CultureConnect

About CultureConnect

This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.

Publisher

Advertising Research Foundation

Category

society & culture

Language

en

Explicit

No

First episode

11 Feb 2022

Latest episode

16 Oct 2026

Latest episodes

53 episodes in the feed.

1. 

   16 Oct 2026

   Trust & Safety in AI

   Artificial intelligence is rapidly reshaping how businesses understand consumers, create content, moderate platforms, and make decisions. But as AI becomes more embedded in the systems that influence culture and commerce, trust and safety have become central challenges. The stakes are especially high for historically underrepresented communities, whose experiences are often absent from the data that powers today's technologies. AI can amplify existing inequities at unprecedented s...

2. 

   28 Sept 2026

   Who Shapes Culture Next? Creators, Communities & the New Influence

   Creators are becoming more than content producers—they are cultural connectors, community builders, and increasingly powerful voices shaping how audiences discover, interpret, and participate in everything from brands to culture. At the same time, technology and AI are transforming how content is made and how quickly ideas travel. For growth audiences, particularly multicultural communities, these shifts are creating new pathways for expression, challenging traditional perceptions of who gets...

3. 

   10 Sept 2026

   America @250: A New Emerging Story

   As the United States marks its 250th anniversary, the country’s fastest-growing communities are not turning away from American values—they are pressing America to live up to them. For brands, this moment is both a responsibility and an opportunity. In this episode of CultureConnect, host Janelle Angela James, Head of Cultural Intelligence at Ipsos, leads a conversation about how companies can tap into patriotism in an authentic way that touches their diverse audiences. Guests: Al...

Who has been a guest on CultureConnect

Names identified in recent episode analyses. Showing up to five guests.

• Sandra Osayuki Idehen
• Kelley Carter
• Mary Kate Callen

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 23 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

22

Social presence

0

YouTube

0

Engagement

60

Contact CultureConnect

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.