Curation Conversations is a global thought-leadership platform that brings together industry perspectives, opinion pieces, podcasts, and event insights in one place. With curation at its core, the platform elevates the ideas and voices shaping a complex media ecosystem - from long-form interviews to editorial analysis. By spotlighting diverse viewpoints and distilling meaningful trends and perspectives, Curation Conversations aims to spark smarter dialogue, deepen understanding, and foster a sense of global connection across the industry and beyond.
Advertising Reset: The Importance of Creativity, Experiences and People, with Denise Colella, Adobe
As digital advertising faces a reset, our approach to advertising must also change so it remains close to consumers.
In this episode of Curation Conversations, Denise Colella, Vice President of Global Digital Strategy at Adobe, discusses why, as agentic trading moves to the fore, consumer experiences are becoming critical, and brands should turn to sports for ideas on how best to do this. She also talks about the importance of brand trust, brand guidelines, human-driven creative ideas and transparency if companies want to communicate effectively in this increasingly machine-led advertising environment.
17 Sept 2026
Standards, Curation and Advertising’s Agentic Evolution, with Anthony Katsur of IAB Tech Lab Part 2
As agentic advertising moves rapidly from concept to reality, what does this mean for the industry?
In Part 2 of this Curation Conversations episode, Tony Katsur, CEO of IAB Tech Lab, continues to share his thoughts on this major evolution taking place in digital advertising.
The conversation focuses on addressing the complexity in digital advertising, how containerization is impacting digital advertising, what AI means for curation’s development and the implications for work and jobs.
10 Sept 2026
Standards, Curation and Advertising’s Agentic Evolution, with Anthony Katsur of IAB Tech Lab Part 1
As agentic advertising moves rapidly from concept to reality, what does this mean for the industry?
In Part 1 of this two-part Curation Conversations episode, Anthony Katsur, CEO of IAB Tech Lab, shares his thoughts on this major evolution taking place in digital advertising. He argues that what we’re facing is part of programmatic’s evolution, rather than an advertising industry reset.
The conversation delves into the benefits of AI and why work needs to be done to articulate them better for brands, the intractable challenge the industry has today, who in the ecosystem has control and why it’s critical the industry develops a trust layer.
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