Cracking Copy

About Cracking Copy

Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy. This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results. Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them. Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.

Publisher

Ella Hoyos and Minnie McBride

Category

business

Language

en

Explicit

No

First episode

11 May 2022

Latest episode

3 Jul 2025

Latest episodes

57 episodes in the feed.

1. 

   3 Jul 2025

   The AI Detection Tool that Makes Sure You’ll Never Pay For Fake Copy Again

   Jon Gillham, CEO of Originality.AI, discusses how his AI detection tool helps verify the authenticity of online content and addresses the ethical implications of using AI in copywriting, in this interview.

2. 

   30 May 2025

   The Must Have Skills For Writing With AI So You Don’t Get Left Behind

   Hosts Ella Hoyos and Minnie McBride discuss the essential skills copywriters need to thrive in an AI-driven landscape, emphasizing emotional connection and strategic thinking to enhance business writing.

3. 

   15 May 2025

   AI & Copywriting: The Skills You Need To Stay Ahead

   Listen up as Minnie and Ella discuss the challenges and opportunities of using AI in copywriting. This episode is for you if you are figuring out how to maintain your authentic brand voice while leveraging AI for efficiency. You'll hear a working example as they demonstrate specific case study to highlight the differences of human writing vs AI text.  You'll also get the hot take from two pro copywriters on the strengths and weaknesses of AI in capturing emotional connections and unique brand identities. Is AI simply a tool to assist you in writing first drafts for your business, or is it strong enough to be a complete replacement for a copywriter? In this episode, you get to decide. But in our opinion?  It's a no-brainer!  There's a non-negotiable need for skilled human input to refine AI-generated content so that it truly resonates with customers.   Listen in to find out why. Resources: World Economic Forum - Emerging and Core Skills in 2030:See Extract from Future of Jobs 2025 Report by WEF Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. ➡️  Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation!  This helps offset the costs of producing the show and we’ll love you for it :)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

5.0 / 5

8 ratings

Podcast Authority Score: 63 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

79

Social presence

94

YouTube

0

Engagement

71

Contact Cracking Copy

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.