"Direct 2 Chile" is a podcast to learn about what it's like to do business in Chile by speaking to people doing it and understanding their stories, challenges and successes to date.
#06 - Inside Logitech's success: The electronic peripherals revolution with Francisco Hola
In this episode, I had a conversation with Francisco Hola, the recently former Country Manager of Logitech, a Swiss-American electronics company that manufactures peripherals for personal computers, including mice, keyboards, speakers, headphones, and gaming wheels.
We discussed how Logitech managed to quadruple its sales during the pandemic, its relationship with small and large companies, its competitors, and Francisco Hola's departure after seven years as Country Manager.
19 May 2023
#05 - Accelerating Growth: Matías Barahona's Insights on E-commerce Challenges in Chile
Matías Barahona is the CEO of Multivende, an omnichannel e-commerce integration company that synchronizes and integrates your marketplaces, online store, and logistics into a single platform.
We talked about the fast-paced world of e-commerce in Chile and the challenges that lie ahead.
Show notes:
Visit Multivende in multivende.com
If you want us to produce your podcast please contact seone.delfina@gmail.com
6 Apr 2023
#04 - “In Chile, no one knows how much one hour is worth” with Amit Sodani
Amit Sodani is the Founder and CEO of kupos.com, an online platform that allows users to purchase bus and train tickets in Chile and other countries in Latin America.
He’s been in the spotlight recently for his hot take on the 40 working-hours week controversy. Let´s hear what he has to say about doing business in Chile.
27 Mar 2023
#03 - Discover the secrets of doing business in Chile with Maconline's CEO, Felipe Maristany
In this episode, we invited Felipe Maristany, CEO of Maconline, one of the top technology companies in Chile and one of the official Apple resellers in the country.
With over 17 years of experience in the technology industry and working with some of Chile's largest companies, Felipe shared his insights on doing business in Chile, adapting to the Chilean market, and Maconline's innovative solutions for preventing theft in physical stores.
2 Feb 2023
#02 - How to be the largest online perfume company in Chile with over US$20M in sales with Aakash Goklani
Aakash Goklani is the Founder and CEO of Eliteperfumes.cl, Chile's N1 online perfumer shop that seeks to democratize access to luxury. It’s also the largest fragrance e-commerce in the country with more than 2,500 products in its portfolio (projecting 5,000 by the end of the year).
How did he create the N1 perfume e-commerce in Chile? What marketing strategies did he use?
24 Jan 2023
#01 - Komal Dadlani, the only Chilean entrepreneur at the Davos World Economic Forum
Komal Dadlani, a biochemist at the University of Chile, founded Lab4U at the age of 24, an educational technology platform that transforms smartphones into a pocket laboratory. In 2015, she was chosen as the "most entrepreneurial woman in the world" and she is also the first Chilean to win the international Cartier Women's Initiative Awards.
We talked about what it's like to start a business in Chile, Lab4U business model and her presence in Davos, having been recognized by the World Economic Forum as one of the Young Leaders.
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