CreatingReorganized

About CreatingReorganized

Are you a small business owner, coach, consultant, freelancer, creator, or expert who wants more clients—but doesn't want to spend your life creating content, chasing leads, and constantly selling? Welcome to CreatingReorganized, the podcast for building a scalable, sustainable business through strategic content, video podcasting, personal branding, AI, and smart marketing systems. Hosted by Prof. Dr. Eleonore Soei-Winkels, #CreatingReorganized combines psychology, business strategy, technology, and real-world experimentation to help you turn your expertise into a business that attracts the right people. What will you learn from CreatingReorganized? You'll discover practical answers to questions such as: How can I use a video podcast to attract my ideal clients? How do I turn podcast listeners and viewers into paying customers? How can I market my small business without burning out? How can I create content consistently when I don't have much time? How can I use AI to make content creation and marketing more efficient? How do I build trust with potential customers before they buy? How can I repurpose one podcast episode into multiple pieces of social media content? How can I create a personal brand that stands out in an AI-driven world? How can I stop chasing clients and start attracting them? How can I build a marketing system that works even when I'm not constantly online? From video podcast marketing and storytelling to lead generation, sales, personal branding, AI tools, automation, social media, audience psychology, and sustainable business growth, each episode gives you ideas and strategies you can actually apply. Who is this podcast for? CreatingReorganized is especially for small-business owners, coaches, consultants, service providers, experts, solopreneurs, and founders who sell their knowledge, expertise, products, or services online. It's for you if you're thinking: “I know my stuff—but how do I get more people to notice?” “How can I turn my expertise into content that actually generates business?” “How do I grow without creating content 24/7?” “Can AI help me scale without making my marketing feel robotic?” “How can I build a business that supports the life I actually want?” Don't just create more content. Create a system. CreatingReorganized is a living laboratory where business strategy meets psychology and technology. You'll get behind-the-scenes insights into what works, what doesn't, and how to build a high-impact, low burnout marketing system around your unique expertise. 🎧 Listen to the full series to discover how to create content that gets attention, build trust with your audience, generate leads, convert viewers into customers, and grow your business according to your vision of life. Stop chasing clients. Start creating a business that attracts them. Join psychology professor, former IT strategy consultant, entrepreneur, coach, video podcast producer and mom Prof. Dr. Eleonore Soei-Winkels as she shares her proven blueprint for success. She's in the trenches with you, balancing a demanding day job and family life while building a thriving business through her own video podcast shows, #PostdocTransformation (https://postdoctransformation.ac-page.com/postdoctransformation)and #CreatingReorganized (https://postdoctransformation.ac-page.com/creatingreorganized). Each episode, we cut through the noise of content overload and AI anxiety to give you actionable strategies, psychological insights, and tech-savvy solutions for your business. You'll learn how to: Boost sales and build trust 24/7/365 by showcasing your unique expertise. Create content without burnout using smart, time-saving workflows and automation. Repurpose your video podcast into a sales and marketing machine for social media (LinkedIn, Pinterest, Instagram, TikTok, YouTube) and beyond. Navigate the AI landscape by leveraging tools and agents to amplify your human-centered message. Build an ultimate AI-resistant asset: your personal brand and unique point of view. You'll get an exclusive, behind-the-scenes look at the tools Eleonore uses herself and how to integrate them for a "set-and-forget" marketing system. Whether you're selling a service or a product, this show is your living lab for testing ideas, attracting your ideal clients, and creating a business that serves your life, not the other way around. Ready to stop chasing clients and start attracting them? Subscribe to CreatingReorganized now and let's get you on the path to high-impact, low-burnout success according to your vision of life. Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.activehosted.com/f/26 (https://postdoctransformation.activehosted.com/f/26) If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized (https://postdoctransformation.ac-page.com/creatingreorganized) If you like, what you see and listen to on my podcast channels and social media, these are the tools I use: They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links: For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw (https://www.podbean.com/esw) For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized (https://get.descript.com/creatingreorganized) For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z (https://typeform.cello.so/FxXD1YT3V9z) For earning with affilliate marketing links: https://try.partnerstack.com/creatingreorganized (https://try.partnerstack.com/creatingreorganized) For repurposing your video podcast for social media within one-click: Castmagic.io (http://castmagic.io/) https://get.castmagic.io/creatingreorganized (https://get.castmagic.io/creatingreorganized) For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized (https://try.activecampaign.com/creatingreorganized) For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ (https://s.mtrbio.com/DMOGXJ) If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28 (https://postdoctransformation.activehosted.com/f/28) Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore * video podcast for small business owners * how to start a business promotional podcast * marketing strategies for small business * sales funnel for entrepreneurs * AI tools for content creation * how to avoid burnout as a business owner * sustainable marketing for service-based business * personal branding for founders * lead generation for small businesses * video podcast for lead magnet * podcast marketing for online-only business * business growth strategies for entrepreneurs * leveraging AI for business marketing * how to build trust with a podcast * repurposing content for social media marketing * work-life balance for entrepreneurs * podcasting for beginners small business * video content creation for business * how to scale a business with a podcast * SEO for podcasts small business

Publisher

Prof. Dr. Eleonore Soei-Winkels, Industrial & Occupational Psychology, IT Strategy, Coach

Category

business · education

Language

en

Explicit

No

First episode

30 Jan 2025

Latest episode

5 Nov 2026

Latest episodes

390 episodes in the feed.

1. 

   5 Nov 2026

   Metricools vs SocialBee - Which social media scheduler is best for your business & podcast, CreatingReorganized, bonus, Prof. Dr. Eleonore Soei-Winkels

   How can your marketing keep working when your presence matters more elsewhere? I compare two scheduling tools through the lens of an evergreen podcast business and the life you want to lead. Have you ever wondered how your content can keep working while you step away from your device? In this bonus episode, I explain how I use Metricool in my CreatingReorganized workflow and explore SocialBee’s published approach to content categories and recurring posts. I discuss scheduling, analytics, AI connections and the time involved in switching tools. I have used Metricool; I have not tested SocialBee hands-on. This is a comparison informed by my experience and published product information. The practical question is which workflow supports your business, helps you reuse valuable content and leaves room for the people and activities that matter to you. Do you need the demo videos, full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/metricool-socialbee-social-media-scheduler Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links: For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ If you want to become an affiliate marketeer for many businesses of you choice (like I am), join Partnerstack: https://try.partnerstack.com/creatingreorganized If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28 About me: In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. I strategically capitalize on professional tools to scale my impact according to my vision of life. Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

2. 

   5 Nov 2026

   Stop creating your podcast without a business purpose, CreatingReorganized, ep. 0025, Prof. Dr. Eleonore Soei-Winkels

   What business job is your podcast actually supposed to perform? This CreatingReorganized episode introduces a six-factor podcast job description, explains why downloads are not the same as business outcomes, and applies the goal-setting theory from psychology to your podcast strategy. Have you ever wondered whether your podcast is working hard but doing the wrong job? I explain why more downloads, social clips, and AI-generated content are not business objectives in themselves. Before choosing the next tool, I suggest defining the job your podcast should perform: whom it serves, what they need, and what business outcome matters. I draw on goal-setting theory, my experience with IT strategy, and examples from my own business to distinguish a podcast's primary job from useful secondary activities. The goal is not to publish more for the sake of publishing. It is to build a podcast workflow that supports your business and the life you want to lead. Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/CR0025_podcast-business-purpose-job-description Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links: For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ If you want to become an affiliate marketeer for many businesses of you choice (like I am), join Partnerstack: https://try.partnerstack.com/creatingreorganized If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28 About me: In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. I strategically capitalize on professional tools to scale my impact according to my vision of life. Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! C

3. 

   4 Nov 2026

   What Is Pod Fade and Why Pointless Posting Kills Your Business Podcast Growth _ CreatingReorganized, ep 20, Prof. Dr. Eleonore Soei-Winkels

   🎙️ **Full episode + transcript + free resources:** Visibility without vanity - Building & controlling an evergreen multi-social media hub & spoke system, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels https://postdoctransformation.ac-page.com/creatingreorganized_show0020 --- 💡 In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers. As a former IT strategy consultant and current psychology professor, podcast host and producer of the PostdocTransformation show, she outlines her own experience balancing professional work with family life and how she uses technology to streamline her business tasks. With practical insights into qualifying leads, creating engaging content, and using tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. The episode emphasizes the importance of authenticity, consistency, storytelling, and strategic automation in building trust and boosting sales. --- 🎯 Track your CreatingReorganized journey — grab your free Student Side Hustle Tracker: https://postdoctransformation.ac-page.com/creatingreorganized_studenttracker 📓 Get your free CreatingReorganized Workbook — your best season starts here: https://postdoctransformation.ac-page.com/creatingreorganizedworkbook --- ❓ **Got video podcasting questions?** Submit them for live Q&A or future episodes — I answer them for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa --- 🎓 **Learn my CreatingReorganized strategy for FREE** — my full video podcasting workflow and affiliate tool recommendations: https://postdoctransformation.ac-page.com/creatingreorganized --- 🛠️ **Tools I use and recommend** — all offer a free trial. I earn a small commission if you become a customer: 🤝 Affiliate marketing for your business — join Partnerstack: https://try.partnerstack.com/creatingreorganized 🎧 Video podcast hosting, distribution & monetization — Podbean: https://www.podbean.com/esw ✂️ Video/audio recording, AI text-based editing & clipping — Descript: https://get.descript.com/creatingreorganized 📋 Fun & dynamic data collection at every business stage — Typeform: https://typeform.cello.so/FxXD1YT3V9z 📧 Email marketing, website building & CRM — ActiveCampaign: https://try.activecampaign.com/creatingreorganized 📅 Social media scheduling so you can live your vision of life — Metricool: https://s.mtrbio.com/DMOGXJ --- 🌟 **Work with me** — premium consulting & white-label video podcasting service: https://postdoctransformation.activehosted.com/f/28 --- 👩🏫 **About me:** In my day job as a psychology professor, I teach bachelor and master students how to reorganize processes in a goal-directed and future-proof way — exactly what I did as a former IT strategy consultant. For my career coaching business on the side, I can only dedicate a fraction of my time — because I prioritize care work for my little children. I face the same challenges as all small business owners. So I applied my experience and knowledge to create #PostdocTransformation to streamline my social media marketing and boost sales of my coaching, e-courses and affiliate products. I strategically capitalize on professional tools to scale my impact according to my vision of life. --- 🙏 **Thank you** for listening and sharing CreatingReorganized with your small business owner besties! ⭐ Leave us a 5-star rating and review, share it and tag me on social media — and you'll receive a **free 15-minute discovery call!** Cheers, Eleonore

Who has been a guest on CreatingReorganized

Names identified in recent episode analyses. Showing up to five guests.

• Prof Dr Eleonore Soei-Winkels
• Dr Eleonore Soei-Winkels
• Professor Dr Eleonore Soei Winkels
• Dr Eleonore Soei Winkels

Podcast Authority Score: 45 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

90

Social presence

0

YouTube

0

Engagement

0

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