Crafting a Business by Only the Sweet Stuff

About Crafting a Business by Only the Sweet Stuff

Crafting a Business is the podcast for founders and small business owners who want real talk about building something that lasts. Hosted by Debbie Hatumale-Uy, founder of The Collab Co, each episode dives into the strategy, mindset and systems behind sustainable business growth. With 20+ years across corporate marketing, government and small business, Debbie brings a practical, no-fluff approach to conversations about marketing, AI adoption and the everyday realities of running a business.

Publisher

Debbie Hatumale-Uy

Category

business

Language

en

Explicit

No

First episode

14 Mar 2023

Latest episode

1 Nov 2026

Latest episodes

28 episodes in the feed.

1. 

   1 Nov 2026

   S3E11: AI, Cybersecurity & Business Growth: What Small Businesses Need to Know with Pulkit and Jerry

   In this episode of Crafting a Business, Debbie is joined by two special guests, Pulkit, founder and director of UR Digital, and Jerry, director and co-founder of DC Encompass, for an honest and practical conversation about the challenges facing small businesses in an increasingly technology-driven world. With expertise spanning digital marketing, SEO, IT and cybersecurity, Pulkit and Jerry share what they are seeing across the business landscape and why business owners need to be more strategic about the technology they use, the data they collect, and the people they trust with access to their business. From understanding the real potential of AI to protecting valuable customer information, reviewing technology subscriptions, and building meaningful business relationships, this episode explores how businesses can make smarter decisions, stay visible, and create opportunities even during uncertain times. In this conversation, they discuss: Why businesses shouldn't treat AI as the solution to everything, and how to use it as a productivity tool to automate repetitive tasks and save time The importance of auditing your technology stack, making better use of existing tools, and avoiding unnecessary subscriptions and expenses How automation and AI can help businesses streamline processes and reduce costs, including Pulkit's example of replacing Trello with Microsoft Planner Why customer data is one of a business's most valuable assets and the risks of giving employees, contractors, and agencies too much administrative access Practical cybersecurity measures every business should consider, including strong and unique passwords, two-factor authentication, and limiting user permissions The importance of understanding where your data is stored and checking whether technology providers follow recognised security standards Why businesses need to take responsibility for understanding what they are purchasing and asking the right questions when engaging service providers How networking, volunteering, and consistently showing up in your business community can build trust and open doors to new opportunities Why visibility is about being part of the customer's purchasing journey, educating potential clients, and helping them make informed decisions rather than simply selling to them What the next 12 months could mean for businesses, including the growing importance of partnerships, technology consolidation, accessibility, and getting the fundamentals right Whether you're a small business owner trying to make sense of AI, concerned about protecting your business data, or looking for ways to build visibility and grow your network, this episode offers practical advice and plenty of food for thought. It's a reminder that while technology continues to evolve, the fundamentals of business remain the same: build trust, educate your customers, protect what matters, and focus on delivering real value. 🎧 Connect with Pulkit and Jerry: Find Pulkit and Jerry on LinkedIn. You can also learn more about their businesses: Pulkit – UR Digital: Digital marketing, SEO and digital strategy Jerry – DC Encompass: IT and cybersecurity services Their LinkedIn profiles and business website links can be added to the show notes.

2. 

   28 Oct 2026

   S3E10: Ask Me Anything: AI Tools, Marketing & Juggling Multiple Businesses with Debbie

   In this episode of Crafting a Business, Debbie takes a different approach to the conversation and answers questions submitted by her audience about business, marketing, AI, and the realities of juggling multiple roles. From navigating change in traditional industries to finding practical ways to use AI in everyday workflows, she shares insights drawn from her experience across marketing, e-commerce, coaching, and keynote speaking. With a background in social media and digital communications for organisations including McDonald's, Canon, and Roads and Maritime Services, Debbie has seen firsthand how new ways of working can challenge established industries. In this episode, she explores how education, storytelling, and showing people what's possible can help drive change, while sharing the AI tools and workflows she's currently using to streamline content creation and repurpose content across multiple platforms. In this conversation, they discuss: How to encourage change in traditional industries by educating people, sharing data, and bringing them along on the journey Why business owners don't necessarily need to niche down and how having multiple skills and interests can become a strength Debbie's current AI toolkit, including Claude Chat, Claude Code, and Claude Cowork, and how she uses them in her day-to-day work How to turn podcast transcripts into written articles, scripts, and content for multiple social media platforms using AI How Debbie is experimenting with AI-powered workflows to streamline content repurposing and improve social media distribution Why AI doesn't necessarily replace the human touch, particularly when it comes to video editing, storytelling, and creating engaging hooks The reality of juggling multiple businesses, projects, and responsibilities, and learning when to say no Why adopting a "done is better than perfect" mindset can help business owners make progress without getting stuck in the details Whether you're a small business owner exploring AI, a marketer looking to streamline your content workflow, or an entrepreneur juggling multiple projects, this episode is packed with practical ideas and honest reflections to help you work smarter, embrace change, and find a more sustainable way to grow your business. 🎧 Connect with Debbie: Follow Debbie on LinkedIn and her other social media channels to keep up with her work across The Collab Co, OTSS, coaching, and speaking. Stay tuned for more conversations on AI, marketing, and the realities of running a business.

3. 

   27 Oct 2026

   S3E9: Beyond the Numbers: How to Make Smarter Business Decisions with Manisha

   In this episode of Crafting a Business, Debbie sits down with Manisha from MLD Accounting & Business Advisory to explore how business owners can better understand their numbers, take control of their finances, and make more confident decisions as their businesses grow. With experience in finance systems, large-scale projects, and business advisory, Manisha shares why accounting should be more than just keeping the books and meeting financial requirements. From managing cash flow and uncovering hidden costs to forecasting for growth, she explains how having the right financial partner can help business owners move from reacting to problems to planning ahead. In this conversation, they discuss: Why your accountant should be a strategic business partner, not just someone who manages your books How to manage cash flow when revenue and payments don't always arrive at the same time The hidden costs that can quietly eat into your profit margins, from packaging and shipping to software subscriptions How to make the most of your monthly financial reports by asking questions and understanding what your numbers are telling you Why financial information should be explained in plain English, so business owners feel confident asking questions How financial systems, reporting, staffing, and processes need to evolve as your business grows The importance of cash flow forecasting, budgeting, and planning for different business scenarios before making major decisions Why involving your finance team early can help you identify risks and opportunities before it's too late Manisha's advice on managing stress, switching off from work, and remembering not to sweat the small stuff Whether you're just starting out, running an established small business, or preparing to scale, this episode is packed with practical insights to help you understand your finances, plan for what's ahead, and build a stronger foundation for sustainable growth. 🎧 Connect with Manisha: LinkedIn: Manisha Govender (https://www.linkedin.com/in/manisha-govender-99b28224/) / MLD Accounting and Business Advisory Pty Ltd (https://www.linkedin.com/company/mld-accounting-and-business-advisory-pty-ltd/) Facebook: MLD Accounting and Business Advisory (https://www.facebook.com/profile.php?id=61588678724934&_rdc=1&_rdr#) Instagram: @mldaccounting (https://www.instagram.com/mldaccounting/)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 37 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

61

Social presence

0

YouTube

0

Engagement

32

Contact Crafting a Business by Only the Sweet Stuff

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.