Welcome to Creativity That Converts — the podcast for real estate agents ready to turn creativity into client connections. Hosted by Clint Ranse, each episode shares smart, actionable content strategies to help you grow your brand and your business. From video and social media to email and storytelling, you’ll get practical tips you can use right away. Whether you’re new or experienced, this is your go-to resource for content that stands out and gets results.
Episode 50: What Real Estate Agents Need to Know About Video in 2026
For Episode 50 of Creativity That Converts, we're taking you inside Clint Ranse's live presentation from Lee Woodward's Complete Salesperson Course in the Hunter Valley.
This special milestone episode explores why video has become such an important part of how real estate agents build relationships, create familiarity and position themselves before a potential client ever picks up the phone.
Clint shares why agents need to stop thinking about video as simply something to post on social media and start thinking about the job each piece of content is designed to do.
From personal branding and awareness to search, shareable content and building a library of useful videos, this presentation explores how agents can use video to make sure the right people find the right information at the right time.
In this episode, we cover:
• Why people can feel like they know you before they've ever met you
• How your personal story can change the starting point of a listing conversation
• Why every video should have a specific job
• The role of search, sendable content and social media in a video strategy
• Why social media builds awareness and personal branding
• How useful content can answer questions and build trust before a client is ready to act
• Why controlling what people find when they search for you matters
• The Minimum Visibility Plan and the role it plays in a long-term video strategy
• Why real estate agents need to think of themselves as media companies that sell homes
Recorded live at the Complete Salesperson Course, this episode keeps the energy, audience interaction and real-world feel of Clint's presentation.
Welcome to Episode 50.
Learn more about My Video Producer and explore our resources at:
myvideoproducer.com.au/links
19 Aug 2026
Episode 49: Why Real Estate Agent Video Needs Your Actual Experience
AI is making it easier than ever to create content. But is easier always better?
In this episode, Clint Ranse explores the growing problem of agents outsourcing their thinking to artificial intelligence, particularly when it comes to scripts and video content.
AI can research, generate ideas, structure information and help you get past the blank page. But it doesn't have your experience, your judgement, your client conversations or the lessons you've learned throughout your career.
Clint breaks down the difference between using AI to enhance your thinking and using it to replace your thinking. He also explains why so much AI-generated content is becoming perfectly fine, but completely forgettable.
You'll hear how to bring your own experience into AI-assisted content, why the final 30% of the process matters more than ever, and how real estate agents can use AI without losing the thing that makes their content worth watching in the first place.
In this episode:
AI vs actual intelligence
Why agents need to read and understand their AI-generated scripts
The problem with generic AI content
How your real-world experience makes content more valuable
Why the final 30% matters
How to teach AI your voice
The difference between AI-assisted and AI-generated content
How to use AI without losing what makes your content yours
Artificial intelligence should enhance your actual intelligence. It shouldn't replace it.
And next week, Creativity That Converts reaches Episode 50, alongside a major milestone of 10,000 downloads.
Follow the podcast so you don't miss it.
12 Aug 2026
How Real Estate Agents Promote Open Homes With Video
Most agents promote their open homes by sharing addresses and inspection times.
But buyers aren't searching for addresses—they're searching for the right home.
In this episode of Creativity That Converts, Clint Ranse explores a simple raw content strategy that helps buyers quickly identify which properties are worth inspecting. Instead of listing every open home, you'll learn how to match each property to the type of buyer it's best suited for, making your content more valuable, relevant, and memorable.
In this episode, you'll learn:
Why buyers need guidance, not just a list of open homes
A simple Friday content format that delivers immediate value
How to identify the ideal buyer for each property
Why positioning properties around buyer needs builds trust
How to create multiple pieces of content from one filming session
The best open home content doesn't just promote properties.
It helps buyers make better decisions.
If you'd like to confidently create this type of content using just your phone, check out our DIY Filming Course. Visit myvideoproducer.com.au/links to access the course and explore more free resources.
Thanks for listening, and we'll see you next week!
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
50,220
Score snapshot 15 Sept 2025
Podcast Authority Score: 27 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
23
Social presence
0
YouTube
76
Engagement
0
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