In a noisy world, it's even more important to communicate with clarity, get your brand messaging on point and maximise the power of media. However, that's all easier said than done. In this podcast season Broadcaster and Communications Coach Aisling O' Rourke demystifies how media works, offers communications tips and speaks to experts in the field of communications and marketing. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Cut Through the Noise with Aisling O' Rourke
Claim This Podcastby Aisling O'Rourke
5.0(17 reviews)
79 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇮🇪
38
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality34
Social94
YouTube0
Engagement60
Podcast Overview
In a noisy world, it's even more important to communicate with clarity, get your brand messaging on point and maximise the power of media. However, that's all easier said than done. In this podcast season Broadcaster and Communications Coach Aisling O' Rourke demystifies how media works, offers communications tips and speaks to experts in the field of communications and marketing. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
2/16/2024
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Podcast Authority
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Social94
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Recent Episodes
June 22, 2026
Behind the Scenes: How I use AI in my business
<p>Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!</p><br><p>In this episode, Aisling pulls back the curtain on her own AI workflow. Rather than talking theory, she walks through exactly which tools she uses and why, from transcribing client coaching calls, to planning podcast seasons, scripting episodes, prepping presentations, and rehearsing for tricky audience questions. It's a practical, honest look at where AI saves her real time each week, and where she always insists on staying firmly in the editor's seat.</p><br><p><strong>In this episode, you'll discover:</strong></p><ul><li>A simple way to capture coaching or client call notes automatically, so action items land straight on your to-do list instead of getting lost in your memory</li><li>Why your everyday accent or speech pattern matters when choosing a transcription tool, and how to test whether one will actually work for you</li><li>A practical method for planning months of content in advance, so you stop staring at a blank page every time you sit down to create</li><li>How to turn a half-formed idea, captured on the go, into a structured first draft you can actually work with</li><li>Where to draw the line between letting AI speed up your process and losing your own voice in the final product</li><li>How to turn one piece of recorded content into multiple formats — show notes, blog posts, social posts — without starting from scratch each time</li><li>A pre-presentation trick for catching typos and formatting errors before they end up on a screen in front of a room</li></ul><p><br></p><p>Make sure to check out our YouTube!</p><p><a href="https://www.youtube.com/@TheCommunicationsCoachie" rel="noopener noreferrer" target="_blank">YouTube</a></p><br><p>If you would like to get involved in the podcast or work with The Communications Coach email us: <a href="mailto:hello@thecommunicationscoach.ie" rel="noopener noreferrer" target="_blank">hello@thecommunicationscoach.ie</a></p><p>Editing is by Amanda Fitzgerald</p><br><p><strong>Connect with Aisling:</strong></p><p><a href="http://www.thecommunicationscoach.ie" rel="noopener noreferrer" target="_blank">Website</a> </p><p><a href="mailto:hello@thecommunicationscoach.ie" rel="noopener noreferrer" target="_blank">Email</a> </p><p><a href="https://www.instagram.com/thecommunicationscoach.ie/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p><a href="https://www.linkedin.com/in/aislingorourkecc" rel="noopener noreferrer" target="_blank">LinkedIn</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
June 15, 2026
Creating AI Content That Still Sounds Like You
<p>Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!</p><br><p>In this episode, Aisling tackles a concern she hears constantly from clients: the fear of sounding generic or robotic when using AI for content creation. Rather than avoiding AI altogether, Aisling shares three practical shifts that allow business leaders to use AI tools efficiently while protecting their authentic voice, personality, and point of view. </p><p>She explains why bland, "AI slop" content isn't actually a tool problem, it's a depth problem, and shows how giving AI real context, training it on your own writing, and asking for options rather than finished pieces can transform your content output. </p><br><p><strong>In this episode, you'll discover</strong></p><ul><li>Why starting with a blank prompt to AI almost guarantees generic, bland results</li><li>How to begin content creation with something real, a voice note, a story, a client conversation, or a frustration, before bringing AI in to help shape it</li><li>How to "train" your AI tool to match your tone of voice using past writing samples, articles, or podcast transcripts</li><li>Why asking AI for multiple variations and options (rather than one finished piece) leads to stronger, more authentic content</li><li>Practical action steps for inserting more of your own voice and judgment into AI-assisted content</li><li><br></li></ul><p>Make sure to check out our YouTube!</p><p><a href="https://www.youtube.com/@TheCommunicationsCoachie" rel="noopener noreferrer" target="_blank">YouTube</a></p><br><p>If you would like to get involved in the podcast or work with The Communications Coach email us: <a href="mailto:hello@thecommunicationscoach.ie" rel="noopener noreferrer" target="_blank">hello@thecommunicationscoach.ie</a></p><p>Editing is by Amanda Fitzgerald</p><br><p><strong>Connect with Aisling:</strong></p><p><a href="http://www.thecommunicationscoach.ie" rel="noopener noreferrer" target="_blank">Website</a> </p><p><a href="mailto:hello@thecommunicationscoach.ie" rel="noopener noreferrer" target="_blank">Email</a> </p><p><a href="https://www.instagram.com/thecommunicationscoach.ie/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p><a href="https://www.linkedin.com/in/aislingorourkecc" rel="noopener noreferrer" target="_blank">LinkedIn</a></p><br><p><br></p><p><strong>Resources & Links:</strong></p><p><a href="https://shows.acast.com/64dcc60c00649a0011f491bf/6a0b3772fd0523152a1f6188" rel="noopener noreferrer" target="_blank">Series 13 Episode 1: Is AI Actually Useful for Business Communications?</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
June 8, 2026
How to Stop the AI Overwhelm with Roisin Bennett
<p>Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!</p><br><p>If AI feels overwhelming, you're not alone. In this episode, Aisling is joined by Roisin Bennett of The AI Team to cut through the jargon and get practical about how small businesses can start using AI workflows and agents to save time, create content, and work smarter, without the tech headache.</p><br><p><strong>In this episode, you'll discover...</strong></p><p><br></p><ul><li>Why 2026 is being called the year of the AI agent, and what that actually means for your business</li><li>The difference between an AI workflow and an AI agent, explained in plain English</li><li>The four key components that make up every AI agent (and why context is the most important one)</li><li>Why you should never start with the tool, and what to do instead</li><li>How to set up a content agent that does 80% of the heavy lifting while keeping you in control</li><li>The truth about AI-generated content and why the human touch still matters more than ever</li></ul><p><br></p><p>Whether you're a solopreneur or leading a small team, this episode will help you see AI agents not as a tech trend, but as practical team members you can put to work right now.</p><br><p>Make sure to check out our YouTube!</p><p><a href="https://www.youtube.com/@TheCommunicationsCoachie" rel="noopener noreferrer" target="_blank">YouTube</a></p><br><p>If you would like to get involved in the podcast or work with The Communications Coach email us: <a href="mailto:hello@thecommunicationscoach.ie" rel="noopener noreferrer" target="_blank">hello@thecommunicationscoach.ie</a></p><p>Editing is by Amanda Fitzgerald</p><br><p><strong>Connect with Aisling:</strong></p><p><a href="http://www.thecommunicationscoach.ie" rel="noopener noreferrer" target="_blank">Website</a> </p><p><a href="mailto:hello@thecommunicationscoach.ie" rel="noopener noreferrer" target="_blank">Email</a> </p><p><a href="https://www.instagram.com/thecommunicationscoach.ie/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p><a href="https://www.linkedin.com/in/aislingorourkecc" rel="noopener noreferrer" target="_blank">LinkedIn</a></p><br><p><br></p><p><strong>Connect with Roisin</strong></p><p><a href="https://www.linkedin.com/in/marketingmentors/" rel="noopener noreferrer" target="_blank">LinkedIn</a></p><p><a href="https://marketingmentorsonline.com/" rel="noopener noreferrer" target="_blank">Website</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
79 total episodes available
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- What is Cut Through the Noise with Aisling O' Rourke?
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