"Crack the China Code" Podcast - Rossella Pfundt

About "Crack the China Code" Podcast - Rossella Pfundt

Crack the China code is a podcast dedicated to helping European tourism-related business owners and European consumer product businesses to unlock the Chinese outbound tourism market and the Chinese eCommerce market. I am Rossella Pfundt, and I hold an MBA from the Fudan University in Shanghai, I have worked for more than a decade as a China market expert. I have helped a lot of businesses and associations in Europe to build up their successful- strategy for the Chinese market.In crack the China code I talk about the best strategies, latest insights, behind-the-scenes secrets, and mindset shifts to help you to set up your business with the most lucrative target audience for the European tourism-related industry and consumer product industry. Whether I talk about trends, strategies, case studies, or tips –in each episode I want you to gain practical and actionable information that you can implement immediately into your business in order to access the most lucrative market for European businesses. Realize that this market is available for you and you can unlock it so that you can increase your turnover massively!

Publisher

Rossella Pfundt

Category

business · business · business

Language

en

Explicit

No

First episode

28 Feb 2022

Latest episode

11 Aug 2026

Latest episodes

37 episodes in the feed.

1. 

   11 Aug 2026

   Summer 2026: Crack the Code to Increase Your Asset Value

   Summer 2026: Crack the Code to Increase Your Asset Value Many European luxury hospitality, luxury retail and premium tourism businesses are currently facing the same challenge. Traditional source markets are becoming less predictable. Luxury spending has softened. Operating costs remain high. And protecting healthy profit margins has become more challenging than ever. If you're asking yourself where your next profitable growth opportunity will come from, this episode is for you. Join me as I ...

2. 

   1 Mar 2026

   Crack the code to set your business up for Chinese luxury Travelers coming 2026 to Europe

   In this episode, I will break down indispensable insights for owners and managers of high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in 2026. Right now, you see your focus market not performing as it did, and you might, and you would like to find more information about the Chinese FIT Luxury Market Segment coming to Europe; however, you might feel overwhelmed with mixed news about this market and are seeking straightforward insights to d...

3. 

   3 Dec 2025

   The Real Top Spenders Shaping Europe’s Luxury Tourism in 2026 — The 3-Step Strategy Every Leader Needs

   Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast series This episode features the second part of my fully booked ETOA webinar, “Crack the Luxury Tourism Code 2026 – Learnings from 2025 for your success in 2026,” held on the 2nd of October 2025 and moderated by Tom Jenkins, CEO of ETOA. With 500 signups and more than 200 participants live, the webinar underscored a crucial question European luxury tourism leaders are ask...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Podcast Authority Score: 6 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

11

Social presence

0

YouTube

0

Engagement

0

Contact "Crack the China Code" Podcast - Rossella Pfundt

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.