Episode 155: The Indexing Quality Crisis: Stop Google From "Forgetting" Your Pages
Send us Fan Mail Today, we're diving deep into a severe, but often invisible, technical problem facing large websites: the Indexing Quality Crisis, or what some Googlers refer to as Google "forgetting" your pages. This isn't just a hypothetical scenario; it is a critical issue impacting site coverage, especially for large publishers and e-commerce sites. Historically, SEO focused on ensuring Google could crawl and index your content. Now, even if Google can crawl a page, it might choose to de...
27 Sept 2021
Episode 154: Semrush has a new Keyword Difficulty measurement
Send us a text Hello and thanks for listening to SEO tips today In May, Semrush changed its keyword difficulty. Keyword Difficulty (KD) is a metric that tells you how much SEO effort it might take to organically rank a page in the top 10 results on Google for a certain keyword. And overall with keyword difficulty, the higher the percentage is, the harder the competition will be. They launched an infographic walking through how they now calculate KD which might be worth print...
14 Jul 2021
Episode 153: Can mixed content sites perform well in organic search?
Send us a text Do you have a site with mixed content - both YMYL (Your Money or your Life) and other types of content? Do you know if that is best for organic traffic? Hello. Thanks for listening to SEO tips today. Here’s the takeaway: for that YMYL content to rank (and that’s content where Google thinks could have an impact on the searcher’s current or future well-being (physical, financial, safety, happiness, etc.). You need to break the site in two. As you probably know, YMYL cont...
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