Hey there, welcome to "DAM Right: Winning at Digital Asset Management," the go-to podcast for all DAM things. "DAM Right" is brought to you by Chris Lacinak, the CEO of AVP (weareavp.com), who's on a mission to make digital asset management less 'ugh' and more 'ah-ha!' This isn't just another tech talk; it's a celebration of the stories, strategies, and folks that breath life and meaning into DAM operations. Whether you're knee-deep in digital assets or just DAM curious, Chris, the AVP team, and a lineup of amazing guests are here to enlighten, empathize, entertain, and inspire every second and fourth Thursday. Dive into a mix of interviews, AMAs, case studies, and those all-important behind-the-scenes stories that'll give you the inside scoop on how to make the most of your digital assets. So, grab your headphones, pull up a seat, and join us as we unpack the magic and mayhem of managing digital assets.
DAM Right
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Podcast Overview
Hey there, welcome to "DAM Right: Winning at Digital Asset Management," the go-to podcast for all DAM things. "DAM Right" is brought to you by Chris Lacinak, the CEO of AVP (weareavp.com), who's on a mission to make digital asset management less 'ugh' and more 'ah-ha!' This isn't just another tech talk; it's a celebration of the stories, strategies, and folks that breath life and meaning into DAM operations. Whether you're knee-deep in digital assets or just DAM curious, Chris, the AVP team, and a lineup of amazing guests are here to enlighten, empathize, entertain, and inspire every second and fourth Thursday. Dive into a mix of interviews, AMAs, case studies, and those all-important behind-the-scenes stories that'll give you the inside scoop on how to make the most of your digital assets. So, grab your headphones, pull up a seat, and join us as we unpack the magic and mayhem of managing digital assets.
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Publishing Since
2/17/2024
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Recent Episodes
February 19, 2026
The DAM AI Gap Is Real. Here’s How to Close It.
Host Chris Lacinak examines the growing DAM AI Gap, revealing how organizational readiness impacts the operationalization of AI and highlighting the importance of strong metadata and governance.
January 22, 2026
DAM Deep Dive: Aprimo
Host Chris Lacinak interviews Erik Huddleston, Kevin Souers, and Nick Tomassetti from Aprimo, who discuss Aprimo's evolution, enterprise DAM strategies, and the integration of AI, revealing insights into content operations and long-term value creation.
December 22, 2025
What 2025 Taught Us About Getting DAM Right in 2026
<p>The AVP team takes lessons learned from 2025 and digs into what it really takes to get DAM right as organizations head into 2026.</p><p>Host Chris Lacinak is joined by Kara Van Malssen, John Horodyski, Amy Rudersdorf, and Shawn Averkamp for a candid, pragmatic conversation about the priorities, pitfalls, and decisions that will shape DAM programs in the year ahead.</p><p>This episode focuses on the lessons that emerged from real-world work across DAM selection, implementation, migrations, AI experimentation, governance, integrations, change management, and more, and how those lessons should inform what organizations do next.</p><p>The team explores the growing gap between platform capabilities and organizational readiness, the rise of DAM-adjacent tools, why integrations and automation continue to challenge teams, and how AI is forcing a renewed focus on fundamentals like metadata, permissions, and stewardship. They also tackle big questions that will carry well beyond 2026: Is DAM evolving or being redefined? Are organizations moving too fast or not fast enough? And what conversations still need more attention inside the DAM community?</p><p>If you manage, select, govern, or depend on a DAM platform, this episode is designed to help you move forward with clearer priorities, better questions, and a more realistic view of what success actually requires. 👉 Subscribe for more DAM Right conversations that focus on practical insight, not hype, as the DAM landscape continues to evolve.</p><p><strong>Guest Info: </strong></p><p>Kara Van Malssen – Partner and Managing Director, AVP <a href="https://www.linkedin.com/in/kvanmalssen/ " rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kvanmalssen/ </a></p><p>John Horodyski – Managing Director, Strategic Client Growth, AVP <a href="https://www.linkedin.com/in/johnhorodyski/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/johnhorodyski/</a></p><p>Amy Rudersdorf – Director of Consulting Operations, AVP <a href="https://www.linkedin.com/in/amyrudersdorf/ " rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/amyrudersdorf/ </a></p><p>Shawn Averkamp – Director of R&D Services, AVP <a href="https://www.linkedin.com/in/shawnaverkamp/ " rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/shawnaverkamp/ </a></p><p><strong>Resources mentioned in this episode:</strong></p><p>DAM Good Advice Newsletter (Subscribe to get updated when the 2026 DAM Trends Survey Report is published) <a href="https://www.weareavp.com/damgoodadvice " rel="noopener noreferrer" target="_blank">https://www.weareavp.com/damgoodadvice </a></p><p>Interline DPC 2026 Report <a href="https://bit.ly/interlinedpc2026 " rel="noopener noreferrer" target="_blank">https://bit.ly/interlinedpc2026 </a></p><p>C2PA <a href="https://c2pa.org/ " rel="noopener noreferrer" target="_blank">https://c2pa.org/ </a></p><p>EU Artificial Intelligence Act <a href="https://artificialintelligenceact.eu/ " rel="noopener noreferrer" target="_blank">https://artificialintelligenceact.eu/ </a></p><p><strong>Engage:</strong></p><p>📰 Subscribe to DAM Good Advice at <a href="https://www.weareavp.com/damgoodadvice " rel="noopener noreferrer" target="_blank">https://www.weareavp.com/damgoodadvice </a></p><p>🆓 Access free DAM resources at <a href="https://www.weareavp.com/free-resources/ " rel="noopener noreferrer" target="_blank">https://www.weareavp.com/free-resources/ </a></p><p>🔗 Connect with Chris on LinkedIn: <a href="https://linkedin.com/in/clacinak" rel="noopener noreferrer" target="_blank">https://linkedin.com/in/clacinak</a></p>
24 total episodes available with 5 transcripts
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Erik Huddleston
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Kevin Souers
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Nick Tomassetti
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This podcast updates bi-weekly.
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