About Crypto Marketing with Ty Smith | A Coinbound Podcast
Digital marketing in the age of crypto, Web3, and blockchain. Hosted by the fastest-growing Web3 marketing agency, Coinbound. Learn top crypto marketing tips and tools daily in this very binge-able podcast.
Follow Ty Smith on Twitter: https://twitter.com/tysmithhq
The Ultimate AEO Guide for Crypto Companies in 2026 | Ep 84
The SEO game has changed and most crypto companies haven't caught up.In this episode, Coinbound founder Ty Smith breaks down Answer Engine Optimization (AEO): what it is, why it matters more than traditional SEO right now, and exactly what crypto and Web3 brands should be doing differently to stay visible in an AI-first search world.
Over two-thirds of Google searches now end without a single click. ChatGPT serves 800 million users weekly. Perplexity, Google AI Overviews, and Copilot are where decisions are being made — and if your brand isn't being cited in those answers, you're invisible.In this episode:- What AEO actually is and how it differs from SEO- Why the shift from links to mentions is the biggest change in search in a decade- Why crypto companies face a unique trust challenge with AI models- The exact platforms AI pulls from (and how to build presence on them)- How to structure content so AI systems can extract and cite it- How to measure AEO when Google Analytics can't help you- Why the window to get ahead of competitors is open right now (but won't be forever)Whether you're running marketing for a DeFi protocol, a crypto exchange, a Web3 tool, or an NFT project, this episode will change how you think about search visibility in 2025 and beyond.- - - - - LINKS - - - - -
Work with Coinbound: https://coinbound.io
Follow Ty on X: https://x.com/TySmithHQ
Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6
9 Mar 2026TRANSCRIPT
What I Wish I Knew Before Starting a Crypto Agency | Ep. 83
After running a crypto marketing agency for 7 years, I've learned things the hard way that most agency owners won't tell you - because they don't make for a clean success story.
In this video, I'm breaking down the 5 biggest lessons I wish someone had told me before I started:
Why being the marketing expert isn't always enough in crypto
Why retainers aren't as stable as they sound (and how to plan for it)
The real reason your best clients will never come from cold outreach
Why systemizing everything is the wrong move in this space
How fast your reputation travels in a very small world
If you're building a crypto agency, working in Web3 marketing, or thinking about starting a professional services business in this space — this one's for you.
⏱ CHAPTERS0:00 — Intro0:12 — Lesson 1: Being the Expert (But Not Always)0:26 — Lesson 2: Why Retainers Aren't as Stable as You Think0:50 — Lesson 3: Where Your Best Clients Actually Come From1:18 — Lesson 4: Why Systemizing Everything Is the Wrong Move1:49 — Lesson 5: Your Reputation Travels Fast in a Small World2:08 — Final Thoughts2:29 — Outro
10 Apr 2025TRANSCRIPT
Most Overlooked Web3 Marketing Tactics (Costing You Growth) | Ep. 82
In this episode of the Coinbound Podcast, we’re uncovering the most overlooked Web3 marketing tactics that could be holding your project back. Whether you're building an NFT collection, a DeFi protocol, or a Layer 1 blockchain, these are the gaps we see over and over again — and they’re costing brands growth, engagement, and long-term success.
We’ll break down:
How to actually use SEO and content to drive organic growth
The untapped power of email marketing in Web3
Why most communities feel dead (and how to fix it)
How to use data and analytics, even in a decentralized world
The right way to work with influencers
Why localization is the next big unlock for crypto marketing
If you want to build a smarter, more sustainable Web3 marketing strategy, this episode is packed with actionable advice that will set you apart from the noise.
Inside a recent episode
What I Wish I Knew Before Starting a Crypto Agency | Ep. 83
Published 9 Mar 2026 · Transcript excerpt
[…] And it's a lot easier to have than done. Number two, retainers sound very stable in bull markets. When bear markets roll around, the marketing is the first thing to get cut. So we've seen pipelines every single time a bear market comes around, go from absolutely packed to just kind of drip drop near empty. […]
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