Episode Highlights
00:00 Introduction to Felly Day and Unprofessional Entrepreneurship
00:52 New Chapter
05:00 Strategies for Efficient Content Repurposing
09:44 The Importance of Repetition in Marketing
14:47 Felly's Gift: The Turn One Into Ten Podcast
16:47 Outro
Resources Mentioned
Turn One Into Ten (https://fellyday.kit.com/lead) - Learn Felly’s CPF Framework to turn one piece of content into ten.
Connect with Stacy:
Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs (https://www.stacybragacopy.com/)
Instagram: @stacybragacopy (https://www.instagram.com/stacybragacopy/)
Connect with Felly:
Website: (https://www.stacybragacopy.com/)Felly Day Studio: A Radical Marketing Agency for Small Businesses (https://fellyday.com/)
Podcast: The Space for Unprofessional Entrepreneurs (https://fellyday.com/podcast/)
Instagram: @fellyday (https://www.instagram.com/fellyday)
Threads: @fellyday (https://www.threads.net/@fellyday)
Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual (https://www.instagram.com/kc_virtual/)
Music by: teodholina, teodholina - Pixabay (https://pixabay.com/users/teodholina-32752748/)
7 Feb 2025
What Storytelling in Marketing Looks Like [Episode 19]
Host: Stacy Braga, Copywriter + Copy Coach
Description
In this episode of The Cozypreneur Podcast, I break down the power of storytelling in marketing and how it builds emotional connections with your audience. We’ll explore the hero's journey framework, why it’s important to position your client as the hero (and yourself as the mentor), and how to craft both macro and micro stories that resonate.
Plus, I share actionable tips on creating a brand story that aligns with your ideal client’s journey and how to use storytelling to enhance your messaging across all platforms. Whether you’re a storytelling pro or just starting out, this episode has everything you need to create a narrative that connects and converts.
Episode Highlights
00:00 The Power of Storytelling in Marketing
00:33 New Chapter
04:45 Crafting Your Messaging Framework
10:10 Building Your Brand Story
12:53 Outro
Resources Mentioned
Conversion Copywriting Rubric (https://stacybragacopy.myflodesk.com/copyrubric)
Building a Story Brand (https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR/ref=sr_1_1?dib=eyJ2IjoiMSJ9.1hrbClrQUs3IMO09jJM7HLLFXG3ohMrTUTqdQLtADP72QqQnjmTaUeCrZRxc6wQ2HQHmKwvOjvYWASzwYRmsejRNquNTvmkcmEaGnvfLSifG3m8WvGEVk7LG7n-hkYn61XKtkCdVPZKNffkxG8QwxOOONHLKWQ1PuNJSKgaz65_oYpLfw-CxM1t5V17ksaev8rYx01_RDRcUlFI1rBgSj7WG2-vmBx47UR1Li8mqjDA.c2HhmXDr4kdsjCg4wPnimokobWSUZ2SNOlJIjoijUMQ&dib_tag=se&keywords=build+your+story+brand+book&qid=1736450215&s=books&sr=1-1) by Donald Miller
Connect with Stacy Braga:
Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs (https://www.stacybragacopy.com/)
Instagram: @stacybragacopy (https://www.instagram.com/stacybragacopy/)
Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual (https://www.instagram.com/kc_virtual/)
Music by: teodholina, teodholina - Pixabay (https://pixabay.com/users/teodholina-32752748/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
4 ratings
Spotify
5.0 / 5
4 ratings
Podcast Authority Score: 52 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
73
Social presence
94
YouTube
0
Engagement
32
Contact CozyPreneur Podcast with Stacy Braga
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