Creators Uncut is the podcast that goes behind the scenes of YouTube’s biggest and most unique channels to uncover the stories, strategies, and challenges that creators face while building their brands. Hosted by Spencer Sheffield, this show pulls back the curtain on the business side of YouTube, from landing sponsorship deals to growing an audience and navigating the highs and lows of the creator landscape.
What 17 Years in YouTube Taught Him About Growing Channels
With 17 years of experience in the YouTube industry, Josh Mattingly has seen the platform evolve from its early days to what it is today. After working with a variety of companies and creators throughout his career, he now runs Upright Media, helping creators improve and grow their YouTube channels.In this episode of Creators Uncut, we sit down with Josh to talk about his journey through the YouTube industry, some of his most interesting experiences working with big creators, and what he would do if he had to start a channel from scratch today.We also discuss the biggest opportunities creators have right now, the simplest things they can do to make a meaningful impact on their channels, and a career mistake that taught Josh an important lesson.
4 Sept 2026
Should Your Business Start a YouTube Channel?
Thomas Visgintas has spent the past six years building and growing YouTube channels, starting with small dating channels before working with some of the biggest names in the online creator space. Today, he takes the strategies he's learned from working with major influencers and applies them to businesses looking to use YouTube to generate leads and grow their online presence.In this episode, Thomas breaks down the biggest differences between a creator YouTube channel and a business YouTube channel, how businesses can create content that educates while still being entertaining, and why understanding your target customer is one of the most important steps when starting a channel.We also dive into why businesses should start their YouTube channel now, how to choose the right person to be the face of a company, why getting the right viewers matters more than simply getting more views, and how YouTube content can turn cold prospects into warm leads that are easier to sell to.Thomas also shares how businesses can track whether their YouTube videos are actually generating customers, where to place tracking links, and the biggest mistake he sees businesses make when creating content: failing to properly research topics, titles, and thumbnails.If you're a business owner considering starting a YouTube channel—or you already have one and want to turn it into a tool for generating leads and growing your business—this episode is packed with practical strategies you can put to work.👍 If you enjoyed this episode, be sure to Like, Subscribe, and leave a comment letting us know your biggest takeaway!Chapters:00:00 Intro00:31 Meet Thomas Visgintas00:52 Growing YouTube Channels05:09 Creator Channels vs. Business Channels07:12 Can Businesses Be Entertaining?08:22 Building a Business YouTube Channel09:02 Finding the Right Face for Your Brand11:22 When Should a Business Start YouTube?13:18 Finding Your Target Audience15:42 YouTube vs. Paid Advertising18:10 Using YouTube to Warm Up Leads21:24 How to Track YouTube Leads23:14 Setting Up Attribution Tracking24:05 Where YouTube Leads Actually Convert25:12 The Biggest YouTube Mistake Businesses Make26:20 How to Research Winning Topics27:39 How to Connect With Thomas28:00 OutroNeed help growing your YouTube channel? We'd love to edit your videos! Email us at info@creatorluxe.com
21 Aug 2026
Why More People Over 40 Should Start a YouTube Channel
What if being over 40 is actually a great reason to start a YouTube channel?In this episode of Creators Uncut, we sit down with Ty Myers, a YouTuber and business owner who helps people in their 40s, 50s, and beyond start and grow their own YouTube channels.Ty shares his story of leaving a career in sales to become a YouTuber, what skills from sales transferred into content creation, and why you don't necessarily have to quit your job to start building something on YouTube.We also talk about the advantages and challenges of starting YouTube later in life, why YouTube isn't too saturated, how creativity can help you find your own audience, staying motivated when your videos aren't getting many views, and the 80/20 rule that applies to his own channel.Ty also shares why finding a community can be helpful, why you don't necessarily need expensive coaching or a paid group, and the biggest mistake he made as a creator: getting distracted by shiny objects.If you've ever thought about starting a YouTube channel but felt like you're too old, too late, or the platform is already too saturated, this episode is for you.
Who has been a guest on Creators Uncut
Names identified in recent episode analyses. Showing up to five guests.
Jonathon Aslay
Mel Stubbs
Paul Gowder
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
999
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
3 ratings
Podcast Authority Score: 51 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
59
Social presence
90
YouTube
66
Engagement
0
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