Cultivating Executive Presence
Claim This Podcastby Justin M. Nassiri
Podcast Overview
<p>A podcast for leaders who must lead in public<br /><br />The best company doesn't always win. The best-perceived one does.</p><p>Cultivating Executive Presence is for CEOs and senior leaders who understand that visibility is now part of the job—even when it's the last thing they want to do.<br /></p><p>Hosted by Justin Nassiri, CEO of Executive Presence, this podcast explores a critical reality: perception shapes who gets trusted, believed, and chosen long before a deal, hire, or raise is on the table. And in today's market, you can't build that perception from the shadows.</p><p><br />Each week, we unpack how leaders step into public visibility without losing their integrity. How to build influence that drives real business results. How to find the intersection of your expertise and what your audience cares about. And how to make peace with being seen when you'd rather just do the work.</p><p><br />This is for reluctant leaders, not aspiring influencers. For operators who know that leading publicly isn't vanity—it's leadership.</p><p><br />New episodes weekly.</p><p><br />Learn more: <a rel="noopener noreferrer nofollow" href="https://executivepresence.io" target="_blank">https://executivepresence.io</a></p>
Language
🇺🇲
Publishing Since
2/12/2026
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Recent Episodes
June 12, 2026
Ep. 13: What 33 Million Impressions Taught Us About Executive LinkedIn (2026 Report)
<p>Every year we analyze how real executives - not influencers - actually perform on LinkedIn. This year’s dataset is the largest yet: 6,035 posts, 33.2 million impressions, and 457,000 engagements from CEOs and senior leaders. In this episode, <br /></p><p>Join me as we walk through all ten findings from the 2026 Executive LinkedIn Report and what they mean for how you show up.</p><p></p><p>In this episode:</p><ul><li>Why executive reach is up 14% year over year - and the window hasn’t closed</li><li>Which formats win: images for reach, video for engagement, and why carousels keep losing</li><li>Why your original posts reach 5× more people than reshares</li><li>The content type that beats everything else (it’s more personal than you think)</li><li>Two myths the data kills: hashtags and the “end with a question” rule</li><li>What the 15 highest-performing posts of the year all have in common</li><li>Why the biggest reach comes from a system, not raw talent</li></ul><p></p><p>No tactics for the sake of tactics - just what the data actually shows about leading in public.</p>
May 8, 2026
Ep. 12: The Best Company Doesn't Always Win
<p>There's a conversation I have more than any other.<br /></p><p>A CEO calls. Twenty years in their industry. Deep expertise. Serious client roster. And they say - with a frustration that is equal parts wounded and furious - "We are losing to a competitor that has a fraction of our experience. They have fewer clients, less track record, less everything. And they are getting more attention than we are. How is that possible?"</p><p></p><p>It's possible because being the best in your market and being perceived as the best are two completely different things. And in the absence of visibility, the market can't tell the difference.</p><p></p><p>In this episode, I explain why this keeps happening - and what to do about it.</p><p></p><p>What You'll Learn:</p><p>• Why the frustration of watching a less experienced competitor win is both emotionally valid and strategically costly</p><p>• The VHS vs. Betamax story: how a technically superior product lost the market entirely - and what it means for your business</p><p>• Three things the less experienced competitor has that you don't (speed, risk tolerance, first mover advantage)</p><p>• The one thing they can never have: your twenty years of earned expertise</p><p>• Why LinkedIn is a compounding game - and why every month you wait makes the gap harder to close</p><p>• How to compete on your terms, not theirs: leaning into what can't be replicated</p><p>• The magnetic leader: why bringing who you actually are to LinkedIn is the distribution strategy</p><p></p><p>The best company doesn't always win. The best-perceived one does.</p><p><br /></p>
May 1, 2026
Ep. 11: What the Data Actually Says About Executive LinkedIn in 2026
<p>Most LinkedIn advice is built on data from the wrong people.</p><p></p><p>Influencers. Content creators. Marketing professionals. People whose full-time job is posting. When you study that population, you learn what works for that population. And what works for an influencer is often actively wrong for a CEO.</p><p></p><p>For the fourth year in a row, we published the Executive LinkedIn Report - built entirely on executive data. 6,035 posts. 33 million impressions. 457,000 engagements. From CEOs, C-suite leaders, and senior executives across healthcare, software, financial services, education, and more.</p><p></p><p>The findings are different from what you've been told. In several cases, they directly contradict it.</p><p><br /></p><p>What You'll Learn:</p><p>• Why influencer LinkedIn data is the wrong benchmark for executives - and what four years of executive-only data shows instead</p><p>• Format performance: images reach 31% more people than text, video leads on engagement, and documents have been declining for two years running</p><p>• Why original posts reach 5x more people than reshares - and why resharing is costing you more than you think</p><p>• The content hierarchy: personal stories outperform every other category, including industry insight and company news</p><p>• Two myths the data kills definitively: hashtags (32% reach penalty, zero engagement benefit) and closing questions (don't drive comments, cost reach)</p><p>• The Sunday finding: 88% more impressions than Monday, highest engagement rate of any day - and only 1.3% of posts use it</p><p>• How 7 executives generated 47% of all impressions - and the system behind it</p><p>• Why human voice is becoming more valuable, not less, as AI floods the platform with noise</p><p><br /></p><p>Full report: <a rel="noopener noreferrer nofollow" href="https://the-executive-linkedin-r-j780ndt.gamma.site/" target="_blank">https://the-executive-linkedin-r-j780ndt.gamma.site/</a></p>
13 total episodes available
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- What is Cultivating Executive Presence?
<p>A podcast for leaders who must lead in public<br /><br />The best company doesn't always win. The best-perceived one does.</p><p>Cultivating Executive Presence is for CEOs and senior leaders who understand that visibility is now part of the job—even when it's the last thing they want to do.<br /></p><p>Hosted by Justin Nassiri, CEO of Executive Presence, this podcast explores a critical reality: perception shapes who gets trusted, believed, and chosen long before a deal, hire, or raise is on the table. And in today's market, you can't build that perception from the shadows.</p><p><br />Each week, we unpack how leaders step into public visibility without losing their integrity. How to build influence that drives real business results. How to find the intersection of your expertise and what your audience cares about. And how to make peace with being seen when you'd rather just do the work.</p><p><br />This is for reluctant leaders, not aspiring influencers. For operators who know that leading publicly isn't vanity—it's leadership.</p><p><br />New episodes weekly.</p><p><br />Learn more: <a rel="noopener noreferrer nofollow" href="https://executivepresence.io" target="_blank">https://executivepresence.io</a></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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