- 19
- Episodes
- 2023
- First episode
About Creators in Session
NEW from Easol, a masterclasses for pro experience creators. Creating experiences is the best job in the world. It is also one of the hardest. ‘Creators In Session’ is Easol’s masterclass series designed to support and inspire you on the journey to growing your experience business. Join Easol Co-Founder and Chief Creative Officer Lisa Simpson for talks, workshops and ideas featuring the world’s leading innovators from finance, technology, mindfulness, marketing, coaching, design, art, music and more. See you in session!
- Publisher
- EASOL
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 18 Sept 2023
- Latest episode
- 6 Feb 2025
Latest episodes
19 episodes in the feed.
6 Feb 2025
Building Resilience with The Tempest Two
This week we’re bringing you a very special masterclass from a recent live edition of the podcast that we held right here at our very own Easol House in Hackney, London. In 2016, adventurers James Whittle and Tom Caulfield, known as the Tempest Two, decided to row across the Atlantic—a 3,000-mile journey with no support crew, no prior rowing experience, and no real understanding of what they were getting themselves into.It took them 54 days and saw them face challenges that ranged from circling sharks to a Category 2 Hurricane. One life-changing adventure is probably enough for most people, but in the following years the Tempest Two have gone on to ride from London to the Sahara on motorbikes, scale El Capitan in Yosemite Valley, and complete a triathlon in the wilderness of Patagonia. But what makes James and Tom different from many other explorers and adventurers is that, as they put it they have, 'no right to be doing this’. They’re just two regular guys who simply throw themselves into challenges to help them realise their true potential. The other thing that makes them stand apart is how they’ve now translated these learnings from their experiences into actionable insights for businesses like Google, Nike and Airbnb to help build and instil a culture of growth and resilience for teams. In this episode, the guys tell the incredible stories behind their adventures and explain the unique skills and mindset they have adopted for success.
19 Dec 2024
Add Everything: Unlocking new revenue streams with Rise, FRAME Artists and Luna Entertainment Group
Ben Simpson, Easol Co-Founder and CEO, moderates a live panel discussion with Jamie Thomson of Rise, Dawn Farrow of Luna Entertainment Group, and Myradh Cormican of FRAME Artists, revealing how to unlock new revenue streams and deepen customer loyalty through experience expansion.
5 Dec 2024
TSHA: Building your world as an artist
TSHA joins NIKS to share her journey as a world-building artist, exploring challenges and opportunities for growth beyond music in the Ibiza community.
21 Nov 2024
Milkshake and Maricas: Curating Queer Spaces
NIKS, founder of Black Artist Database, joins Marieke Samallo of Amsterdam Milkshake Festival and Eloisa Blitzer of Maricas to share insights on creating and nurturing safe spaces for queer communities.
24 Oct 2024
The Dots: Pip Jamieson on growing & nurturing vibrant communities
In this episode of Creators In Session, we sit down with Pip Jamieson, the dynamic Founder and CEO of The Dots, for an inspiring masterclass on growing and nurturing vibrant communities. We first discovered The Dots as a hub for creative talent and were immediately drawn to its open, friendly and curated community—a refreshing alternative to traditional jobs platforms. Today, The Dots has evolved into a thriving network of the world’s most talented creatives, and under Pip’s leadership, it continues to drive change in the creative industry. In this insightful session, Pip shares how she and her team have built a groundbreaking B2B SaaS tool that is already being utilized by global brands like Soho House, Dazed, and Apple—before its officially been launched! She delves into the importance of growing and nurturing vibrant communities, why owning your community data is critical for global brand success, and offers actionable advice on how creatives can harness the power of AI. Tune in to learn from a true advocate for creativity, diversity, and innovation.
10 Oct 2024
Friends With Benefits: Greg Bresnitz on festivals in the web3 era
How do you translate the philosophy of an experimental online community into consistently awesome experiences all around the world? Online collective Friends With Benefits has been redefining what community means in the Web3 era since its inception in 2020. While their base is online, they’ve made their mark in the in-person experience space, hosting more than 225 events around the world ranging from intimate parties to three successful editions of FWB Fest in California. FWB describes that flagship event as “part festival, part conference,100% secret third thing”. Part of that success involves developing their governing “Pattern Language”, which allows FWB members to put on cohesive events globally. For the latest Creators In Session masterclass, FWB CEO Greg Bresnitz talks to Easol's Co-Founder Lisa Simpson about the unique challenges and opportunities FWB faces, their mindful events philosophy, and what the future holds for creators, both on- and offline.
26 Sept 2024
Superfly: Lauren Guss on leading experiential for the world's biggest brands
The first port of call for the world’s biggest brands, Superfly has been pushing boundaries forward in the worlds of immersive and experiential since the early 2000s, originally creating the iconic Bonnaroo Festival and recently delivering landmark events for Netflix, Lizzo and The New York Times. We sit down with Executive Vice President Lauren Guss, to explore where experiential is headed next, the secret to building great partnerships, and how she conducts countless stakeholders and demands at once to orchestrate truly extraordinary experiences.
10 Sept 2024
Disguise: The Future Of Live Visuals
Creators In Session returns for Season 2, and we're diving into the future of live visuals with Peter Kirkup, Solutions and Innovations Director at Disguise. For over two decades, Disguise's software has led the way in powering unforgettable live experiences for artists like Adele, Massive Attack, Beyonce and Ed Sheeran, and events like Glastonbury and Coachella. In this episode, Peter shares insights on creating those “spine-tingling moments” —and how they can drive your business's success. Included in this episode: How Disguise’s technology integrates real-world environments with cutting-edge visuals Key insights for experience creators to harness new technologies like AI and XR What the future holds for immersive experiences Listen in and discover how to take your experience design to the next level.
9 May 2024
Afro Nation, Wanderlust, Disco Donnie & Envision: 10 killer insights from the world’s best experience creators
This week on Creators In Session, we’re reflecting on the highlights from the series so far. We just released our tenth masterclass, and we thought now would be the perfect time to reflect on some of the amazing insights we’ve learnt from our guests. We set out to build a series of masterclasses for you, our global community of experience creators, to deliver inspiration, actionable insights to help tackle the challenges we face every day. So far we’ve connected with experience creators and experts from around the world. Our journey has taken us from LA to London, Puerto Rico and back via Amsterdam, going deep on everything from storytelling for growth, to ground breaking sustainability practices for your experiences. Included in this masterclass: The keys to building a winning-team that can support you in every situation How to curate an experience that grows and nurtures your community The secrets to predictable and repeatable sales year-round What every creator can do to ignite their creativity
25 Apr 2024
Nike, Adidas, Versace: Trippin and All Corners’ Sam Blenkinsopp and Natalia Cristina on building authentic brand partnerships
In 2024, brand partnerships are everywhere - you’ll see them in your favourite films, on your social media feeds and of course at our experiences. In a constantly changing economic environment, brand partnership revenue has even now become the primary source of income for some experience creators. This support however, doesn’t come easily - and what brands request in return, can often in fact leave experience creators feeling shortchanged. Today’s guests, Sam Blenkinsopp and Natalia Christina - Co-Founder of Trippin and Managing Director of their creative agency All Corners, break out their playbook for building authentic brand partnerships with our Co-Founder Lisa Simpson. Trippin has grown from a Facebook group for travel recommendations started by Sam and his Co-Founders Kesang and Yasmin, into a global content-platform powered by a diverse community of cultural pioneers and taste-makers sharing their local recommendations. Brand attention soon naturally flowed, and the platform went on to collaborate with the likes of Nike, Adidas, Versace, Tate Modern and the V&A, eventually leading them to set up their own creative agency, All Corners. Included in this masterclass: How to select the right brand partner for your experience Assessing what value you hold in this space as a creator Why brands are attracted to experiences with history and legacy The key to a successful creative partnership Who are Easol? Easol is the first of its kind all-in-one ‘experience commerce’ platform built to support experience businesses globally, across all sectors including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run your business on your terms.
11 Apr 2024
Tactics: Dulcie Horn on storytelling for growth
This tactics session focuses on unlocking the power of storytelling in your content strategy. A follow up from our episode with Rise Festival on marketing your experience 365 days a year, here we go deeper on how you can use social-first storytelling as a tool to nurture your community, build trust around your brand and grow your business. Our guest, Dulcie Horn has spent the last 10 plus years mastering this skill and is now working to super-charge the content strategies for world-leading experiences such as Glastonbury, Boomtown and Southport Weekender with her own content agency Chuffed Digital. As Dulcie says to her clients, “If you bring people together in real life, we can help you keep that party going in the digital space, 365 days a year.” Included in this masterclass: How to define your content pillars and build them into your sales funnel What you can do you to uplift your community through your storytelling Why chasing likes doesn’t add value The keys to putting together an elite team for content capture at your experience Easol is the first of its kind all-in-one ‘experience commerce’ platform built to support experience businesses globally, across all sectors including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run your business on your terms. Follow Easol on Instagram Follow Dulcie on Instagram Follow Chuffed Digital on Instagram
28 Mar 2024
Primavera, Untitled Group, AVA Festival, Nyege Nyege, Colour Factory: The art of event curation [ LIVE Episode ]
This masterclass, recorded live earlier this year at The British Library as part of the AVA London conference, is all about the art of event curation. Experience creators have an almost endless range of choices they can make to influence these reactions, whether that be through the talent they book or the way they design the stage, how they cultivate and protect their community, down to how security is trained and briefed to manage the crowd. With ‘exceptional’ experiences these choices are meticulously curated and intentional. Easol’s Co-Founder Lisa Simpson hosted a group of five leading festival and music industry creators, to explore what it takes to curate truly exceptional experiences. Together, they covered a lot of ground - from how to take risks with your musical programming, through to the role of visual arts at your experience, marketing to Gen Z, and much more. On this masterclass we’re joined by; Filippo Palermo, Co-Founder at Australia’s Untitled Group, which produces some of the Southern Hemisphere’s most exciting festivals and events brands, from Beyond The Valley to Pitch Music & Arts Derek Debru, Co-Founder at Uganda’s Nyege Nyege Festival, a platform for East Africa’s electronic music community Pau Cristoful, International Booking Agent at Primavera Sound, NITSA and Mutek in Barcelona, and one of the most passionate music-lovers you could ever hope to meet Nathanael Williams, Co-Owner of London venues Colour Factory, Moko and Jumbi, three spaces that exist to serve their vibrant local communities each in different ways Sarah McBriar, the founder of AVA Festival, an event that has been a rite of passage for a generation of festival goers in Northern Ireland over the last decade
15 Mar 2024
Disco Donnie: 30 years in EDM - Fireside Stories
In this masterclass, our Co-Founder Lisa Simpson spoke with a legend of the EDM scene , James Estopinal, better known as Disco Donnie. His events company of the same name is an EDM institution worldwide, responsible for selling millions of tickets across tens of thousands of experiences, including major festivals like Ubbi Dubbi and Texas Eclipse. Donnie has played a pivotal role in the spread of electronic music culture in North America, taking it from its rough and ready rave era of the 90’s to the multi-billion dollar industry it is today. There have been ups and some clear downs along the way, but throughout his incredible career Donnie has always kept his passion and empathy at the forefront of everything he does. A natural storyteller, this session was a blast to record. Included in this masterclass: Early days promoting raves in New Orleans Scaling Electric Daisy Carnival into a global EDM phenomenon Regaining his independence as a promoter and buying his business back Building out distinct brands for his many different festivals and club shows Easol is the first of its kind all-in-one ‘experience commerce’ platform built to support experience businesses globally, across all sectors including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run your business on your terms.Follow Easol on Instagram Follow Disco Donnie on Instagram
23 Feb 2024
Wanderlust, Netflix, Bonnaroo: Heather Story on executing world-class experiences
In this masterclass, we spoke with experience creator’, Heather Story. From her early career days managing amphitheatres through to key roles behind the scenes at iconic American festival Bonnaroo and wellness pioneers Wanderlust, Heather is an expert in the careful balance of art and science that is event production. Now managing the high-tech operation behind Netflix’s live Squid Game experience in Los Angeles, Heather’s career is a lesson in what it means to consistently pursue excellence. A leader and inspiration to her friends and peers, it was a pleasure to hear her philosophy and playbook for creating and executing world-class experiences. Included in this masterclass: The key considerations behind producing a high-quality experiences and events How to build and manage a killer production team What you can do to find hidden revenue streams in your experience The importance of play in high-stress situations Easol is the first of its kind all-in-one ‘experience commerce’ platform built to support experience businesses globally, across all sectors including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run your business on your terms. Follow Easol on Instagram
8 Feb 2024
Tactics: Rise on marketing your festival 365 days a year
Our first ever ‘Tactics’ episode comes courtesy of Jamie Thomson and Lizzi Pepper, Festival Director and Head Of Operations at Rise Festival. The music and snowsports festival started in 2014 by Easol’s Co-Founders Ben and Lisa Simpson with their partner Will Habergham, attracts thousands to the French resort of Les Deux Alpes every December. Marketing the event comes laden with challenges, from the time of year it takes place through to the hurdle of convincing many first time-skiers to book a ski holiday, but the resourceful team at Rise have converted these difficulties into an asset. Here they share their tactics for bucking seasonality, and marketing your festival 365 days a year. Included in this masterclass: How Rise Festival hacked their sales cycle How you can plan to capture killer content at your event Why using marketing personas isn’t always the best strategy How you can turn your fans into your biggest asset Easol is the first of its kind all-in-one ‘experience commerce’ platform built to support experience businesses globally, across all sectors including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run your business on your terms. Follow Easol on Instagram Follow Rise on Instagram
25 Jan 2024
Envision: Josh Wendel on how to build a truly sustainable festival
In this masterclass, recorded during Amsterdam Dance Event, our Co-Founder Lisa Simpson spoke with Envision Co-Founder and CEO Josh Wendel. Envision, which takes place “where the jungle meets the sea” in the tropical paradise of Costa Rica, is a 7 day immersive-experience that thrives on the cutting-edge of festival production, curation, design and at the heart of it all - sustainability. For Creators In Session he spoke on the unique challenges his festival faces, what he hopes his attendees take away from their experience at Envision, and why there is truly no competition for creating sustainable solutions. Included in this masterclass: Josh’s amazing journey to starting Envision The challenges of putting on an event in the Costa Rican jungle How Envision go above and beyond to achieve its sustainability goals What all festivals can do to integrate sustainability into their events Who are Easol? Easol is the first of its kind all-in-one ‘experience commerce’ platform built to support experience businesses globally, across all sectors including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run your business on your terms. Follow Easol on Instagram Follow Envision on Instagram
7 Dec 2023
Rapper, Author, Creative Director: Wretch 32 on unlocking your creativity [ LIVE Video ]
In this masterclass, our Co-Founder and Chief Creative Officer Lisa Simpson sat down with Wretch 32 - the Rapper, Singer, Songwriter, Author and Creative Director of 0207 Def Jam Records. Starting out as part of group The Movement alongside Grime royalty like Ghetts and Scorcher, Wretch’s unique lyrical ability and dedication to his craft has helped him achieve legendary status among rap fans all over the world. For Creators In Session he spoke on the balancing act between creativity and commercial success that many festival organisers need to navigate. Included in this masterclass: How to overcome creative blocks Tips for communicating your ideas and vision Marketing to different audience segments How to respond to seasonality and shifts in demand
16 Nov 2023
Hospitality: Josh Robinson on how to scale a global events business [LIVE episode]
In this masterclass, recorded live at Amsterdam Dance Event, we spoke with Josh Robinson - Co-Owner of Hospitality, an iconic drum and bass institution now with shows around the world across four continents. Included in this masterclass: Hospitality’s journey from a record label to now producing over 75 shows a year globally The key factors to consider when working with partners for your events How to build a brand concept that can be scaled with ease across multiple countries What to do when events go really wrong - funny stories on the ground! Who are Easol? Easol is the first of its kind all-in-one ‘experience commerce’ platform built to support experience businesses globally, across all sectors including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run your business on your terms. Follow Easol on Instagram Follow Hospitality on Instagram
18 Sept 2023
Afro Nation: Obi Asika on how to stand out in a crowded festival market [LIVE episode]
Welcome to the first episode of Creators in Session: a masterclass series by Easol. The festival industry is growing and changing at a rapid rate. In this episode Easol Co-Founder and Chief Creative Officer, Lisa Simpson, interviews Obi Asika, Artist Agent to artists like Chase and Status, Marshmello and Wiz Kid and Co Founder of the world’s largest Afrobeats festival, Afro Nation. The series kicks off with lessons in how to stand out from the crowd in a busy festival market, as Obi shares his story on building one of the world's fastest growing festival brands. Included in this masterclass: Obi’s journey from Drum and Bass Promoter and Artist Agent to Afrobeats festival founder From idea to reality: the origin story of Afro Nation through to experiencing hyper-growth today The driving factors behind the brand’s success and popularity The importance of representing and celebrating your brand’s community Who are Easol? Easol is the first of its kind all-in-one ‘experience commerce’ platform built to support experience businesses globally, across all sectors including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run your business on your terms. Follow Easol on Instagram Follow Afro Nation on Instagram
Who has been a guest on Creators in Session
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- Jamie Thomson
- Dawn Farrow
- Myradh Cormican
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