We were made to create. All of us. Whether you'd call yourself a "creative" or not, we believe that creative lives somewhere inside of all of us.
Creative Belief is curated collection of conversations with creatives who believe creativity can change the world. Each episode we'll talk to a new creative and get to there their origin story, learn about their creative process, and dream with them about where they see the world of creativity going.
The goal? Inspire all of us to start, restart or keep creating beautiful things that make the world a better place.
Episode 022 | Embracing Creativity As A Mindset and Not An Output | Logan Hendrickson
What does it mean to find creativity in unexpected places? For Logan Hendrickson, it started with a drum kit in Wyoming, moved through rapping and poetry, and eventually landed in the world of product marketing. Now the founder of Logan PMM, Logan helps businesses create high-converting product pages while holding onto the deeper truth that creativity is a mindset, not just an output.
In this episode, Logan shares his journey from small-town roots to building his own consultancy, the lessons he has learned about saying “yes” to new opportunities, and why creating for yourself first matters more than metrics. Along the way, we dive into the culture of creativity in overlooked places, the role of empathy in marketing, and how slowing down might be the most powerful creative tool you have.
Whether you are building a business, wrestling with AI’s impact on creativity, or simply looking for inspiration to create something for yourself, Logan’s story is a reminder that you are more creative than you think and the act of creating is always worth it.
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Connect with Logan
LinkedIn: https://www.linkedin.com/in/logan-hendrickson/ (https://www.linkedin.com/in/logan-hendrickson/)
Website: https://loganpmm.com (https://loganpmm.com/)
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN (http://bit.ly/3DgSHAN)
🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP (https://bit.ly/4h9LeRP)
📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2 (https://bit.ly/4it8TO2)
8 Sept 2025
Episode 021 | Creating, Starting and Learning to Let Go | TJ Jones
What happens when entrepreneurship meets creativity? For TJ Jones, it looks like solving problems that matter, building ideas that stick, and learning how to let go so others can thrive. From launching a startup in college to leading at Neighbor Serve today, TJ’s story reminds us that the creative process isn’t just about making something beautiful—it’s about pursuing problems with intention, surrounding yourself with the right people, and having the courage to start before everything feels perfect.
In this episode, TJ shares his journey from small-town Illinois to building a career rooted in creativity, entrepreneurship, and community. We talk about learning through iteration, the challenge of delegation, and why the most meaningful creations often begin with a simple pursuit: make the world better than you found it.
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Connect with TJ
LinkedIn: https://www.linkedin.com/in/tyler-jones-tj-568909137/ (https://www.linkedin.com/in/tyler-jones-tj-568909137/)
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN (http://bit.ly/3DgSHAN)
🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP (https://bit.ly/4h9LeRP)
📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2 (https://bit.ly/4it8TO2)
25 Aug 2025
Episode 020 | Why Creating Is Worth the Cost | Daniel Herndon
Some people create because they want to. Others create because they have to. For Daniel Herndon, it’s always been the latter. From a kid running his own “neighborhood newspaper” to founding a brand agency, launching a restaurant, and writing satirical essays, Daniel’s story is one of relentless experimentation and the refusal to stop building.
In this episode, Daniel shares the lessons learned from two decades in the creative trenches: why feedback matters, why shipping before it’s perfect is often the best move, and how to build brands without all the agency bloat. He also unpacks the tension between creativity and sustainability, the value of making something even if it doesn’t last forever, and why the future of creative work depends on honesty in an AI-driven world.
This conversation is equal parts insight, humor, and inspiration, and a reminder that creating is never wasted. Even when it costs you something.
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Connect with Daniel
LinkedIn: https://www.linkedin.com/in/danielherndon/ (https://www.linkedin.com/in/danielherndon/)
Instagram: https://www.instagram.com/danielherndon/ (https://www.instagram.com/danielherndon/)
HRNDN Website: https://hrndn.com (https://hrndn.com/)
The Lorem Ipsum: https://danielkherndon.com (https://danielkherndon.com/)
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN (http://bit.ly/3DgSHAN)
🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP (https://bit.ly/4h9LeRP)
📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2 (https://bit.ly/4it8TO2)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Podcast Authority Score: 36 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
59
Social presence
0
YouTube
0
Engagement
32
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