Creating The Perfect Experience

About Creating The Perfect Experience

Creating the Perfect Experience explores how meaningful, culture-driven brand experiences are actually built. More than an event marketing podcast, it’s a conversation about creativity, strategy, and what makes experiential marketing truly connect. Hosted by Mark Testa, Founder and Creative Director of Mark Stephen Experiential Agency, this experiential marketing podcast features candid conversations with CMOs, brand leaders, creatives, and producers shaping experiential marketing strategy, event production, and business growth. Each episode delivers real insight into event marketing strategy, experiential business strategy, event design, and producing brand experiences at scale—through honest stories and lessons from the people doing the work. If you care about how brands truly connect with people, Creating the Perfect Experience is where those conversations happen.

Publisher

Mark Testa

Category

arts · business · education

Language

en

Explicit

No

First episode

26 May 2021

Latest episode

10 Aug 2026

Latest episodes

64 episodes in the feed.

1. 

   10 Aug 2026

   Turning "No" Into a Brand Strategy

   Marketing executive Dior George shares how to transform "no" into a powerful brand strategy, offering insights from her extensive career.

2. 

   2 Jul 2026

   Inside Cannes Lions 2026: Brands and Experiential's Moment

   Host Mark Testa, founder and creative director of Mark Steven Agency, shares his firsthand observations and key learnings from attending Cannes Lions 2026.

3. 

   11 Jun 2026

   How to Measure Event Success

   Alicia Richardson, co-founder of Crowd Access, shares how to effectively measure event success and bring clarity to experiential marketing.

Who has been a guest on Creating The Perfect Experience

Names identified in recent episode analyses. Showing up to five guests.

• Dior George
• Alicia Richardson
• Erica Boeke
• Lash Fary
• Yvonne McNair

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

262

Score snapshot 15 Sept 2025

Apple Podcasts (US)

4.9 / 5

8 ratings

Spotify

5.0 / 5

7 ratings

Podcast Authority Score: 69 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

63

Social presence

94

YouTube

64

Engagement

77

Contact Creating The Perfect Experience

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Creating The Perfect Experience