Pod Engine
Podcast thumbnail for Customer Champions

Customer Champions

Claim This Podcast

by Jeff Reekers

11 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
13

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality25
Social0
YouTube0
Engagement0
Learn more

Podcast Overview

Most B2B companies overlook their biggest growth opportunity: investing in the customers they already have. Yet, customer marketing leaders struggle to secure budget, prove ROI, and drive growth. In a world obsessed with more (more leads, more deals, more revenue), how do you make customer advocacy a non-negotiable growth strategy? This show is for marketers who want to turn customer advocacy into a strategic growth engine. Each episode features customer marketing pioneers, revenue leaders, and industry experts sharing actionable strategies to engage, retain, and expand your client base. And not just through content, but through meaningful connection. Because customers become champions when you make them feel valued first.

Language

🇺🇲

Publishing Since

5/19/2025

Visit WebsiteAppleView on Apple PodcastsRSS Feed

Unlock The Full Podcast Authority Score Report

See how your podcast performs across key metrics

13

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality25
Social0
YouTube0
Engagement0
Learn more
6
Excellent Areas
1
Good Performance
12
Growth Opportunities
excellent
Episode Length
34 minutes
Performing excellently!
good
iTunes Tags
7.6/10

Recommendations available

Unlock the full report to see detailed tips

needs improvement
Publishing Consistency
Every 15 days

Recommendations available

Unlock the full report to see detailed tips

+16 More Metrics

Unlock comprehensive insights including:

  • • YouTube presence analysis
  • • Social media reach metrics
  • • RSS compliance scoring
  • • Podcast 2.0 features
  • • Technical standards
What's Included in Your Full Report

Detailed Analytics

  • Complete breakdown of all 19 authority metrics
  • Personalized recommendations for each metric
  • Industry benchmarks and comparisons
  • Technical RSS feed analysis and compliance scoring

Growth Strategies

  • Step-by-step action plans for improvement
  • Quick wins to boost your score immediately
  • Pro tips from successful podcasters
Get your free podcast insights report

See how your show performs across every key metric

Instant delivery
No spam
Attract Better Guests

High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.

Secure Sponsorships

Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.

Grow Your Audience

Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.

1 verified contact email on file for Customer Champions

Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.

See contact details

Recent Episodes

Episode thumbnail for Signals Beat Surveys When You Want Real Customer Truth

February 18, 2026

Signals Beat Surveys When You Want Real Customer Truth

<p>Customer marketing can’t run on dashboards alone. It has to run on signals.</p><p><a href="https://www.linkedin.com/in/danielle-beeken/"><br>Danielle Beeken</a>, Customer marketing + Community Leader, formerly Global Director Customer Marketing and Advocacy at <a href="https://www.cultureamp.com/">Culture Amp</a>, breaks down how the best teams spot intent before it shows up in NPS or renewal risk. Instead of blasting the same advocacy asks to everyone, Danielle shares how to read behavior, relationship, and community signals to know who’s ready, what to ask, and when to act.</p><p><br>From identifying expansion readiness to building multiple champions inside an account, this episode is a practical playbook for moving from campaign-based advocacy to customer moments that actually convert.</p><p><strong>What you’ll learn:</strong></p><ul><li>How to replace “big advocacy campaigns” with signal-based customer moments</li><li>How community creates peer proof (and why it’s the fastest path to trust)</li><li>Why relying on a single “superfan” champion is risky, and how to build a wider circle of advocates</li></ul><p><br></p><p><strong>Episode Outline:</strong></p><p>(00:00) Meet Danielle Beeken</p><p>(01:20) Danielle’s path from sales to customer-led growth</p><p>(03:36) Storytelling that makes customers the hero</p><p>(05:38) Turning community into advocacy (the right way)</p><p>(09:11) Bringing community insights into the business</p><p>(13:11) The “energy shift” that tells you it’s time</p><p>(13:59) From usage to impact: sparking expansion and advocacy</p><p>(14:22) Making customer success your advocacy multiplier</p><p>(16:02) Winning over every stakeholder in the account</p><p>(22:11) Danielle’s field-tested takeaways for customer marketers</p><p><br></p><p><br></p>

Episode thumbnail for Driving NRR With Customer Marketing

January 7, 2026

Driving NRR With Customer Marketing

<p>Net revenue retention doesn’t get fixed at renewal, it’s shaped long before the deal is signed.</p><p>In this episode, <a href="https://www.linkedin.com/in/tylercalder/">Tyler Calder</a>, Chief Marketing Officer at <a href="https://partnerstack.com/">PartnerStack</a>, breaks down why NRR starts with marketing and how poor pipeline quality quietly creates churn months later. Drawing from hard-earned lessons across B2B, partnerships, and customer marketing, Tyler explains why targeting the right customers matters more than hitting pipeline numbers, and how ICP discipline can radically change retention, expansion, and CS efficiency.</p><p>Tyler zooms into the operational backbone behind strong customer marketing: segmentation, enablement, measurement, and saying no when needed. He shares how PartnerStack evolved customer marketing from a reactive support function into a revenue-driving engine, how marketing can influence expansion pipeline and product adoption, and why relationships only scale when paired with rigor. </p><p><strong>What you’ll learn:</strong></p><ul><li>Why NRR starts with marketing, not renewals</li><li>How pipeline quality directly impacts churn and expansion</li><li>Ways to segment customers to focus on real growth potential<p></p></li></ul><p><strong>Episode Outline:</strong></p><p>(00:00) Why NRR starts with marketing, not renewals</p><p>(00:35) Introducing Tyler Calder, CMO at PartnerStack</p><p>(01:42) Tyler’s path from finance to revenue-driven marketing</p><p>(04:05) Early lessons from Eloqua, agencies, and partnerships</p><p>(06:20) Partnerships and customer marketing as operational functions</p><p>(09:40) Segmentation, focus, and the 80/20 problem</p><p>(11:01) How pipeline quality impacts churn and NRR</p><p>(14:05) Defining ICP and fixing retention at the top of the funnel</p><p>(18:59) Building customer marketing as a revenue engine</p><p>(24:08) Measuring expansion, adoption, and NRR effectively</p><p>(29:40) Owning the story: elevating customer marketing’s role</p>

Episode thumbnail for Turning Advocacy into Acquisition with Rodrigo Souto

November 26, 2025

Turning Advocacy into Acquisition with Rodrigo Souto

<p>Demand gen and customer marketing are often seen as separate. But what happens when they work as one?</p><p><a href="https://www.linkedin.com/in/rodrigosoutomarketing/">Rodrigo Souto</a>, Senior Director of Demand Generation at <a href="https://www.zappi.io/web/">Zappi</a> and former customer marketing leader at HubSpot, shares lessons from a career leading global programs across advocacy, PLG, and demand. At HubSpot, he built a unique playbook for tying customer marketing to revenue by connecting proof, product, and performance.</p><p>Now at Zappi, Rodrigo is leading both demand gen and customer marketing together, proving how aligned teams drive faster results. He breaks down why references and expansion are underrated growth levers, how to show impact with limited resources, and where AI helps scale without losing the human touch.</p><p><strong>What you’ll learn:</strong></p><ul><li>Why putting customer marketing under demand gen unlocks budget and attribution</li><li>How to prove the revenue impact of advocacy programs (even with small teams)</li><li>Why scaling starts with deep customer understanding, not just more content<p></p></li></ul><p><strong>Episode Outline: </strong></p><p>(00:00) Introducing Rodrigo Souto</p><p>(00:41) Rodrigo’s path from HubSpot to Zappi</p><p>(05:29) Lessons from international markets and product-led growth</p><p>(10:25) Leading demand gen with a customer-first mindset</p><p>(12:36) Why customer marketing now reports into demand gen</p><p>(14:54) Breaking down the budget and attribution challenge in customer marketing</p><p>(19:00) References and referrals as clear revenue levers</p><p>(23:52) How to use AI to scale output without losing human touch</p><p>(27:52) Getting started with revenue-backed customer marketing</p><p>(29:44) Practical advice for growing into a marketing leadership role</p><p>(33:55) Closing thoughts on strategy, trust, and leadership in customer marketing</p>

11 total episodes available

Deep-dive analytics for Customer Champions

Sign up to explore

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Customer Champions?

Most B2B companies overlook their biggest growth opportunity: investing in the customers they already have. Yet, customer marketing leaders struggle to secure budget, prove ROI, and drive growth.

In a world obsessed with more (more leads, more deals, more revenue), how do you make customer advocacy a non-negotiable growth strategy?

This show is for marketers who want to turn customer advocacy into a strategic growth engine. Each episode features customer marketing pioneers, revenue leaders, and industry experts sharing actionable strategies to engage, retain, and expand your client base. And not just through content, but through meaningful connection.

Because customers become champions when you make them feel valued first.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.