DAM Right

About DAM Right

Hey there, welcome to "DAM Right: Winning at Digital Asset Management," the go-to podcast for all DAM things. "DAM Right" is brought to you by Chris Lacinak, the CEO of AVP (weareavp.com), who's on a mission to make digital asset management less 'ugh' and more 'ah-ha!' This isn't just another tech talk; it's a celebration of the stories, strategies, and folks that breath life and meaning into DAM operations. Whether you're knee-deep in digital assets or just DAM curious, Chris, the AVP team, and a lineup of amazing guests are here to enlighten, empathize, entertain, and inspire every second and fourth Thursday. Dive into a mix of interviews, AMAs, case studies, and those all-important behind-the-scenes stories that'll give you the inside scoop on how to make the most of your digital assets. So, grab your headphones, pull up a seat, and join us as we unpack the magic and mayhem of managing digital assets.

Publisher

AVP

Category

business · education · technology

Language

en

Explicit

No

First episode

17 Feb 2024

Latest episode

19 Feb 2026

Latest episodes

7 of 24 episodes have a transcript.

1. 

   19 Feb 2026TRANSCRIPT

   The DAM AI Gap Is Real. Here’s How to Close It.

   Host Chris Lacinak examines the growing DAM AI Gap, revealing how organizational readiness impacts the operationalization of AI and highlighting the importance of strong metadata and governance.

2. 

   22 Jan 2026TRANSCRIPT

   DAM Deep Dive: Aprimo

   Host Chris Lacinak interviews Erik Huddleston, Kevin Souers, and Nick Tomassetti from Aprimo, who discuss Aprimo's evolution, enterprise DAM strategies, and the integration of AI, revealing insights into content operations and long-term value creation.

3. 

   22 Dec 2025TRANSCRIPT

   What 2025 Taught Us About Getting DAM Right in 2026

   The AVP team takes lessons learned from 2025 and digs into what it really takes to get DAM right as organizations head into 2026. Host Chris Lacinak is joined by Kara Van Malssen, John Horodyski, Amy Rudersdorf, and Shawn Averkamp for a candid, pragmatic conversation about the priorities, pitfalls, and decisions that will shape DAM programs in the year ahead. This episode focuses on the lessons that emerged from real-world work across DAM selection, implementation, migrations, AI experimentation, governance, integrations, change management, and more, and how those lessons should inform what organizations do next. The team explores the growing gap between platform capabilities and organizational readiness, the rise of DAM-adjacent tools, why integrations and automation continue to challenge teams, and how AI is forcing a renewed focus on fundamentals like metadata, permissions, and stewardship. They also tackle big questions that will carry well beyond 2026: Is DAM evolving or being redefined? Are organizations moving too fast or not fast enough? And what conversations still need more attention inside the DAM community? If you manage, select, govern, or depend on a DAM platform, this episode is designed to help you move forward with clearer priorities, better questions, and a more realistic view of what success actually requires. 👉 Subscribe for more DAM Right conversations that focus on practical insight, not hype, as the DAM landscape continues to evolve. Guest Info: Kara Van Malssen – Partner and Managing Director, AVP https://www.linkedin.com/in/kvanmalssen/ (https://www.linkedin.com/in/kvanmalssen/ ) John Horodyski – Managing Director, Strategic Client Growth, AVP https://www.linkedin.com/in/johnhorodyski/ (https://www.linkedin.com/in/johnhorodyski/) Amy Rudersdorf – Director of Consulting Operations, AVP https://www.linkedin.com/in/amyrudersdorf/ (https://www.linkedin.com/in/amyrudersdorf/ ) Shawn Averkamp – Director of R&D Services, AVP https://www.linkedin.com/in/shawnaverkamp/ (https://www.linkedin.com/in/shawnaverkamp/ ) Resources mentioned in this episode: DAM Good Advice Newsletter (Subscribe to get updated when the 2026 DAM Trends Survey Report is published) https://www.weareavp.com/damgoodadvice (https://www.weareavp.com/damgoodadvice ) Interline DPC 2026 Report https://bit.ly/interlinedpc2026 (https://bit.ly/interlinedpc2026 ) C2PA https://c2pa.org/ (https://c2pa.org/ ) EU Artificial Intelligence Act https://artificialintelligenceact.eu/ (https://artificialintelligenceact.eu/ ) Engage: 📰 Subscribe to DAM Good Advice at https://www.weareavp.com/damgoodadvice (https://www.weareavp.com/damgoodadvice ) 🆓 Access free DAM resources at https://www.weareavp.com/free-resources/ (https://www.weareavp.com/free-resources/ ) 🔗 Connect with Chris on LinkedIn: https://linkedin.com/in/clacinak (https://linkedin.com/in/clacinak)

Inside a recent episode

The DAM AI Gap Is Real. Here’s How to Close It.

Published 19 Feb 2026 · Transcript excerpt

[…] If user -centered metadata and taxonomy are weak, AI -generated metadata and search experiences will disappoint. If governance is ambiguous, automation becomes very risky. If rights and brand management are inconsistent, continent scale becomes a liability. What we are seeing instead is a surge in surface level, AI enablement, automatic metadata creation, chat interfaces layered over repository, generative AI variants spun up from existing assets, eager AI agents ready to fulfill tasks. Many of these capabilities are useful, but we are often mistaking enablement for readiness. An AI enabled interface does not mean the system is AI operationalized. […]

Who has been a guest on DAM Right

Names identified in recent episode analyses. Showing up to five guests.

• Erik Huddleston
• Kevin Souers
• Nick Tomassetti

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

3,950

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

16 ratings

Podcast Authority Score: 56 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

56

Social presence

0

YouTube

68

Engagement

71

Contact DAM Right

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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