This is a podcast series by Prof. <a href="https://www.bi.edu/about-bi/employees/department-of-marketing/anders-gustafsson/" rel="noopener noreferrer" target="_blank">Anders Gustafsson</a> and Assoc. Prof. <a href="www.carlosvelasco.info/" rel="noopener noreferrer" target="_blank">Carlos Velasco</a>, at BI Norwegian Business School, about topics related to customer experience (CX) management.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Customer Experience (CX) Management
Claim This Podcastby Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco
46 episodes
Updated Inactive
Accepts GuestsHas SponsorsLocation 🇳🇴
Podcast Overview
This is a podcast series by Prof. <a href="https://www.bi.edu/about-bi/employees/department-of-marketing/anders-gustafsson/" rel="noopener noreferrer" target="_blank">Anders Gustafsson</a> and Assoc. Prof. <a href="www.carlosvelasco.info/" rel="noopener noreferrer" target="_blank">Carlos Velasco</a>, at BI Norwegian Business School, about topics related to customer experience (CX) management.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
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Publishing Since
9/8/2021
1 verified contact email on file for Customer Experience (CX) Management
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Recent Episodes
August 5, 2025
E46 - Manipulation in marketing
In this podcast, Carlos Velasco interviews <a href="https://ju.se/center/mmtc/people/researchers/2022-09-02-maria-arango-kure.html" rel="noopener noreferrer" target="_blank">Maria Arango-Kure</a> about her work on manipulation in marketing. This interview is based on this article: Arango-Kure, M., & Garz, M. (2025). <a href="https://www.sciencedirect.com/science/article/pii/S0148296325002991" rel="noopener noreferrer" target="_blank">Manipulation: An integrative framework of unethical influence in marketing</a>. Journal of Business Research, 197, 115476.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
December 17, 2023
E45 - Humour and advertising
<p>“<em>Humour is a way to show that you are smart without bragging.</em>”</p><p> ― Mark Twain</p><br><p>In this podcast, Carlos Velasco interviews <a href="https://escp.eu/hoang-chi" rel="noopener noreferrer" target="_blank">Chi Hoang</a>, <a href="https://www.bi.no/om-bi/ansatte/institutt-for-markedsforing/klemens-knoferle/" rel="noopener noreferrer" target="_blank">Klemens Knöferle</a>, and <a href="https://www.bi.edu/about-bi/employees/department-of-marketing/luk-warlop/" rel="noopener noreferrer" target="_blank">Luk Warlop</a> about their work on humour and advertising. This interview is based on this article: Hoang, C., Knöferle, K., & Warlop, L. (2023). <a href="https://www.sciencedirect.com/science/article/pii/S0167811623000484" rel="noopener noreferrer" target="_blank">Using different advertising humor appeals to generate firm-level warmth and competence impressions</a>. <em>International Journal of Research in Marketing, 40, </em>741-759</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
December 10, 2023
E44 - Multisensory food experiences in extended reality
<p>In this podcast, Carlos Velasco interviews <a href="http://www.qianjanicewang.com/" rel="noopener noreferrer" target="_blank">Dr. Janice Wang</a> and <a href="https://fbarbosaescobar.com/" rel="noopener noreferrer" target="_blank">Dr. Francisco Barbosa Escobar</a> about their work on multisensory extended reality food experiences. This interview is based on <a href="https://www.carlsbergfondet.dk/en/Forskningsaktiviteter/Bevillingsstatistik/Bevillingsoversigt/CF19_0587_Qian-Janice-Wang" rel="noopener noreferrer" target="_blank">this project</a> and these articles:</p><br><p>Barbosa Escobar, F., Petit, O., & Velasco, C. (2021). <a href="https://www.frontiersin.org/articles/10.3389/fpsyg.2021.586983/full" rel="noopener noreferrer" target="_blank">Virtual terroir and the premium coffee experience</a>. <em>Frontiers in Psychology</em>, <em>12:</em>586983.</p><p>Barbosa Escobar, F., & Wang, Q. J. (2023). <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4550320" rel="noopener noreferrer" target="_blank">Climate Crisis: A Proof-of-concept using social media-based augmented reality lens as behavioural intervention</a>. In <em>15th Pangborn Sensory Science Symposium: Meeting New Challenges in a Changing World</em>.</p><p>Kleinberger, R., van Troyer, A., Wang, Q. J.<strong> </strong>(2023).<strong> </strong><a href="https://dl.acm.org/doi/10.1145/3544548.3580755" rel="noopener noreferrer" target="_blank">Auditory seasoning filters: Altering food perception via augmented sonic feedback of chewing sounds</a>. In CHI ’23: ACM CHI Conference on Human Factors in Computing Systems, April 23 -28, 2023, Hamburg, Germany. ACM, New York.</p><p>Nivedhan, A., Mielby, L. A., & Wang, Q. J. (2020). <a href="https://doi.org/10.1145/3395035.3425646" rel="noopener noreferrer" target="_blank">The influence of emotion-oriented extrinsic visual and auditory cues on coffee perception: A virtual reality experiment</a>. <em>Companion Publication of the 2020 International Conference on Multimodal Interaction</em>, 301–306.</p><p>Petit, O., Velasco, C., Wang, Q. J., & Spence, C. (2022). <a href="https://doi.org/10.3389/fpsyg.2022.851753" rel="noopener noreferrer" target="_blank">Consumer consciousness in multisensory extended reality</a>. <em>Frontiers in Psychology, 13</em>:851753</p><p>Velasco, C., Barbosa Escobar, F., Petit, O., & Wang, Q. J. (2021). <a href="https://www.frontiersin.org/articles/10.3389/fcomp.2021.716846/full" rel="noopener noreferrer" target="_blank">Impossible (food) experiences in extended reality</a>. <em>Frontiers in Computer Science</em>, <em>3:</em>716846.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
46 total episodes available
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