This podcast is based on The Customer Science Handbook by Alexander Chernev, professor of marketing at the Kellogg School of Management at Northwestern University. Drawing on decades of research in psychology, behavioral economics, and marketing, it examines the forces that shape customer behavior and offers a systematic approach to creating customer value. Across the different aspects of the customer experience—from triggering a dormant customer need and engaging customers with the company’s offerings to designing impactful consumption experiences and building enduring customer loyalty—this podcast will help you create transformative customer experiences.
Customer Science
Claim This Podcastby Alexander Chernev
46 episodes
Updated Daily
Accepts GuestsHas Sponsors
26
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality52
Social0
YouTube0
Engagement0
Podcast Overview
This podcast is based on The Customer Science Handbook by Alexander Chernev, professor of marketing at the Kellogg School of Management at Northwestern University. Drawing on decades of research in psychology, behavioral economics, and marketing, it examines the forces that shape customer behavior and offers a systematic approach to creating customer value. Across the different aspects of the customer experience—from triggering a dormant customer need and engaging customers with the company’s offerings to designing impactful consumption experiences and building enduring customer loyalty—this podcast will help you create transformative customer experiences.
Language
🇺🇲
Publishing Since
7/29/2025
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26
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality52
Social0
YouTube0
Engagement0
6
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13
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excellent
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Recent Episodes
August 6, 2025
Identity Loyalty
<p>This episode examines identity loyalty, where customers form connections with brands that reflect or enhance their self-concept. It explains how people use products to express who they are or aspire to be, and how brands that align with customers’ values and identities can inspire deeper and more resilient loyalty. The episode also discusses strategies to strengthen identity-based loyalty through storytelling, community, and shared purpose.</p>
August 6, 2025
Conducting Descriptive Research
<p>Descriptive research allows companies to analyze large volumes of structured and unstructured data to understand market conditions, customer segments, and behavioral trends. This episode discusses how tools like regression analysis and natural language processing can extract actionable insights from both transactional and social data. Real-world examples, like Target’s predictive analytics for expectant mothers, illustrate the power and limitations of descriptive methods.</p>
August 6, 2025
Interpreting the Research Findings and Solving the Business Problem
<p>After collecting and analyzing data, the real challenge lies in interpreting results accurately and linking them to business decisions. This episode explores common validity threats, decision errors, and cognitive biases like overconfidence and analysis paralysis. Practical frameworks are discussed for managing trade-offs and improving decision quality by aligning insights with strategic goals.</p>
46 total episodes available
Deep-dive analytics for Customer Science
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Customer Science?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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