Current Commerce

About Current Commerce

Current Commerce's Brad Seipp, Mike Williams, and Eric Robert Hunter share valuable insights and practical strategies for brands, vendors, and 3PLs to thrive in the dynamic world of e-commerce. As co-founders of the digital marketplace agency, Brad & Mike serve as growth experts, navigating over 30 years of experience in e-commerce. Eric Robert reels in the captains of everything online sales from going overboard. Listeners are entertained by the banter and educated by the content. Whether you work on the assembly line or own the whole business, 3P/1P, join us for epic voyages of conversation.

Publisher

Current Commerce

Category

business

Language

en

Explicit

No

First episode

10 Nov 2024

Latest episode

30 Apr 2025

Latest episodes

18 episodes in the feed.

1. 

   30 Apr 2025

   Why You're Underutilizing AI | Optimatic.IO

   In this insightful episode of Current Commerce, we sit down with Jonathan Warner, co-founder of Optimatic (optimatic.io), to explore the evolving landscape of digital marketing, programmatic advertising, and the growing role of AI in audience building and campaign strategy. From the personal origins of Optimatic to the nuts and bolts of ROAS, conversion rates, CTR, and omnichannel strategies, Jonathan brings candid insights on what it takes to drive performance and adapt in an era of privacy changes, platform distrust, and ethical marketing challenges—especially in complex spaces like healthcare. 🔍 Topics We Cover: Building marketing trust through transparency & referrals Why attribution is broken—and what to do about it The rise of AI in ad strategy, SEO, and audience targeting How to future-proof your brand with a holistic store approach Navigating ethical boundaries in healthcare marketing 💡 "AI can absolutely help you with that." 💡 "If you're not using AI, you're in trouble." 💡 "Pixels are very, very important." 🎧 Listen, follow, and subscribe to Current Commerce on YouTube, Spotify, or wherever you stream podcasts. 🔗 Connect with us: currentcommerce.io/contact (currentcommerce.io/contact) Follow @CurrentCommerceIO on TikTok, Facebook, Instagram, and LinkedIn for more insights, highlights, and expert takes on the future of e-commerce and marketing. #DigitalMarketing #AIinMarketing #ProgrammaticAdvertising #EcommerceStrategy #ROAS #SEO #Omnichannel #HealthcareMarketing #MarketingPodcast #CurrentCommerce #Optimatic #moms #sidehustle #ad #advertising #trend #viraltiktokproducts #fyp #simple #AI #earningmoneyfromhome #funny #baseball #padres #sandiego #ecommerce

2. 

   11 Apr 2025

   Unscripted Marketing with Damon Epps of LeBUL

   Of course! Here’s the same newsletter with all bold, italic formatting and hyperlinks removed: 🎙️ EPISODE 18: “Unscripted Marketing” ft. Damon Epps – Now Streaming Let’s just say... if reality TV had a Mount Rushmore, Damon Epps would be front and center, probably rocking shades and holding a boom mic. You know him from Jersey Shore (yes, the GTL era), but this man has done everything from MTV and BET to A&E and NBCUniversal—and now, he’s pulling up on the Current Commerce podcast with a message for the marketers: “The audience ain’t stupid, bruh.” Epps breaks down how the new game ain’t about big budgets and fake hype—it’s about authentic stories, strategic content, and owning your narrative like you own your Netflix login. Now based in the unexpectedly poppin’ creative hub of Bentonville, Arkansas (yes, that Bentonville), Damon’s production company LeBUL is building next-level branded content with a diverse team that can flip a concept faster than a TikTok trend. We’re talking about brand storytelling that slaps harder than a reunion episode fight scene—from micro-influencer collabs to intellectual property that makes money while you sleep. Forget slapping your product into a 15-second ad. Damon says if you're not telling stories that resonate, you're basically yelling into the void—and guess what? The void don’t buy your product. This episode is a full masterclass in the future of content creation, media integration, and why quality matters more than clout. If you're a brand looking to build your own content empire—or just trying to stop throwing ad dollars down the Instagram drain—Episode 18: "Unscripted Marketing" is a must-listen. Tap in now. And hey, if you’re a business leader or visionary thinker ready to drop knowledge on Current Commerce, holla at us at team@currentcommerce.io (mailto:team@currentcommerce.io). Don't forget to subscribe, rate, and review the show, and if you’re serious about taking your brand to the next level, hit us up at currentcommerce.io/contact.

3. 

   1 Apr 2025

   Crossing Borders with Chris Chen | SEVENS Marketing

   We've got Chris Chen, founder of SEVENS Marketing, on deck to help you navigate the shifting tides of Chinese brands, cross-border commerce, and the wild world of TikTok-fueled social shopping. The global market is a vast, uncharted ocean, and if you're not steering your brand with a solid strategy, you might just end up lost at sea. In this episode, we dive deep into: ⚓ How Chinese brands are evolving from behind-the-scenes suppliers to global power players ⚓ Why social commerce (hello, TikTok!) is the rising tide lifting sales worldwide ⚓ The marketing compass every brand needs to survive tariffs, supply chain storms, and the battle for brand recognition ⚓ Why omnichannel strategies are no longer optional—they're the anchor keeping businesses afloat And of course, we talk about the elephant in the cargo hold: tariffs—and how smart brands are adjusting their pricing and supply chain strategies to keep sailing strong. Don't get marooned in the old ways of doing business—tune in now and chart a course for e-commerce domination! 🎧 Subscribe & listen on Spotify: https://open.spotify.com/show/5LVG3PQmI4XQMJ2uSddfVL?si=19059a1993674b94 (https://open.spotify.com/show/5LVG3PQmI4XQMJ2uSddfVL?si=19059a1993674b94) 📺 Watch the full episode on YouTube (insert link) #CurrentCommerce #Ecommerce #SEVENSMarketing #SocialCommerce #TikTokForBusiness #BrandStrategy #Tariffs #SupplyChain #CrossBorderEcommerce #MarketingSolutions #Podcast #tariffs

4. 

   20 Mar 2025

   MANSCAPED Marketing with Marcelo Kertesz

   Set sail with Current Commerce (currentcommerce.io) as we dive deep into the world of branding, creativity, and e-commerce with Marcelo Kertesz, creative mastermind at Manscaped (manscaped.com). From navigating the tides of consumer psychology to steering through the AI-infused waters of modern marketing, Marcelo shares his expert take on crafting a brand that’s both innovative and authentic. In this episode, we explore: The balance between creativity and business—why staying hands-on matters. How understanding psychology helps brands connect with consumers. The power of storytelling and why “personas” make branding easier. AI and nostalgia—how technology is reshaping marketing while Gen Z craves human connection. Social commerce and partnerships—the secret sauce behind engagement and trust. Why over-delivering creates long-term brand love. Marcelo drops gems like, "Balance is key for human life," "Honesty is the biggest thing," and "There is method to the madness." If you’ve ever wondered how to turn a brand into a cool older brother that gives tips on manhood, this is your episode. Drop anchor, hit play, and let’s navigate the creative seas together.

5. 

   14 Mar 2025

   Intimate Marketing with Mark Quinn | SNUGTIME

   Sleep Like a King with Perfectly Snug | Use 'SNUGTIME' for 10% off at PerfectlySnug.com If sleep were a sport, Mark Quinn would have more championship rings than Tom Brady. In this episode of Current Commerce, we chop it up with the King of Sleep himself to talk about the wild world of mattresses, the science of better sleep, and why your bed setup might be ruining your love life (yeah, we said it). We’re covering everything from why temperature control is the MVP of sleep quality to how e-commerce is flipping the mattress game on its head. Mark drops knowledge on why most beds aren’t designed for real-life sleeping situations, why caffeine and stress are playing defense against your REM cycles, and how personalization is the future of sleep. And of course, we get into the real debate—should couples sleep in the same bed, or is it time to normalize the “sleep divorce”? Whether you're a back sleeper, a side sleeper, or someone who just needs a mattress that doesn’t turn into a sauna at 3 AM, this episode is for you. Plus, because we love you, listeners get 10% off online orders at perfectlysnug.com with promo code **SNUGTIME**. Get ready to laugh, learn, and finally get the sleep you deserve—because counting sheep is outdated, and Perfectly Snug is here to change the game. #SleepBetter #PerfectlySnug #SmartSleep #SleepTechnology #CoolerSleep #DeepSleep #MattressMatters #EcommerceSuccess #SleepHacks #UpgradeYourSleep #SleepLikeAPro #RestRevolution #MattressIndustry #BetterSleepTonight #SleepSmarter #ComfyLiving #SleepGameChanger #TikTokShop #CurrentCommerce #SleepHealth

6. 

   4 Mar 2025

   Ben Tate of Ben & Zara (TikTok @benandzara)

   Join hosts Brad Seipp & Eric Robert Hunter as they sit down with social media star Ben Tate of @Ben.And.Zara (IG) and dive into the wild world of family entertainment on TikTok & Instagram! From theater 🎭 & soap operas 📺 to viral videos 📱, Ben shares the highs, the LOLs, and the behind-the-scenes realities of balancing fame, family, and fun. This interview highlights: ✨ The beautiful talent that is Ben's daughter, Zara 🛍️ The future of TikTok Shop & social commerce 😂 Why authenticity & humor win online 🎭 The unteachable magic of performance & creativity ⚖️ Balancing personal life vs. public persona Plus, hear about upcoming projects 🎬 and how social media success brings unexpected opportunities. 🎧 Tune in now! Don't forget to subscribe & leave a review. Learn more about what we do and who we are: www.currentcommerce.io (www.currentcommerce.io) #CurrentCommerce #BenandZara #TikTok #SocialMediaGrowth #InfluencerLife #ContentCreation #FamilyEntertainment #NaturalTalent #fatherdaughter #interview #podcast

7. 

   13 Feb 2025

   Quantum Commerce: Google Willow & E-Commerce Multiverse

   This episode dives into the fascinating intersection of AI, quantum computing, and the ever-changing world of e-commerce. The discussion covers how emerging technologies like 3D printing could reshape supply chains, particularly in Latin America, and the impact of social commerce and influencer marketing on consumer behavior. As marketplaces evolve and brands navigate new opportunities, we explore how human connection remains essential in a digital-first economy. Tune in to discover how quantum commerce could redefine the way products are marketed and sold, and what it means for the future of online business. Watch now on YouTube @CurrentCommerceChannel & Spotify! #AI #QuantumComputing #Ecommerce #Technology #3DPrinting #SupplyChain #LatinAmerica #Gelato #SocialCommerce #InfluencerMarketing #Marketplaces #DigitalTransformation #FutureOfCommerce #RetailTech #BrandStrategy #OnlineBusiness #TechInnovation #ConsumerBehavior #MarketingTrends #LocalProduction #CommerceTrends #EmergingMarkets #DigitalEconomy #StartupGrowth #GlobalTrade #ShopSmart #BusinessInnovation #QuantumECommerce #FutureTech #RetailRevolution #SmartCommerce #TrendyTech #multiverse #willow #amazon #google i40ldYbKctzezyjMXzeI

8. 

   3 Feb 2025

   E-Commerce Evolution: Expanding Marketplaces & Diversifying Strategies

   Join Current Commerce co-founders, Brad Seipp & Mike Williams, along with their VP of Social Marketing as we explore the intersection of personal style, generational confidence, and the evolution of e-commerce. Brad, Mike, and Eric Robert reflect on how personal identity—symbolized by something as simple as wearing bracelets—can tie into broader themes of business confidence and adaptability. As younger generations step into leadership roles, we discuss the balance between wisdom and youthful ambition in the ever-changing digital marketplace. From diversification in marketing strategies to the increasing accessibility of Amazon’s DSP, we examine the expanding e-commerce landscape. Brands today must move beyond Amazon and explore new marketplaces, cost-effective advertising solutions, and creative marketing techniques on platforms like TikTok. We also highlight the power of trust in business partnerships and how referral programs can formalize valuable relationships. If you’re navigating the complexities of digital marketing, this episode is packed with insights and actionable strategies. Key Takeaways: - Bracelet Dilemmas: Brad shares his struggle with personal style and the meaning behind his accessories. - Generational Confidence: Younger professionals exhibit a strong presence in business, prompting reflections on the value of experience. - Wisdom vs. Youth: Experience is valuable, but adapting to new trends is crucial for success. - E-Commerce Evolution: The marketplace is shifting rapidly, and brands must keep up. - Beyond Amazon: Expanding into new sales channels is a vital growth strategy. - Diversification: Both supply chain flexibility and varied marketing tactics are key to stability. - Amazon DSP: More brands now have access to powerful advertising tools once reserved for large budgets. - Cost-Effective Marketing: Smart strategies can yield strong results without excessive spending. - Dream Marketing: The idea of aspirational, high-impact branding is gaining traction. - Business Trust: Long-term success hinges on strong, reliable partnerships.- Referral Programs: These initiatives create structured, mutually beneficial relationships. - Lighthouse Leads Program: Our referral program incentivizes agencies and 3PLs to introduce us to their clients. Referral partners can chart their way to cash by sharing in the amount of revenue we recover for their clients. They also earn more business when we help their clients expand to new marketplaces like Latin America and TikTok Shop. - The Role of Data: Effective advertising strategies rely on data-driven decision-making. - Creativity in Digital Marketing: Thinking outside the box can lead to unexpected growth opportunities. Memorable Sound Bites: - "I'm never going to be ready for this." - "Age is simply the accrual of experience." - "If you haven't checked out Amazon DSP..." - "I like big budgets and I cannot lie." - "It takes money to make money." - "Scared money don't make money." Join the Conversation: https://www.currentcommerce.io/partner Have thoughts on personal style in business or insights on digital marketing trends? Connect with us on social media and let us know how you navigate these evolving spaces.📢 Don’t forget to subscribe and leave us a review! #EcommerceGrowth #DigitalMarketing #AmazonDSP #MarketplaceExpansion #ReferralMarketing #TikTokShop #BusinessPartnerships #CostEffectiveAdvertising #GenerationalConfidence #LighthouseLeads

9. 

   25 Jan 2025

   Patriots of Tariffs

   Welcome Aboard! In this lively and informative episode of Current Commerce, Brad Seipp, Mike Williams, and Eric Robert Hunter tackle the complexities of modern commerce through the lens of recent trade and policy changes. The discussion kicks off with a deep dive into the economic impact of 10% tariffs on Chinese imports and 25% tariffs on goods from Mexico and Canada, exploring how these measures are reshaping the supply chain and influencing consumer pricing. The trio then pivots to Amazon’s latest packaging policies, including the sharp-object packaging compliance required for FBA sellers. They reflect on how these adjustments create both challenges and opportunities for sellers and vendors alike. Anecdotes and sharp humor punctuate the dialogue, as the hosts share strategies for adapting to trade shifts and vendor compliance hurdles while delivering value to customers. Further, they discuss the importance of diversifying sales channels beyond Amazon, balancing in-house versus agency marketing management, and optimizing advertising strategies in an era of rising costs. With their blend of expertise and candid banter, the hosts provide actionable advice and insightful analysis on navigating today’s commerce landscape. Takeaways: Tariffs can lead to increased inflation for consumers and require businesses to think innovatively. Adaptability in supply chain management is vital to mitigate disruptions caused by tariffs and trade restrictions. Amazon’s updated FBA rules demand compliance for safer and more efficient packaging and shipping. Market adaptation through elevated branding can help businesses maintain a competitive edge. Diversifying sales channels reduces dependency on Amazon and provides stability amidst policy changes. Thorough market research is essential for effective product launches and promotional campaigns. Optimizing advertising strategies across various channels is critical in reducing costs while maximizing returns. Vendor relationships require careful attention to margins and compliance to ensure smooth operations. Topics: Navigating Tariffs and Trade in Today’s Economy The Impact of Tariffs on Modern Commerce Adapting to Supply Chain Challenges Forecasting Tariffs: What Businesses Need to Know Beyond Amazon: Diversifying Sales Channels Sound Bites: "It’s crazy times, you know." "Tariff forecasting is essential." "You better elevate your brand." "Shipping more means shipping air." "Soft serve ice cream is the ultimate inspiration." "Vendor relationships demand constant vigilance." "You just got to do the math." "We’re here for it." "Amazon’s cutting-edge policies will shape the next decade of commerce." Keywords: Tariffs, supply chain, Amazon FBA, commerce, market adaptation, current events, business strategies, economic impact, trade policies, consumer behavior, Amazon, vendor relationships, compliance, policy changes, sales channels, product launch, marketing management, advertising costs, FBA, e-commerce

10. 

    19 Jan 2025

    The Passion of The Influencer

    In this engaging conversation, we explore a range of themes surrounding AI, social commerce, and the ever-evolving world of influencer marketing. Together, we dive into the implications of AI in everyday life, its transformative potential in business, and the revolutionary impact of AI agents in commerce. We also examine Amazon’s influencer program and the growing importance of user-generated content in building consumer confidence. Reflecting on the future of social commerce, we highlight the critical need for brands to embrace change and seize opportunities within the digital marketplace. Our discussion delves deeper into affiliate marketing, the balance of passion and profit in influencer marketing, and the hurdles of reselling. We also underscore the significance of brand protection and regular auditing in e-commerce. From leveraging authenticity to foster consumer trust to managing reseller relationships strategically, we touch on the necessity of innovation and adaptability in an increasingly complex landscape. Regular audits, we note, often reveal hidden opportunities that drive better business performance. We round out this segment with Eric Robert's curveball clips from social media, prompting Brad & Mike to offer feedback. Connect with us at www.currentcommerce.io (https://api.leadconnectorhq.com/widget/survey/BKKCdvIVVGjULGr6ZSun) Takeaways AI is designed to process commands and feedback effectively. Managing youth sports teams can be surprisingly complex. Scammers are increasingly leveraging AI to enhance their schemes. AI agents have the potential to revolutionize customer service across industries. Amazon’s influencer program plays a pivotal role in social commerce. User-generated content is vital for building consumer trust. Social commerce continues to evolve as platforms integrate shopping features. Brands must adapt to changes in the influencer marketing landscape. Authenticity in online reviews is critical for consumer engagement. The future of commerce will likely involve greater AI integration. Balancing passion with profit is essential for impactful marketing. Reselling demands strategic differentiation to thrive in a crowded market. Vigilant channel management is key to protecting brand interests. Regular audits uncover opportunities and address inefficiencies. Influencers can drive sales even for products they don’t personally use. Adaptability is crucial as the e-commerce landscape evolves. Understanding your audience is fundamental to effective marketing. Collaborating with brands enhances influencer authenticity. Effective supply chain management is often critical for e-commerce success. Sound Bites “Soccer substitutions is a complex thing.” “It’s unbelievable. Try to call them.” “It’s a huge thing.” “The key is can you tell the difference?” “Amazon wants to kind of control that experience.” “It’s disingenuous, like you said.” “I got pretty good at it.” “It’s nice to have someone super passionate.” “You can still do it, but it takes innovation.” “You’re wasting money if you’re not auditing.” “Trust but verify, it’s very simple.” Keywords AI, social commerce, influencer marketing, Amazon, user-generated content, business strategies, technology, e-commerce, marketing trends, digital transformation, affiliate marketing, influencer marketing, reselling, brand protection, e-commerce auditing, social commerce, marketing strategies, product representation, channel management, business growth

11. 

    10 Jan 2025

    Amazon Haul Hits & TikTok Bits

    Welcome Aboard! Today on Current Commerce, we explore the evolving world of e-commerce, offering a mix of personal insights and industry updates to keep your business ahead of the curve. From health and holiday recaps to major shifts in Amazon’s cost-based reimbursement policies and their new Haul beta program, this conversation has something for every e-commerce enthusiast. Key Points: Health and Recovery: Why cold plunges are the ultimate productivity hack. Amazon Policy Changes: The ripple effects for sellers and how to stay prepared. Digital Marketing Must-Haves: Differentiation, engagement, and the role of brand integrity. Consumer Expectations: Adapting to the demand for quality and trust. Data-Driven Strategies: Testing, analyzing, and thriving in a competitive market. 💡 Key Takeaways: Health impacts productivity—recovery matters. Amazon’s new reimbursement policies could reshape low-cost product sales. A strong brand community fosters trust and loyalty. Data isn’t just numbers; it’s your secret weapon for growth. Adapting to change is non-negotiable in 2025. 🎙️ Sound Bites: "You are set." "Brand community is key." "Data is powerful." Whether you’re an Amazon seller, digital marketer, or brand strategist, this episode is packed with insights to help you navigate the ever-changing e-commerce landscape. Here's to Navigating E-commerce Changes in 2025

12. 

    29 Dec 2024

    2024 Q4 Wrap Up

    🎙️ Welcome back to Current Commerce, the podcast where ambition meets action in the ever-evolving world of e-commerce. We’re bringing you something special with highlights from our show's first episode to its most recent. In this mash-up episode, we’re revisiting some of the most insightful, inspiring, and impactful moments from our first seven episodes. From game-changing omni-channel audits to unlocking the potential of TikTok Shop, scaling into Latin America, and mastering the complexities of Amazon Marketplace optimization, we’ve covered a lot of ground. And who better to guide us through these highlights than our dynamic co-founders, Brad Seipp and Mike Williams, along side their trusted sidekick, Eric Robert Hunter? Their co-founders' vision and expertise have not only shaped Current Commerce but have also helped ambitious brands like yours achieve incredible growth. So sit back, grab a pen & paper, and let’s dive into the best of Current Commerce. Whether you’re a loyal listener or just joining us, this episode is packed with actionable insights and strategies you won’t want to miss. Be sure to subscribe to our channel & follow us on social media @currentcommerceio And if you're ready to accelerate your brand's success, connect with us on our website: www.currentcommerce.io Let’s get started! 🚀

13. 

    21 Dec 2024

    People Buy from People

    Episode 7 is a holiday potluck—equal parts heartfelt, hilarious, and full of surprises. Grab your coffee, tea, or tequila (we don’t judge) and let’s dive into the chaos that is e-commerce! First things first: we’re here to remind you—don’t let holiday sickness steal your sparkle. Pro tip: get your sniffles out early so you can crush Q4 like a boss. Nothing ruins a Black Friday deal hunt like a box of tissues, trust us. Speaking of tissues, let us wipe away any confusion about who we are. We’re Current Commerce—your favorite e-commerce strategists (and unofficial comedians). Our secret sauce? Building trust with brands through transparency, humility, and a whole lotta data. Think of us as your e-commerce fairy godparents, sprinkling glitter (and insights) to transform your business. We broke down why partnerships are like good marriages—built on honesty, a little humility, and the occasional audit that makes you question your life choices. Did we mention our success stories? From gamifying Amazon’s algorithm to uncovering gold mines during client audits, we don’t just talk—we deliver results that make wallets fatter and founders happier. Here’s the kicker: e-commerce is more than just Amazon hacks and omnichannel dreams. It’s about understanding your audience, leveraging generative AI to make waves, and keeping things local when expanding into markets like Latin America. Logistics don’t have to be your villain; we’re here to make them your sidekick. Avoid holiday sickness. If you’re coughing, you’re not converting. Transparency is king. Data is your queen. Together, they rule your kingdom. Humility wins. Ego doesn’t pay invoices. Partnerships = Profit. Scratch backs, share wins, and watch referrals roll in. Amazon is tricky. Gamify that algorithm like your sales depend on it (they do). Omnichannel = Omnipotent. Be everywhere, and make it seamless. Generative AI isn’t the future—it’s now. Learn it, live it, love it. Localization is love. Selling in Latin America? Speak their language, literally and figuratively. Take risks. Growth comes to the bold, not the boring. “People buy from people—robots can’t fake trust.” “Generative AI is like your intern that doesn’t sleep. Use it.” “Life’s not fair, but your logistics can be.” “Control what you can control, and wing the rest.” “It’s time to grow, time to try something new. What’s the worst that could happen? A learning opportunity?” Whether you’re an e-commerce rookie or a seasoned mogul, this episode is your permission slip to adapt, take risks, and dominate your niche. Oh, and laugh a little—because if you’re not having fun, you’re doing it wrong. Keywords: holiday, sickness, e-commerce strategy, partnerships, Amazon hacks, omnichannel marketing, generative AI, logistics, Latin America localization, bold moves, Current Commerce. Let’s grow together. Tune in, take notes, and let’s turn those clicks into cha-chings!

14. 

    13 Dec 2024

    If I Were A Brand...

    Let's play "If I Were A Brand... (how would Current Commerce optimize my business?)" The conversation delves into the evolving landscape of e-commerce, emphasizing the need for tailored strategies for different brands. It highlights the importance of data analysis, financial fitness, and the entrepreneurial mindset in product development. The discussion also covers the dynamics of social commerce, particularly the potential of TikTok Shop, and the significance of branding and marketing in both domestic and international markets. Our sixth episode is insightful and entertaining, especially as we welcome Mike back from his visit to Las Vegas where he was surrounded by cowboys, cowgirls, & good ole country music. Takeaways E-commerce strategies must be customized for each brand. Data analysis is crucial for identifying market opportunities. Failing fast can lead to quicker learning and adaptation. Social commerce is a growing trend that brands should leverage. Understanding financial fitness is essential for brand growth. Trade shows provide valuable insights into market dynamics. Entrepreneurs should focus on product development and market fit. Branding and customer service can differentiate products in competitive markets. International expansion offers new opportunities for brands. Transparency in data can enhance decision-making and strategy formulation. Keywords e-commerce, brand strategies, trade shows, data analysis, financial fitness, entrepreneurship, product development, social commerce, TikTok shop, international markets, Chris Stapleton, Las Vegas, Country Music, cowboys Sound Bites "Data transparency is key to success." "You got to have gumption to start." "We're niching, we're niching."

15. 

    9 Dec 2024

    Leading Influences & Holiday Expectations

    This is a grab-bag episode! Our conversation explores the post-Thanksgiving regroup, touching on the chaos of the holiday season, e-commerce strategies for seasonal businesses, and the impact of materialism on gift-giving. We share childhood Christmas memories, discuss the balance of family with personal time, and delve into life's unexpected expenses, referred to as 'duckets.' We also reflect on inspirational people in business, the importance of creativity, and dream show guests we'd like to meet & chop it up with. Stay tuned and find out if Eric Robert gets the chance to meet Beyonce(?!). #thanksgiving #holiday #materialism #spoiled #memories #reflection #inspirations #heroes #grabbag #interview #dad #christmas #beyonce #ecommerce #onlineshopping #podcast #supplychain #tiktok #tiktokshop #digitalcommerce #socialmedia #influencer #socialcommerce

16. 

    22 Nov 2024

    The 3P/1P Hybrid Model

    Navigating the Amazon marketplace can be challenging and committing to driving business as a 3P seller or a 1P vendor delivers both perks & necessary compromises. Join us as we discuss the opportunity to collaborate with Current Currence and incorporate a 3P/1P hybrid model to optimize your e-commerce performance. We also want to send a special thanks to all of the hard-working delivery drivers, warehouse workers, & logistics managers at 3PL's fulfilling the influx of orders this holiday season. Thank you! We appreciate you.

17. 

    16 Nov 2024

    Scaling Business with TikTok Shop

    Join us on our second episode as we celebrate Current Commerce's official status as a TikTok Shop Partner. We talk about the potential of emerging brands, the rise of TikTok Shop, and the importance of authenticity in social commerce. Eric Robert, Brad, & Mike go in deep sharing about the differences between conversion and transaction, the role of influencers, and strategies for successful e-commerce. They also touch on inventory management and the balance between creativity and objectivity in content creation. You'll likely enjoy Brad's attempt to DJ intro music, Mike sharing some parenting while wakeboarding memories, and Eric Robert spilling the tea on why he's all in on Mike Tyson when it comes to the big fight against Jake Paul that's streaming on Netflix.

18. 

    10 Nov 2024

    Unlocking E-Commerce Success in Q4

    Ahoy! Welcome to Convergence Zone. On this seminal episode, Current Commerce (currentcommerce.io)'s Brad Seipp, Mike Williams, & Eric Robert Hunter discuss the critical role of audits in e-commerce, emphasizing the importance of data transparency and trust. They explore the challenges brands face in navigating the e-commerce landscape, including the complexities of 3P and 1P models. The discussion highlights the impact of technology on efficiency and decision-making, as well as the necessity of innovative marketing strategies, particularly through social media, to drive sales and adapt to changing market conditions. The guys share various strategies for brands to optimize their operations, particularly regarding inventory management, ad campaigns, and social media trends. There's an emphasis on exploring optionality for growth and the possibility of a business pivoting when needed. Vendors and 3PLs are encouraged to prepare for upcoming challenges. The conversation concludes with reflections on key learnings and the importance of teamwork in navigating the complexities of e-commerce. Takeaways Audits are essential for building trust and transparency. Brands often avoid audits due to fear of discovering issues. Technology can automate and enhance auditing processes. Understanding 3P and 1P models is crucial for e-commerce success. Effective marketing strategies are key to standing out in a crowded market. Social media can be leveraged for quick sales recovery. Data analysis is vital for informed decision-making. Brands should focus on product quality and customer service. Alternative marketing tactics can yield better returns. E-commerce is constantly evolving, requiring brands to adapt quickly. There are operational challenges when inventory is not available. Ad campaign optimization can lead to immediate results. Social media platforms like TikTok are essential for commerce. Brands must plan continuously without breaks for competition. Optionality is crucial for risk mitigation and growth. Exploring new sales channels can provide additional revenue streams. Action leads to understanding in business operations. Vendors and 3PLs need encouragement during busy seasons. It's important to have contingency plans in place. Doing the next right thing is key to success. Keywords E-commerce, audits, technology, 3P, 1P, marketing strategies, social media, trust, transparency, data analysis, inventory, ad campaigns, social media, brand growth, optionality, pivoting, business strategy, e-commerce, logistics, planning Sound Bites "The insights are real, right?" "You better embrace it now." "Let us worry about all that stuff." "You can control your own destiny." "Data doesn't lie." "You could do an ads audit now." "In the doing is the understanding." "Do the next right thing."

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

1,920

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 49 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

58

Social presence

0

YouTube

68

Engagement

32

Contact Current Commerce

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.