Cult Products

About Cult Products

Dive into the essentials of start-up success with Cult Products, hosted by Yaya's co-founders, Adam Yaya-Durrant and Phill Keaney-Bolland. This podcast delivers sharp insights on creating revolutionary products, radical branding, and attracting a loyal following of early adopters. Whether you're starting out or scaling up, each episode is packed with actionable advice and stories from those who've built successful businesses. Join Adam and Phill as they help you transform bold ideas into start-up success.

Publisher

Yaya

Category

business · business · news

Language

en

Explicit

No

First episode

1 Jul 2024

Latest episode

7 Jul 2026

Latest episodes

34 episodes in the feed.

1. 

   7 Jul 2026

   Building Action1: Mike Walters on Patch Management, AI Vibe Coding, and the Power of Focus

   Mike Walters talks about patch management, endpoint security vulnerabilities, automation, SaaS growth strategy, and AI vibe coding. He discusses his journey from Netwrix to Action1 and explains why unsexy categories like patch management are ripe for reinvention and how AI is changing the value of code IP.

2. 

   23 Jun 2026

   AI is Your New Salesperson: Deepak Gupta on Going From SEO to GEO

   Cybersecurity GEO expert Deepak Gupta explains how AEO and Generative Engine Optimization are replacing traditional search. Learn why context and niche use cases are the only way to get recommended by ChatGPT, Copilot, and Perplexity in a world where links no longer matter.

3. 

   9 Jun 2026

   The Logic of Deny by Default: Building the Ultimate Security Guardrail

   Rob Allen, CPO of ThreatLocker, discusses ransomware prevention, zero trust security, and why deny-by-default application control is essential for business protection. In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland sits down with Rob to explore the shift from reactive cleanup to proactive prevention. They discuss the reality of AI in security, the importance of hyper-responsive support, and how to maintain startup speed while scaling to over 700 employees.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

4.9 / 5

7 ratings

Contact Cult Products

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.