Cutting Through The Noise
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Podcast Overview
<p>Join Australian business women, Stephanie Mason, and Hayley Mears as they explore the new business landscape in a post-pandemic world. They will take a deep dive into the disruption and changes across digital marketing, the supply chain, the influence of culture in business and the latest news in tech. <a target="_blank" rel="noopener noreferrer nofollow" href="https://cuttingthroughthenoisepodcast.au/en-aud">https://cuttingthroughthenoisepodcast.au/en-aud</a></p>
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Publishing Since
10/8/2022
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Recent Episodes
June 24, 2026
Episode Nine. S4: Future-Proofing Distribution: Building Brands, Relationships & Revenue
<p>Recorded live at HairCon 2026, this episode of Cutting Through the Noise features host Stephanie Mason in conversation with Jo Robertson, founder of Wonderful Brands and one of the professional beauty industry's most respected distribution and brand-building experts.</p><p></p><p>With extensive experience helping brands expand across multiple markets, Jo has spent decades building successful partnerships between manufacturers, distributors, and salon professionals. Her unique perspective offers valuable insights into what separates brands that achieve sustainable growth from those that struggle to gain traction.</p><p></p><p>Jo explains why distribution is about far more than simply moving products from one market to another. Successful partnerships require alignment, trust, shared values, and a long-term commitment to building a brand's presence within a region. She shares what distributors are really looking for when evaluating emerging brands and the common mistakes businesses make when entering new markets without the right foundations in place.</p><p></p><p>The conversation explores the evolution of the professional beauty industry, from changing consumer expectations to shifts in education, marketing, and brand positioning. Jo also discusses the importance of strong relationships in business, explaining why genuine partnerships continue to be one of the most valuable assets for long-term success.</p><p></p><p>For brands considering international expansion, Jo offers practical advice on preparing for growth, selecting the right partners, and understanding the realities of entering new territories. She also shares her perspective on the future trends shaping the global beauty and hair industries and where she sees the biggest opportunities emerging.</p><p></p><p>Whether you're a salon owner, distributor, educator, or brand founder, this episode provides a valuable behind-the-scenes look at the partnerships and strategies that drive successful businesses around the world.</p><p></p><p><strong>In this episode, we cover:</strong></p><ul><li>What makes a successful distribution partnership</li><li>The biggest mistakes brands make when entering new markets</li><li>Why trust is essential between brands and distributors</li><li>What distributors look for in emerging brands</li><li>How to prepare for international expansion</li><li>The evolution of the professional beauty industry</li><li>Building long-term business relationships that last</li><li>Future trends shaping the global beauty and hair sectors</li></ul><p><strong>Useful Links</strong></p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/wonderfulbrands_uk/">https://www.instagram.com/wonderfulbrands_uk/</a> </li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://wonderful-brands.com/">https://wonderful-brands.com/</a></li></ul>
May 28, 2026
Episode Eight. S4: Salon AI has landed, and it’s more than just a game-changer. It’s a revolution.
<p>In this episode of Cutting Through the Noise, Hayley Mears is joined by Phil Taylor — hairdresser, brand builder, and co-founder of VybeAI — for a future-focused conversation on how artificial intelligence is reshaping the salon industry, and why this shift is happening faster than most people realise.</p><p>With 27 years in the industry, Phil shares his journey from behind the chair into sales, education, and entrepreneurship. After spending 13 years working with a major Australian haircare brand, he went on to build the Hair and Beauty Collective and launch DunGüd, a haircare brand now exported to nine countries.</p><p>But Phil’s latest project may be his biggest yet.</p><p>Phil unpacks the vision behind VybeAI — an AI platform designed specifically for salons. Built to reduce the pressure salon owners face daily, VybeAI aims to solve one of the industry’s biggest silent struggles: decision fatigue. With salon owners constantly juggling staffing, client communication, marketing, retail, finances, and compliance (often without formal business or HR training), Phil believes the future of salons depends on systems that support sustainable leadership.</p><p>Rather than replacing hairdressers, VybeAI is designed to take care of the “heavy lifting” behind the scenes, freeing stylists to focus on what truly matters: creativity, connection, and the client experience.</p><p>Phil breaks down the five core layers of the platform, including SIA (Salon Intelligent Assistant) — an AI avatar named Seer, trained to think like an expert hairdresser and act as a proactive business co-pilot. From education support and product knowledge to HR tools, SOP creation, marketing integration, and even Instagram optimisation, VybeAI is positioning itself as a complete backend operating system for the modern salon.</p><p>This episode is a must-listen for salon owners, managers, and educators who want to stay ahead of the curve — and understand how AI can support, not replace, the future of professional hair.</p><p>In this episode, we cover:</p><ul><li>Phil Taylor’s 27-year career journey and brand-building experience</li><li>Why salon owners experience constant decision fatigue</li><li>The launch of VybeAI and what it was built to solve</li><li>How AI can support salons without removing the human element</li><li>The five core layers of VybeAI, including SIA the salon co-pilot</li><li>Automation tools for marketing, messaging, retail and operations</li><li>AI-driven education support for formulation and troubleshooting</li><li>HR systems, onboarding frameworks, and business structure tools</li><li>The future of salon leadership in an AI-driven era</li></ul><p>Links:</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.vybesalon.ai/">www.vybesalon.ai</a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/vybesalonai">https://www.instagram.com/vybesalonai</a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.facebook.com/vybeai">https://www.facebook.com/vybeai</a></p>
April 10, 2026
Episode Seven. S4: Method and Mindset: JOICO Global artist, Olivia Thompson, is bringing her signature blonding techniques to Hair Festival.
<p>Host Hayley Mears welcomes Olivia Thompson, also known as OMG! Artistry, who joins the podcast from Fort Lauderdale ahead of their first trip to Australia for Hair Festival. The discussion covers Olivia's extensive career, their commitment to education, the development of their viral social media strategy, and a preview of the blonding and colour techniques they will be teaching.</p><p></p><p><strong>Key Takeaways & Discussion Points</strong></p><ul><li>Career and Education Philosophy: OMG! Artistry transitioned from videography to cosmetology. A struggle to receive a cosmetology grant in 2008 led to their "why"—a lifelong commitment to teaching and a vow never to "gatekeep" industry knowledge.</li><li>Integrating Skills for Social Media: They integrated their videography skills, such as storytelling and storyboarding, into hair content about two years into their career, recognising the need to show the before, process, and result.</li><li>The "Proumer" Content Model: After pivoting content five times due to algorithm changes, OMG! Artistry coined the term "proumer". This strategy allows them to serve both professionals and consumers simultaneously, providing content that identifies a problem, offers a solution, and includes the product solution.</li><li>Going Viral: They recounted the story of their viral "water bottle curls" video (a hack involving a water bottle and a blow dryer). The video gained 3 million views in five hours and resulted in 30,000 new followers within two weeks.</li><li>The Power of Personality: To stand out in the beauty industry, stylists need to be themselves and showcase their personality alongside their techniques and hacks to build trust and client exposure.</li><li>Hair Festival Education: OMG! Artistry will be joining Katy Reeve and Carolyn Gahan to teach their session, "Method and Mindset," on Sunday, June 28th, from 4:30 to 5:30.<ul><li>Technique Focus: The education will focus on simplifying blonding and creative colour techniques with real-life, repeatable, numeric steps.</li><li>Blonding Inspiration: Their blonding technique is inspired by the haircutting concept of overdirection to create softness.</li><li>Consultation: The class will cover consultation, including reverse engineering the desired look from the client's request. Attendees receive a swag bag valued at $140.</li></ul></li><li>Favourite Joico Hero Products:<ul><li>Silver Light lightener: Lifts over nine levels and contains charcoal-infused ingredients that multitask by lifting and toning simultaneously.</li><li>K-Pak Color Therapy Luster Lock Treatment (K-PAK 20): Strengthens the hair and is considered an essential product.</li><li>Heat Hero: A dry thermal protection spray with a hold of three, featuring a split-end mender that activates with heat.e heat to deeply absorb the treatment.</li></ul></li></ul><p><strong>Links & Resources</strong></p><ul><li>Follow OMG! Artistry (Olivia Thompson): Instagram & TikTok under the handle OMG Artistry. @omgartistry <a target="_blank" rel="noopener noreferrer nofollow" href="https://linktr.ee/Omgartistry">https://linktr.ee/Omgartistry</a></li><li>Follow Joico: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/joicoaustralianz/">https://www.instagram.com/joicoaustralianz/</a></li><li>Hair Festival Tickets: <a target="_blank" rel="noopener noreferrer nofollow" href="https://events.humanitix.com/2026-hair-festival/tickets#group3">https://events.humanitix.com/2026-hair-festival/tickets#group3</a></li><li>Hair Festival Session: "Method and Mindset" with OMG! Artistry, Katy Reeve, and Carolyn Gahan <a target="_blank" rel="noopener noreferrer nofollow" href="https://hairfestival.com.au/sessions/joico-presentation/">https://hairfestival.com.au/sessions/joico-presentation/</a> (Sunday, June 28th, 4:30 – 5:30)</li></ul>
94 total episodes available
Recent guests on Cutting Through The Noise
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Luke Benson
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Jules Tognini
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Duncan Richards
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Kerrie Di Mattia
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Katy Reeve
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Andrew Cobeldick
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Mikelha Jade Riley
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Carolyn Gahan
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Nicole Kae
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Natalie Anne
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- What is Cutting Through The Noise?
<p>Join Australian business women, Stephanie Mason, and Hayley Mears as they explore the new business landscape in a post-pandemic world. They will take a deep dive into the disruption and changes across digital marketing, the supply chain, the influence of culture in business and the latest news in tech. <a target="_blank" rel="noopener noreferrer nofollow" href="https://cuttingthroughthenoisepodcast.au/en-aud">https://cuttingthroughthenoisepodcast.au/en-aud</a></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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