Welcome to Crafting Bharat: Brand Ki Baat—an industry-first podcast that takes listeners on an exclusive journey inside the world of brand creation. Hosted by Shubhreet Kaur, VP at Adfactors PR.
This podcast is more than just stories of brands; it’s about the people who bring those brands to life. Crafting Bharat: Brand Ki Baat dives deep into the strategies, creativity, and challenges that fuel the journey of building iconic brands. From late nights to game-changing breakthroughs, we celebrate the unsung heroes who innovate and shape narratives that resonate with audiences across India and beyond.
Join us as we explore the stories behind the brands that inspire and define success in today’s fast-paced, ever-evolving marketplace. This podcast brings you stories, lessons, and inspiration straight from the people who are immersed in the world of branding every single day.
Credibility Is Built, Not Claimed | Ft. Rahul Kamdar & Vijay Sanghavi
"Some businesses are built quietly, over decades, through discipline, systems, and clarity of intent.
In this episode of Brand Ki Baat – Mumbai Edition, Rahul Kamdar, Founder of RK Consultancy, and Vijay Sanghavi, MD & CFO at Ratnaveer Precision Engineering, reflect on the decisions and principles that shape enduring companies. From translating leadership vision into the right narrative to scaling manufacturing with uncompromising quality, the conversation reveals what it really means to build with credibility.
It is a reminder that growth is not just about moving faster, but about moving with purpose.
13 Mar 2026
Human Creativity in an AI World: Rethinking Brand Building Ft. Sujay Rachh & Girish Huria
What truly builds a brand in today’s fast changing world — technology, storytelling, or trust?
In this episode of Brand Ki Baat – Mumbai Edition, Sujay Rachh, Chief Marketing Officer at Nuvama Group, and Girish Huria, Head of Growth, APAC, We. and EVP at Avian We; dive into how brands can stay authentic while navigating a landscape shaped by AI, evolving consumer expectations, and constant disruption.
From the role of imagination in an AI driven world to why storytelling must always align with business outcomes, the conversation explores how marketers today must balance creativity with accountability while staying true to their brand’s core values.
If you are curious about how modern brands build trust, adapt to change, and create meaningful narratives that actually resonate with consumers, this episode is one you shouldn’t miss.
Catch the full episode now on the Crafting Bharat YouTube channel.
9 Mar 2026
From Vacant Offices to Valuable Assets | Ft. Rohan Sheth
Commercial real estate is not just about buildings. It is about strategy, networks, and understanding how investors create long term value.
In Episode 6 of Brand Ki Baat Mumbai Edition, Rohan Sheth, Founder at Real Estate Advisory Firm Volney, shares how a personal challenge led to building an investor first real estate model that today manages millions of square feet across Mumbai.
From solving landlord challenges to understanding what corporates really look for in office spaces, this conversation explores the mindset required to build and scale in one of the most competitive industries.
Watch the full episode now on the Crafting Bharat YouTube channel.
#BrandKiBaat #CraftingBharat #CommercialRealEstate #InvestorMindset #BusinessConversations #LeadershipStories #MumbaiEdition
5 Mar 2026
The Real Secret to Brand Growth | Ft. Jateen Kore & Ravikant Banka | Brand Ki Baat Ep 5
What is the real secret behind brand growth?
Is it bigger budgets, louder campaigns, or chasing every new trend? Or is it something far more fundamental?
In Episode 5 of Brand Ki Baat – Mumbai Edition, Jateen Kore, Founder of Lynqnext Consulting Pvt. Ltd., and Ravikant Banka, Founder of Eggfirst, unpack why clarity of identity matters more than visibility. From decoding rural India to balancing speed with creativity, this conversation explores what it truly takes to build brands that last.
Because in a world full of noise, the brands that win are the ones that know who they are.
Watch the full episode now on the Crafting Bharat YouTube channel.
#BrandKiBaat #CraftingBharat #BrandGrowth #RuralMarketing #LeadershipConversations #BrandStrategy #MumbaiEdition
26 Feb 2026
Where Process Meets Publicity I Ft. Amitabh Saksena & Sameer Varma
How does your ice cream reach your freezer perfectly frozen?
Most of us never stop to think about it. We simply expect it to arrive fresh, intact, and right on time.
In this episode of Brand Ki Baat – Mumbai Edition, we bring together two very different worlds. Sameer Varma, Executive Director at Coldstar Logistics, speaks about building the invisible engine that powers instant delivery across 7,000 pin codes. Amitabh Saksena, Founder and MD of Actimedia PR & Digital, shares how even a hardcore B2B logistics company has a story worth telling.
One builds the process. The other shapes the narrative.
From cold chains and forecasting models to messaging workshops and brand DNA, this conversation explores what happens when operational discipline meets strategic storytelling. It is about substance before spotlight. Product before publicity. And why even the most complex backend business deserves a clear, compelling voice.
If you have ever wondered what really keeps shelves stocked and brands remembered, this episode is for you.
23 Feb 2026
Clarity, Conviction, and the Founder’s Voice | Ft. Anindita Gupta & Kunal Singhal I Brand Ki Baat Ep 2
What does it really take to build in a city that never slows down?
From late-night crisis calls to launching ahead of the market, Episode 2 brings together two very different journeys with one common thread: clarity of thought. Anindita Gupta, Founder & CEO of Scenic Communications, speaks about shaping perception before trends explode, while Kunal Singhal, Founder of Eazy Business Solutions, reflects on building tech rooted in Indian realities and scaling it globally.
This is a conversation about thinking early, communicating simply, and building with intent in a world that rewards noise but respects substance.
20 Feb 2026
Consumer First: Personalization, Leadership & Building Brands That Last | Ft. Vivek Srivatsa & Sivaraman Swaminathan I Brand Ki Baat Ep 1
"What truly builds a brand today?
Is it data, disruption, pricing, or something far more human?
In this conversation, Vivek Srivatsa of Tata Motors and Sivaraman Swaminathan of ContraMinds Labs unpack what modern brand building really demands — deep consumer understanding, meaningful personalisation, emotional storytelling, and leadership that empowers teams to take risks.
From “customer experience is the brand” to “don’t behave like a marketer, behave like a consumer,” this episode explores the balance between metrics and intuition, automation and emotion, aspiration and accessibility.
If you care about marketing, leadership, business growth, or the future of brand strategy in India, this one is worth your time.
17 Feb 2026
Crafting Bharat: Brand Ki Baat | Mumbai Edition Promo
Welcome to Crafting Bharat: Brand Ki Baat Mumbai Edition, an initiative by NewsReach, where conversations go beyond campaigns and into the minds shaping India’s evolving business landscape.
Mumbai is not just the financial capital. It is where bold pitches are made, reputations are built, crises are handled in real time, and brands are scaled at lightning speed. In this edition, we sit down with the voices driving communication, PR, marketing, and storytelling in one of the most dynamic ecosystems in the country.
8 Apr 2025
Brand Strategy in the AI Era
What makes a brand story resonate in today’s digital world? In this insightful episode of Brand Ki Baat Bangalore, host Shubhreet Kaur sits down with Priya Patankar (Head of Communications, PhonePe) and Prasid Banerjee (Vice President, Adfactors PR) to unravel the art of impactful storytelling. From building trust to shaping thought leadership, discover how brands can craft narratives that not only connect—but convert. Don’t miss this conversation packed with real talk, sharp insights, and storytelling secrets!
1 Apr 2025
AI, Branding, and the Evolution of Communication
What does it really take to build an iconic brand? 🤔
Is it the power of storytelling? The precision of AI? Or the pull of purpose?
On this episode of BrandKiBaat, host Shubhreet Kaur dives deep with Pramod Gummaraj, Founder & CEO, Aprecomm and Srivatsa T.J, VP & Founding Member, Broadnection to uncover what separates good brands from unforgettable ones.
From decoding the role of AI in modern brand building to mastering PR in a noisy world, this conversation explores the real ingredients behind lasting brand impact.
Tune in for bold ideas, real talk, and actionable insights straight from the people who are building the future of branding—one decision at a time.
26 Mar 2025
From Pitch to Purpose: How Brands Win
In a world overflowing with content, how can brands rise above the noise and stay memorable?
On this episode of Brand Ki Baat, host Shubhreet Kaur is joined by Khamsang Phukon, JonoJug Communicationa nd Shalini Sharma, Hi-Kalpaa as they unpack the secrets to brand longevity, authentic storytelling, and building connections that truly matter.
Whether you're a marketer, founder, or storyteller—this one's for you.
21 Feb 2025
Breaking barriers for women in leadership
In this episode, Amrit Ahuja—one of India's most respected communication strategists—joins host Shubhreet Kaur for an unfiltered conversation on branding, leadership, and the evolving media landscape. With decades of experience shaping narratives for some of the biggest global and Indian brands, Amrit shares insights on the changing dynamics of brand communication, the rise of independent creators, and how companies can stay ahead in an AI-driven world.
Get ready for segments like 90s to 20s (where nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round filled with candid insights and fun surprises.
Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your must-listen episode for all things branding—real, insightful, and packed with inspiration!
Tune in and join the conversation!
18 Feb 2025
The Transition from Radio to Podcasts
From Radio Waves to Digital Streams: Ramesh Menon on the Evolution of Audio, AI, and Storytelling 🎙️✨
Join us on Brand Ki Baat as Ramesh Menon, CEO of Fever Network, in conversation with Shubhreet Kaur, VP - Integration, Adfactors PR, as he shares his insights on the power of long-form content, the rise of podcasts, and how AI is shaping the future of audio storytelling. Don’t miss this deep dive into the changing media landscape!
1 Feb 2025
Marketing Then vs Now
In this episode of Crafting Bharat: Brand Ki Baat, Arvind Saxena (CMO & Head - MCoE - Global Smart Cities, NEC Corporation) and Chetan Mahajan (Founder & CEO, The Mavericks) sit down with host Shubhreet Kaur to discuss what it takes to build a brand that resonates in today’s dynamic market. From the unique ways Indian brands communicate compared to global ones to the challenges of building a brand in India, they explore the evolving role of technology, the power of storytelling, and how brands can effectively engage audiences beyond metros.
The conversation also dives into the impact of digital transformation, AI, and data-driven insights on brand strategies, with key takeaways on how is Generative AI influencing brand communication.
Get ready for segments like 90s to 20s (nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round that’s equal parts hilarious and inspiring.
Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your go-to episode for all things branding—fun, informative, and unmissable!
Tune in and join the conversation!
25 Jan 2025
Power of storytelling in branding
In this episode of Brand Ki Baat, Kritika Lalchandani (Founder & CEO, Apostrophe Communication) and Udita Bansal (Founder, TrueBrowns) break down how brands and agencies are shifting their strategies to engage with consumers beyond metro cities. They discuss how companies are moving away from a metro-centric approach and focusing on regional markets by crafting culturally relevant campaigns, leveraging AI-driven consumer insights, and using social media to create deeper connections.
The conversation delves into the role of digital platforms in shaping brand identities, the challenges of maintaining cultural sensitivity in communication, and how effective storytelling can drive business growth in these high-potential markets.
Get ready for segments like 90s to 20s (nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round that’s equal parts hilarious and inspiring.
Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your go-to episode for all things branding—fun, informative, and unmissable!
Hit play and let’s dive into the stories behind the brands shaping Bharat.
24 Jan 2025
PR, Marketing, AI Shift
On this episode of Crafting Bharat: Brand Ki Baat, we bring you a power-packed conversation with two industry titans: Atul Sharma, CEO & Head - Middle East at Ruder Finn India, and Sameer Seth, Director of Marketing - India at Dolby Laboratories.
Together, we unpack the evolving world of brand communication—what’s changed over the last decade, what’s next on the horizon, and how Indian brands are carving their unique place in a global marketplace. From engaging Tier 2 and Tier 3 audiences to harnessing the magic of generative AI and social media, this episode is bursting with insights, trends, and actionable takeaways.
Get ready for segments like 90s to 20s (nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round that’s equal parts hilarious and inspiring.
Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your go-to episode for all things branding—fun, informative, and unmissable!
Hit play and let’s dive into the stories behind the brands shaping Bharat.
Reach and audience
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YouTube views
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Score snapshot 15 Sept 2025
Podcast Authority Score: 19 / 100
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Quality
1
Social presence
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YouTube
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Engagement
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