Welcome to Create by Clipmasters — the podcast where we break down the content strategies behind the world’s biggest brands and creators.
From social media tactics to high-volume content systems, we unpack what works, why it works, and how you can apply it. Whether you’re a creator, marketer, or agency, this show helps you scale your content smarter.
New episodes weekly.
Jubilee Media has redefined what it means to build a brand on YouTube, turning empathy into a content engine. Founded by Jason Lee in 2010, Jubilee has grown from a small nonprofit channel into a full-scale media company with over 10 million subscribers and billions of views, fueled by shows like Middle Ground, Spectrum, and Versus One.
What makes Jubilee stand out is their ability to spark meaningful conversations in a world that often feels divided. From street interviews to high-concept social experiments, their content strategy blends storytelling, iteration, and data-driven testing, while always keeping empathy at the center.
In this episode, we cover:
- How Jubilee Media scaled from passion project to a global YouTube brand with 2.7 billion views
- The role of empathy-driven storytelling in content formats like Middle Ground and Spectrum
- Jubilee’s use of MVP-style testing and data to refine viral content strategies
- The launch of spinoffs like Nectar and expansion across TikTok, Snapchat, and documentaries
- Lessons creators and brands can apply from Jubilee’s approach to building authentic, shareable media
5 Aug 2025
Alex Hormozi's Content Strategy Revealed (2025 UPDATE)
In this episode of Create, we break down Alex Hormozi’s 2025 content strategy—what’s changed, what still works, and what most people get wrong when they try to copy him.
From 80+ weekly video outputs to repurposing tweets into full-scale media assets, Hormozi has built one of the most effective personal brands on the internet. But the real secret? It’s not just about quantity.
We unpack:
How Hormozi stress-tests ideas before recording a single video
The real reason behind his "give it all away" strategy
What most copycats get wrong (and why they burn out)
How to adapt the Hormozi model without becoming a clone
What you can steal for your own brand—even on a small budget
15 Jul 2025
Lush Cosmetics: How They Made It Without Social Media
In this episode of Create, we explore how Lush Cosmetics built a $400M+ brand — without relying on social media.
In 2021, Lush made headlines for quitting Instagram, TikTok, and Facebook entirely. But they didn’t stop creating content.Instead, they shifted their focus to longer-shelf-life formats like blogs, YouTube, and in-store experiences that aligned with their mission.
This episode unpacks why their anti-algorithm stance worked, and what your brand can actually learn from it — even if you’re not ready to leave social altogether.
In this episode, we cover:
Why Lush quit major platforms — and what changed after
How they still attract user content without reposting
The difference between sustainable content and fast content
What made this move work for Lush (and why it wouldn’t for everyone)
How to rethink content without compromising your sanity
1 Jul 2025
From Beauty Blog to $1B Brand: The Glossier Playbook
Emily Weiss shares how Glossier reversed the traditional business model by building a blog and community first, resulting in a billion-dollar brand that prioritizes customer feedback.
17 Jun 2025
How Dr. Squatch Borrowed a Viral Content Strategy and Built a $300M Soap Empire
Dr. Squatch adopted Dollar Shave Club's viral content strategy to construct a $300M soap empire by modifying it for their audience, focusing on smart creative, performance media, and a distinct brand voice.
3 Jun 2025
The AI Automation That Preps 12 Months of Content in 1 Day
Clipmasters reveals their AI automation strategies, including tools like Perplexity and ChatGPT, for efficient content preparation, team communication, and streamlined workflows, offering insights into scaling creative processes.
27 May 2025
How Loop Earplugs Turned One Product Into €126M
Industry experts discuss how Loop Earplugs leveraged niche positioning and user-generated content to transform into a €126M global lifestyle brand, expanding their market and cultivating a dedicated following.
20 May 2025
How Ryan Air Turned Trolling Into a Brand Strategy | The Most UNHINGED Social Team
This episode analyzes RyanAir's unconventional social media strategy, revealing how the brand uses sarcasm and self-deprecation to engage Gen Z and create viral content.
13 May 2025
The $4.5K Video That Built a Billion-Dollar Brand | Dollar Shave Club’s Content Strategy
Dollar Shave Club founder Michael Dubin's content strategy is examined, revealing how a low-budget video launched a billion-dollar brand, emphasizing clarity and tone over production value.
6 May 2025
The Viral Growth Strategy Behind Temu’s 2B Views (Built on Free Labour and Affiliate Links)
This episode analyzes Temu's viral growth strategy, exploring its use of TikTok content, affiliate links, and gamified shopping to achieve rapid user acquisition and market dominance.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
5,613
Score snapshot 15 Sept 2025
Podcast Authority Score: 21 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
15
Social presence
0
YouTube
68
Engagement
0
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