Imagine a genie gives you an urn full of balls. Each one is a new idea or technology. Most are white and do good. Some are grey, with mixed blessings. But no one knows whether there is a black ball in the urn: a technology so harmful it destroys the civilisation that draws it. Do you keep drawing out balls?
This episode looks at how corporate affairs can help organisations handle technological risk in the age of AI. To do so it needs to move upstream and shape decisions before they are made, not just explain them once they have gone wrong.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com (https://simonbaugh.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
20 Oct 2026
When to choose silence
Silence is becoming something of a default for communications leaders. 61% of communications leaders reportedly prefer to keep silent on divisive issues even where their organisation could speak authentically.
So, when is silence the right approach and when is it not? This episode identifies five different types of silence and how and when to use each of them.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com (https://simonbaugh.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
13 Oct 2026
How to assess risk and improve preparedness
I used to be responsible for assuring the communications plans for each risk in the UK's National Risk Register. The risks it catalogues range from the hair-raising (“nuclear miscalculation”), to the familiar (“storms”), to risks you didn't even know you needed to worry about (“major outbreak of African horse sickness”).
This episode explains how government assesses and manages risks and what lessons it holds for communications leaders.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com (https://simonbaugh.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
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