Discussions with thought leaders about the importance of emotions in politics, culture and life
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Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)
Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023).
Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand’s offerings can empower them.
Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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24 Aug 2023
Jennifer Moss, "The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It" (HBRP, 2021)
Today I talked to Jennifer Moss about her new book The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It (HBRP, 2021).
Workplace burnout is such an urgent issue that up to 700,000 people are believed to have died primarily due to workload stress – and yet many company leaders remain in denial. Their stance is that self-care will provide the solution when, in fact, it’s the workplace eco-system in which these victims are operating that so often drives their unfair fate. From workloads to a perceived lack of control over one’s job, to poor work relationships and a pervasive sense of injustice on the job, burnout can be driven by many factors. The solution, however, is relatively straightforward as suggested by Jennifer Moss in this interview. Leaders need to get out of their corner offices and talk to employees, learn what they’re dealing with and what the impediments are to being happier and more productive at work. If they do so, the rewards are immense both personally and financially as studies show that a truly healthy work environment can lift ROI by 20% or more.
Jennifer Moss is an award-winning Canadian journalist, author, and international speaker. Her articles have appeared in HuffPost, Forbes, Fortune, and elsewhere.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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10 Aug 2023
Yael Schonbrun, "Work, Parent, Thrive: 12 Science-Backed Strategies to Ditch Guilt, Manage Overwhelm, and Grow Connection" (Shambhala, 2022)
Today I talked to Yael Schonbrun about her book Work, Parent, Thrive: 12 Science-Backed Strategies to Ditch Guilt, Manage Overwhelm, and Grow Connection (Shambhala, 2022).
The positive psychology movement and Buddhism have more than a little in common, as confirmed by Yael Schonbrun during this discussion of how to find synergy and richness in what might seem at times to be the utterly conflicting roles we play in life. Underlying this book’s twelve strategies is ACT (Acceptance and Commitment Therapy) with its emphasis on being in the moment, practicing acceptance, and diffusing (or unhooking) from perspectives that might be holding us back. Also of note in this discussion is the interplay between two core ingredients of happiness: meaningfulness and pleasure. To leverage those two ingredients while finding a way to move through learned helplessness (also known as emotional gridlock), listen is as Schonbrun offers advice derived from not only her academic readings but her real-life experiences with his patients, kids, larger family and friends alike.
Yael Schonbrun is a clinical psychologist who specializes in treating relationships. She is also a cohost of the podcast Psychologists off the Clock, an assistant professor at Brown University, and a parent of three children.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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