CPG Insiders
Hosted by Justin Girouard and Mark Young and Justin and Mark and Dr Mark Young · Mark Young, Justin Girouard
4.5from 12 ratings
- 129
- Episodes
- 19
- Transcribed
- 12
- Ratings
- Bi-weekly
- Cadence
- 2018
- First episode
- 32K
- YouTube views
About CPG Insiders
CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.
- Publisher
- Mark Young, Justin Girouard
- Category
- business · business · business
- Language
- en
- Explicit
- No
- First episode
- 23 Aug 2018
- Latest episode
- 28 Oct 2026
Latest episodes
19 of 129 episodes have a transcript.
28 Oct 2026TRANSCRIPT
Stop Guessing. Start Growing With Data and AI
24 Sept 2026TRANSCRIPT
The New Consumer Economy: Where CPG Brands Can Still Win
2 Sept 2026TRANSCRIPT
Private Label Has Changed. Is Your Brand Ready?
Inside a recent episode
Stop Guessing. Start Growing With Data and AI
Published 28 Oct 2026 · Transcript excerpt
[…] I thought we were focused on our contribution margin. I thought we were trying to figure out how to get people that when they get to their third order, they tend to like just kind of drop off. I thought we're going to focus on those third order people because those feel like those are the most important folks in the room. And people say, I don't know, man, I'm just logged into meta right now. I don't really see, I just see like cost per acquisition. And so I think that there's this sense that people are not aligned. They are very siloed. They're looking at metrics that they have access to and the team falls apart. […]
Read the full transcript with a Pod Engine plan.
See plansWho has been a guest on CPG Insiders
Names identified in recent episode analyses. Showing up to five guests.
- Tim Shea
- Caspian Conran
- Maureen Bossi
- Scotty Palmer
- Rohit Mathur
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 31,842
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 4.5 / 5
- 11 ratings
- Spotify
- 5.0 / 5
- 1 ratings
Podcast Authority Score: 75 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 87
- Social presence
- 0
- YouTube
- 72
- Engagement
- 85
Contact CPG Insiders
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about CPG Insiders
Who hosts CPG Insiders?
Justin Girouard and Mark Young and Justin and Mark and Dr Mark Young host the show. Published by Mark Young, Justin Girouard.
How often do new episodes come out?
The show publishes bi-weekly, based on its RSS feed.
Does CPG Insiders take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
19 of 129 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
Host of CPG Insiders?
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