What if your content could work as hard as you do...without you creating more?
Create Like a Human is the podcast for established heart-led founders, coaches, and creatives who are ready for their next level of growth, with content that actually lasts beyond a week.
I'm your host and resident content strategist, Isabel Chen from Fairyfox Digital, and I'm pulling back the curtain on what it really takes to repurpose your best ideas, lead with strategy (not burnout), and turn your content into assets that drive real business growth without sounding like a robot wrote it.
This is where creativity meets systems. It’s honest, human, and made for high achievers who refuse to lose themselves while chasing success.
012: AI for Marketing: Using AI Badly Is Worse Than Not Using It At All
Learn the tricks professional graphic designers use in Canva - FREE Design Tools to 100K Masterclass: https://fairyfoxdigital.krtra.com/t/M2B84LaiXPdT (https://fairyfoxdigital.krtra.com/t/M2B84LaiXPdT)
Most established business owners using AI for their content are making the same two mistakes...but the worst part is that they don’t realise it’s ruining their brand reputation.
I break down what it actually means to use AI “well” for your marketing, with a case study from one of my own clients and what changed for her once we started creating strategic content with the help of AI.
This is part two of a three-part series on the repurposing systems I use to help clients turn one idea into at least seven strategic content pieces that attract high-paying buyers.
12 Aug 2026
011: 4 Common Content Repurposing Mistakes to Avoid as a Established Consultant
If you're already creating long-form content like a podcast, YouTube channel, or blog, and wondering how to make it work harder to attract more ideal clients, this episode is for you.
This is part one of a three-part series on the repurposing systems I use to help clients turn one idea into at least seven strategic content pieces that attract high-paying buyers.
I break down what content repurposing is, the difference between using THOSE video repurposing tools v.s. strategic repurposing, and the 4 mistakes to avoid when it comes to repurposing content.
29 May 2026
010: Content Repurposing Mistakes that Cost You with Jaci Schreckengost
You're a podcaster who repurposes your content...so why does your content still get minimal engagement on social media? I sit down with content strategist and writer Jaci Schreckengost to talk about the mistakes established founders make when repurposing content, even when they think they've got it figured out.
We cover why copy-paste repurposing is costing you visibility, how to know what content formats are actually working for your specific audience, and why saying the same thing again is good strategy, not repetition.
Plus, Jaci shares the story behind her highest performing piece of content in 2025, and it was not what either of us expected.
Connect with Jaci
Jaci Schreckengost is a writer and marketer, based in Melbourne, Florida. She loves working with women-owned businesses to create human-first content and copy that make people give a damn about your brand. She also helps run the Cosmic Content Club, a virtual content community focused on authenticity and consistency.
Instagram: https://www.instagram.com/schreckengostcreative/
Website: https://www.jacischreckengost.com
17 Apr 2026
009: How to get high-paying clients with Designer Courtney Koop
Doing all the “right” things in your established business, like sharing consistent content that your audience interacts with, putting prices up, upskilling in sales calls... but still occasionally attracting leads that aren’t quite the right fit? The real issue might be bigger.
Connect with Courtney
Courtney is the founder and designer behind Northbound Studio. She creates distinctive brands and websites for established service-based businesses who have outgrown their current brand and are ready for a presence that reflects the level they operate at. Her approach is both strategic and feeling-led, uncovering the deeper personality behind a business and translating it into a brand that builds emotional connection, attracts aligned, all-in clients, and positions them as the obvious choice in their space.
Instagram: https://www.instagram.com/northboundstudio_/
12 Apr 2026
008: Your Brand Voice Is Costing You Premium Clients (And How to Fix It)
If your content feels “off”... even after using AI, templates, or outsourcing, the issue isn’t what you’re using... it’s deeper.
It’s because you’re not clear on your brand voice, speech mannerisms or quirks. Or what I call your vocal identity.
Sounding generic is the fastest way to get ignored... especially if you’re trying to attract premium clients who are making decisions based on trust, not just information.
I break down how your content strategy needs to evolve beyond “just being helpful”... and into something that actually makes you recognisable, memorable, and the only option in your niche.
18 Mar 2026
007: How to create an inclusive business with Simone Eyles
Create a more inclusive business with an Accessibility Statement: https://www.disinfluencer.co/microlearning/p/accessibilty-statement
What if your content was locking out a certain segment of people?
I sit down with Simone Eyles from Disinfluencer, a social enterprise changing the way brands approach inclusion, representation, and accessibility.
One in five Australians live with disability, and yet mainstream marketing neglects to include that. We chat how on how we connected over the lack of realistic disability representation in stock photos, to the simple (but powerful) changes business owners can make today to create an inclusive business. Accessibility isn’t just a “nice to have” buzzword... it’s a serious business advantage.
Connect with Simone Eyles
Simone is the founder of Disinfluencer, a social enterprise taking disability mainstream through images, talent, and education. She works at the intersection of inclusion and marketing, helping brands show up better and more authentically. Straight-talking, creative, and impact-driven, Simone is building practical pathways between disability and the commercial world.
Instagram: https://www.instagram.com/disinfluencer.co/
LinkedIn: https://www.linkedin.com/in/simoneeyles/
Mentioned in this podcast:
Web Content Accessibility Guidelines (WCAG)
References:
Australian Bureau of Statistics
Australian Disability Network
Australian Federation of Disability Organisations
13 Feb 2026
006: My Content Repurposing Workflow: Turn 1 content piece into 7+ strategically with AI
Are you an established founder who finds that your repurposed content isn’t getting as much engagement or reach on social media, even though the original podcast/Youtube video is your best performer?
In today’s episode, I reveal the number 1 reason why most repurposed talking Reels fail, and share my unique process for transforming long-form content into multiple high-performing pieces. Discover why you need to pair AI repurposing with a human touch to boost your content's performance.
Repurpose your content more effectively with 1:1 coaching 👉https://fairyfoxdigital.com/content-repurposing-reset
Watch on Youtube: https://youtu.be/ydZ75d7rCX4
8 Jan 2026
005: 2026 Content Marketing Predictions (that I’ld Bet my Money On)
Access my free AI content assistant to help you attract better fit clients 👉 https://fairyfoxdigital.com/transformation-bot/
In 2026, content marketing isn’t about chasing the next new platform... it’s about playing smart with the ones you're already on. In this episode, I break down 4 big marketing shifts I’m willing to bet money on for the new year, based on what’s already unfolding right now.
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Let's connect:
Instagram
26 Dec 2025
004: Messaging Shifts to Attract Premium Clients
Access all mini lessons/riffs within the Strategy Compass (available til end Feb 2026): https://fairyfoxdigital.com/content-strategy-bundle/
Tired of warm leads ghosting after a great convo? I break down why the words you're using in your marketing might be attracting leads who ghost you, stall or don’t move forward...and how to shift your language to call in empowered, ready-to-invest buyers.
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Let's connect:
Instagram
11 Dec 2025
003: The Showgirl Shift with Danah Matthews
I catch up with Danah Matthews, former principal dancer at the iconic Moulin Rouge in Paris and founder of You Showgirl, about how showgirl movement and performance can unlock innate confidence for anyone, not just on stage but in everyday life and business.
Connect with Danah Matthews
Follow Danah on https://www.instagram.com/danahjanematthews/
Australian-born and Paris-polished, Danah Matthews is a dancer, actor, and choreographer whose career embodies the art of performance with the elegance of a showgirl.
From the glittering stage of the Moulin Rouge in Paris, where she reigned as a Principal Dancer & soloist, then contemporary dance companies in Australia, to television studios in Italy and film sets across the U.S. and Europe, Danah’s work radiates glamour, precision, and emotional storytelling through movement. Her artistry lives at the intersection of classical technique and cinematic expression – a choreography of strength, sensuality, and grace.
Unlock your powerful inner showgirl with Danah with in person and online Showgirl dance classes on You Showgirl:
https://www.instagram.com/youshowgirl/
https://youshowgirl.com
10 Dec 2025
002: Feeling Invisible Online as a Tech Expert? (Here's how to fix it)
Take my free quiz to discover the hidden gap stealing 12h/week in your business growth
Already have a thriving business offline but your online presence doesn't match that? I break down 3 mistakes STEM experts make online...and what to do instead.
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Let's connect:
Instagram
10 Dec 2025
001: From Scientist to Content Strategist: Why I Left “Stability” Behind
Discover your WHY
The story behind how I went from failed vet nurse to content marketing! Whether you're fresh in business or an established pro this episode will help you reflect on your deeper “why” for a brand that's uniquely you.
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Let's connect:
Instagram
19 Nov 2025
What's Create like a Human about?
Introduction to the Create like a Human podcast, hosted by Isabel Chen, content strategist and founder of Fairyfox Digital.
Contact Create like a Human
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