Cracking Outbound

About Cracking Outbound

If you think outbound is dead, you’re either lying or you’re bad at it. Quotas keep rising, your people are grinding, and the pipeline isn’t growing. It’s an equation that drives you mad. While everyone wants more opportunities, only a few know how to build an outbound culture that delivers. I’m Todd Busler, former VP of Sales, now co-founder of Champify, and I’ve spent my career sharpening how to build a company pipeline that’s self-sufficient. On this show, I’m talking to sales leaders who have cracked the outbound code. They’ve built an outbound culture beyond their SDRs and scaled repeatable systems that drive real pipeline without relying on hacks. We’ll break down the winning plays, processes, and frameworks behind growing that outbound muscle to help you get results faster. No fluff. No hacks. Real strategies from real people who have done it so you can stop guessing and start opening.

Publisher

Champify

Category

business

Language

en

Explicit

No

First episode

19 Mar 2025

Latest episode

25 Nov 2025

Latest episodes

27 episodes in the feed.

1. 

   25 Nov 2025

   Why Curiosity, Not Cold Calls, Drives Pipeline Today with Harry Monkhouse

   Harry Monkhouse of LastPass discusses how curiosity and trigger-based selling generate pipeline, leveraging website signals and AI to drive meetings in this interview.

2. 

   11 Nov 2025

   How To Create Accountability Without Burning Out Your Sales Team with Jade Campbell

   Jade Campbell shares with Todd Busler her frameworks for creating accountability within sales teams, discussing pipeline-sourced goals and motivating Gen Z reps in this interview.

3. 

   28 Oct 2025

   What Great Founders Get Wrong About Sales with Liam Mulcahy

   Liam Mulcahy discusses with Todd Busler the common mistakes founders make in sales, highlighting how early-stage companies can achieve product-market fit and build successful go-to-market strategies in this interview.

Who has been a guest on Cracking Outbound

Names identified in recent episode analyses. Showing up to five guests.

• Harry Monkhouse
• Jade Campbell
• Liam Mulcahy
• Scott Peyser
• Terry Falk

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Podcast Authority Score: 18 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

22

Social presence

0

YouTube

0

Engagement

32

Contact Cracking Outbound

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.