Creators from TrueFans
Claim This Podcastby Sam Sethi & Claire Waite Brown
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Podcast Overview
<p>Championing independent podcasters and their supporters, each episode features an interview with an indie podcaster to talk about their show and how they make it, and which Podcasting 2.0 features could be of use to them to improve discoverability, interactivity and monetisation for their podcast. Co-hosts Claire Waite Brown and Sam Sethi also discuss what's happening in the podcast world that might be of interest and use to independent podcast creators.</p>
Language
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Publishing Since
4/24/2025
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Recent Episodes
July 13, 2026
Turn Your Podcast Into a Book
<p>Are you pouring ‘work, time, and love’ into your podcast, only to feel frustrated that it lacks the same reverence and cachet as a published book?</p><p><br></p><p>While podcasters often struggle with limited economic models like sponsorships, they are sitting on a ‘tremendous body of work’ that is often difficult to access and organize.</p><p><br></p><p>Claire chats with Tina Dietz, the founder of Twin Flame Studios, about their revolutionary service, PodCraft, a specialized transformation process designed to take your podcast archives and develop them into world-class quality books.</p><p><br></p><p>In this episode, you’ll discover:</p><ul><li><strong>The Power of a Book: </strong>Why a book provides heightened authority and a new, accessible income stream that podcasts alone often don't reach.</li><li><strong>The ‘Gems of Gold’:</strong> How to move beyond messy transcripts to find the repeated themes and unique ‘voice print’ hidden in your content.</li><li><strong>The Tech-Human Hybrid:</strong> How PodCraft uses a comprehensive relational database to query your work without ‘hallucinating’ or risking your privacy, combining data architecture with expert developmental editing.</li><li><strong>Real-World Impact:</strong> The story of the Responder Resilience podcast, which used 200 episodes to create the first-ever mental health guide for first responders – a book now ordered in bulk by the New York Fire Department.</li><li><strong>Is Your Show Ready?</strong> Why you typically need a minimum of 50 episodes (with 100–150 being the ‘sweet spot’) to begin this journey.</li></ul><p><br></p><p>The PodCraft Process</p><p>Tina explains that this is not a ‘quick fix’ involving AI-cleaned transcripts. It is a deliberate, six-month strategic process that includes:</p><ul><li><strong>Book Visioning:</strong> A no-cost initial consultation to see if your goals align with a book project,.</li><li><strong>Data Structuring:</strong> Pulling your entire RSS feed into a private database to identify your authentic voice and core topics.</li><li><strong>The Book Brief:</strong> Creating a 20-page strategic document outlining the purpose and structure of your book.</li><li><strong>Ghostwriting and Editing:</strong> Working with a developmental editor to craft chapters based on your existing recordings.</li></ul><p><br></p><p>Your podcast is more than just audio; it's a durable body of work that can continue to serve your audience and your brand for years to come.</p><p><br></p><p>Find out more about <a href="https://twinflamesstudios.com/podcraft/?partnerid=r1792" rel="noopener noreferrer" target="_blank">PodCraft here</a> (please note this is an affiliate link)</p><p><br></p><p><a href="https://docs.google.com/forms/d/e/1FAIpQLScJt9AoD9uGYfjoGxARSa8DamF9moKDGcqEw2wOjZLbDWbk2Q/viewform?usp=header" rel="noopener noreferrer" target="_blank">Submit this form</a> to be featured on the TrueFans home page</p><p><br></p><p>Follow @TrueFans.fm on <a href="https://www.instagram.com/truefans.fm/" rel="noopener noreferrer" target="_blank">Instagram</a> and/or <a href="https://www.threads.com/@truefans.fm" rel="noopener noreferrer" target="_blank">Threads</a>.</p><p><br></p><p>You can <strong>support the show</strong> by streaming payments from your TrueFans wallet while you listen.</p><p>Leave a <strong>super comment</strong> via the speech bubble icon in the TrueFans app.</p><p><strong>Learn more about TrueFans</strong> features by listening to our sister show, Fanzone.</p><p><br></p><p><br></p><p>Find TrueFans in the App Store or Play Store, or <a href="https://truefans.fm/" rel="noopener noreferrer" target="_blank">here</a></p><p>Music: How It Is from <a href="https://ketsa.uk/shop/" rel="noopener noreferrer" target="_blank">Ketsa Music</a></p><p>Feedback: <a href="https://truefans.fm/feedback" rel="noopener noreferrer" target="_blank">TrueFans Support</a></p><p>Read: <a href="https://truefans.fm/creators-from-truefans?tab=blog" rel="noopener noreferrer" target="_blank">Creators Blog</a></p><p>Recommendations: <a href="https://truefans.fm/creators-from-truefans?tab=recommendations" rel="noopener noreferrer" target="_blank">Creators Podroll</a></p>
June 29, 2026
Collective Action and Financial Rewards
<p>Ready to ditch the ‘perfect’ strategy? Dive into the messy world of indie podcasting where nuance, equity, and authenticity lead the way to building a powerful community and monetizing your fandom on your own terms</p><p><br></p><p>Becky Mollenkamp is an independent podcaster and founder of the Feminist Podcasters Collective. In this episode she shares her journey of co-hosting Messy Liberation, a show that prioritizes nuance and equity over perfection, proving that you don't need a ‘strategic game plan’ to build a powerful community.</p><p><br></p><p>We work out why Becky’s transcripts aren’t showing in the apps, and consider the expanding revenue opportunities on offer with TrueFans.</p><p><br></p><p>We discuss:</p><ul><li><strong>Embracing the Mess:</strong> Becky explains the philosophy behind Messy Liberation and how to strive for a better world while acknowledging the flawed systems we live in.</li><li><strong>The Power of the Collective:</strong> Discover how the Feminist Podcasters Collective grew to 50 independent shows by rejecting traditional network metrics in favour of equitable, sliding-scale support.</li><li><strong>Monetization for Indie Creators:</strong> Sam introduces eight ways podcasters can earn on TrueFans, including selling event tickets and merch and offering premium encrypted episodes as well as inviting their fans to stream micropayments, leave super comments, and pay for monthly subscriptions.</li><li><strong>Seamless Cross-Promotion:</strong> Sam explains the TrueFans ‘Promo’ feature, where creators can request to be featured in the high-visibility ‘second slot’ of another show's episode list by sending a custom offer – allowing for easy community discovery without needing to modify your audio files.</li><li><strong>AI Labelling:</strong> A look at YouTube’s new auto-labelling for AI content and what it means for the future of podcast tagging and transparency.</li></ul><p><br></p><p>Listen to <a href="https://truefans.fm/messy-liberation-feminist-conversations-about-politics-and-pop-culture" rel="noopener noreferrer" target="_blank">Messy Liberation here</a></p><p>Find out about the <a href="https://feministpodcasterscollective.com/" rel="noopener noreferrer" target="_blank">Feminist Podcasters Collective here</a></p><p><br></p><p><a href="https://docs.google.com/spreadsheets/d/1QIfwbuTiUuze49fpJdIohk2rU9KWkpZEMrSiQYIIUBs/edit?usp=drive_link" rel="noopener noreferrer" target="_blank">Submit this form</a> to be featured on the TrueFans home page</p><p><br></p><p>Follow @TrueFans.fm on <a href="https://www.instagram.com/truefans.fm/" rel="noopener noreferrer" target="_blank">Instagram</a> and/or <a href="https://www.threads.com/@truefans.fm" rel="noopener noreferrer" target="_blank">Threads</a>.</p><p><br></p><p>You can <strong>support the show</strong> by streaming payments from your TrueFans wallet while you listen.</p><p>Leave a <strong>super comment</strong> via the speech bubble icon in the TrueFans app.</p><p><strong>Learn more about TrueFans</strong> features by listening to our sister show, Fanzone.</p><p><br></p><p><br></p><p>Find TrueFans in the App Store or Play Store, or <a href="https://truefans.fm/" rel="noopener noreferrer" target="_blank">here</a></p><p>Music: How It Is from <a href="https://ketsa.uk/shop/" rel="noopener noreferrer" target="_blank">Ketsa Music</a></p><p>Feedback: <a href="https://truefans.fm/feedback" rel="noopener noreferrer" target="_blank">TrueFans Support</a></p><p>Read: <a href="https://truefans.fm/creators-from-truefans?tab=blog" rel="noopener noreferrer" target="_blank">Creators Blog</a></p><p>Recommendations: <a href="https://truefans.fm/creators-from-truefans?tab=recommendations" rel="noopener noreferrer" target="_blank">Creators Podroll</a></p>
June 15, 2026
Collective Clout for Creators
<p>Celebrating the bedrock of podcasting.</p><p>Claire chats with Liam Heffernan, the founder of the Mercury Network and the creator of Independent Podcasters Day. They discuss the challenges faced by independent creators who must juggle roles as marketers, accountants, and publicists, and how publisher networks can help level the playing field by providing enterprise-level tools and sales representation.</p><p>Liam also introduces Independent Podcasters day, a new initiative to celebrate the hard-working 'grafters' of the podcasting world.</p><p>Sam and Claire explore the Podcasting 2.0 Publisher Tag and how this feature allows creators to aggregate their shows into a single discoverable feed on TrueFans, fostering collective discoverability.</p><p>We also discuss the future of hyperlocal advertising and how a shift from 'downloads' to 'verified plays' could unlock new revenue streams for indie shows with smaller, highly engaged audiences.</p><p><br></p><p><strong>Independent Podcasters Day</strong></p><p>Pledge your allegiance to <a href="https://www.independentpodcastersday.com/" rel="noopener noreferrer" target="_blank">Independent Podcasters Day</a></p><p><br></p><p>Follow @TrueFans.fm on <a href="https://www.instagram.com/truefans.fm/" rel="noopener noreferrer" target="_blank">Instagram</a> and/or <a href="https://www.threads.com/@truefans.fm" rel="noopener noreferrer" target="_blank">Threads</a>.</p><p><br></p><p>You can <strong>support the show</strong> by streaming payments from your TrueFans wallet while you listen.</p><p>Leave a <strong>super comment</strong> via the speech bubble icon in the TrueFans app.</p><p><strong>Learn more about TrueFans</strong> features by listening to our sister show, Fanzone.</p><p><br></p><p><br></p><p>Find TrueFans in the App Store or Play Store, or <a href="https://truefans.fm/" rel="noopener noreferrer" target="_blank">here</a></p><p>Music: How It Is from <a href="https://ketsa.uk/shop/" rel="noopener noreferrer" target="_blank">Ketsa Music</a></p><p>Feedback: <a href="https://truefans.fm/feedback" rel="noopener noreferrer" target="_blank">TrueFans Support</a></p><p>Read: <a href="https://truefans.fm/creators-from-truefans?tab=blog" rel="noopener noreferrer" target="_blank">Creators Blog</a></p><p>Recommendations: <a href="https://truefans.fm/creators-from-truefans?tab=recommendations" rel="noopener noreferrer" target="_blank">Creators Podroll</a></p>
27 total episodes available with 1 transcripts
Recent guests on Creators from TrueFans
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Tricia Duffy
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Clayton M Coke
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Fariba Nawa
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Joana PR Neves
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Frequently asked questions
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- What is Creators from TrueFans?
<p>Championing independent podcasters and their supporters, each episode features an interview with an indie podcaster to talk about their show and how they make it, and which Podcasting 2.0 features could be of use to them to improve discoverability, interactivity and monetisation for their podcast. Co-hosts Claire Waite Brown and Sam Sethi also discuss what's happening in the podcast world that might be of interest and use to independent podcast creators.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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