D2CVille is a story-driven online community where we talk about direct-to-consumer brands, technologies, and everything related to the D2C space. Follow us for exclusive insights from the D2C world!
Hacking the influencer marketing: Tomer Hen from Switch Supplements
👋👋 Hey D2C community!
In our 30th episode of the D2CVille Stories Series, we had a chat with Tomer Hen, Founder of Switch Supplements. Switch Supplements is revolutionizing the health and wellness industry with its innovative and effective products. Tomer shared his insights about the challenges and triumphs of building a D2C supplement brand!
But before we get started, we have something special for you – the D2C Digest Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at:
https://d2cville-newsletter.beehiiv.com
Now, back to the good stuff:
🟢 Tomer discussed his initial entrepreneurial journey, which began with selling on eBay at the age of 13 and evolved into founding a successful affiliate marketing agency.
🟢 He highlighted the importance of influencer marketing, emphasizing how sending free products to influencers helped Switch Supplements grow organically without relying on paid ads.
🟢 Tomer also shared that paying influencers upfront can often decrease trust and authenticity, making organic relationships and word-of-mouth marketing more effective.
For more, check out the episode!
For our listeners, remember to visit
https://www.switchsupplements.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-tomer-hen
We've got tons more exciting content coming your way, so stay tuned! 🔜🚀
Remember to visit D2CVille at https://www.d2cville.com/ for more D2C awesomeness.
16 Jul 2024
Engaged ecommerce: Irem Isik from Storyly
👋👋 Hey D2C community!
In our 29th episode of the D2CVille Stories Series, we had a chat with Irem Isik, Head of Marketing at Storyly. Storyly is a user engagement platform that offers personalized, interactive, and shoppable content experiences. Irem shared her insights about what is engaged ecommerce and why it’s crucial D2C brands!
But before we get started, we have something special for you – the D2C Digest Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at:
https://d2cville-newsletter.beehiiv.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-irem-isik (https://d2cville-newsletter.beehiiv.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-irem-isik)
Now, back to the good stuff:
🟢 Irem defines engaged commerce as creating engaged shoppers by building relationships, sparking conversations, entertaining customers, and ultimately fostering loyalty.
🟢 This matters to customers because it enhances their shopping experience and builds a deeper connection with the brand.
🟢 A key aspect of engaged commerce is content customization and personalization. However, avoiding the creepiness factor is crucial. According to Irem, the answer lies in rewarding your customers.
For more, check out the episode!
For our listeners remember to visit
https://www.storyly.io/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-irem-isik (https://www.storyly.io/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-irem-isik)
We've got tons more exciting content coming your way, so stay tuned! 🔜🚀
Remember to visit D2CVille at https://www.d2cville.com/ (https://www.d2cville.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-irem-isik) for more D2C awesomeness.
3 May 2024
D2C Analytics: Alon and Michael from Octup
👋👋 Hey D2C community!
In our 28th episode of the D2CVille Stories Series, we had a chat with Alon Portuk, who is the Founder & CEO at Octup, along with Michael Woolfson, the Head of Growth. They shared insights into how they support Shopify D2C brands!
But before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at:
https://www.d2cville.com/newsletter?u... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa05jTDRQd1hwRzdSQmZXa1RSSmtLS3NKTVdlUXxBQ3Jtc0ttOWhSV1BXZ1V1ZXl5ZTMzTXl6WWNFYjI4ZVhONGZZUjBBSW5HeENHWjJJMkpvcWxEWnQwa0htYWZWNmp2cjRvbEhKcFRVNVpuT2hNZ0RDQm85YUt6TEN0M2xHZ2hET1N6a2lpU1JfSjdXXzJPcnpfbw&q=https%3A%2F%2Fwww.d2cville.com%2Fnewsletter%3Futm_source%3Dyoutube%26utm_medium%3Dsocial%26utm_campaign%3Dd2cville-youtube-grip-podcast&v=HJTMzxc312U)
Now, back to the good stuff:
🟢 After the successful scaling of Apricoat (https://apricoat.com/en-de), Alon ventured into founding Octup.
🟢 As Alon mentioned, "One of the problems today’s D2C brands have is tons of tabs they have on their browser." So Octup offers a consolidated platform instead of navigating through multiple analytical tools. It provides crucial operational data essential for your business.
🟢 We also chatted about how to make a Shopify tool thrive in a tough market, tapping into Michael's experience in boosting growth.
So what are you waiting for? Check out the episode and let us know what you think!
For our listeners remember to visit
https://octup.com/?utm_source=d2cville-spotify&utm_medium=podcast&utm_campaign=d2cville-podcast (https://octup.com/?utm_source=d2cville-spotify&utm_medium=podcast&utm_campaign=d2cville-podcast)
We've got tons more exciting content coming your way, so stay tuned! 🔜🚀
Remember to visit D2CVille at https://www.d2cville.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm44ZmQwUnFMOWFSeW03dE5meUYxcEcwZ3JsQXxBQ3Jtc0tuMDZwYWZaUExKRHZsU1BVWXNfLVFpQXFaOXMxUjNZYjdydXZqbF9oX2FiZTA4Ul82cEl0R3VzMF9PZXVXSUxIa2hUMktoRFZ1QXlVazcyMWxFTWFOdGNkWU53eHpwVmNJQnh2cF9yZ1I1VExwbG9RVQ&q=https%3A%2F%2Fwww.d2cville.com%2F%E2%81%A0%E2%81%A0&v=HJTMzxc312U) for more D2C awesomeness.
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