by Will Laurenson
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders. Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale. Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors. Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
Language
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Publishing Since
4/13/2020
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June 25, 2026
Alan Dowell, Digital Director at Escentual, joins Will Laurenson to discuss 18 years of ecommerce lessons, Shopify migration challenges, AI adoption, and customer retention. Alan shares how Escentual moved away from a complex custom platform, the mistakes made during the transition, and why testing, governance and simplicity matter more than ever. The conversation covers Google Shopping, conversion optimisation, app overload, replenishment marketing, and the future impact of AI on ecommerce. If you're navigating platform changes, managing a lean team, or looking to improve acquisition and retention performance, this episode offers practical insights.
June 23, 2026
Global Marketing Director Ian Mackey and host Will Laurenson explore how Percival drives fashion ecommerce growth through creative diversity, loyalty, and product strategy.
June 18, 2026
Matthew Lawson, Chief Digital Officer at Ribble Cycles, explains how premium brands build sustainable growth by focusing on people, processes, and customer understanding, not just short-term conversions.
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Ian Mackey
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Matthew Lawson
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Nick Mertz
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Nicola Dickson
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Emily Schlackman
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Jacqueline Wicks
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Luis Mata
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Nick Tefft
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Robert Patton
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Hannah Collins
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Andrew Hendricks
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Rita Zahir
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Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
This podcast updates daily.
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