I'm Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales.
I started my first online business in 1996 while I was a stay-at-home dad, and I've been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses.
In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what's working – and what's not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
Host Jeff Walker and guests Chris and Dan explore how to escape the content treadmill and build a business through audience connection, not just volume.
5 May 2026TRANSCRIPT
The Habits of Mental Resilience
In this clip, I share what's really helped me build mental resilience over the years.
Some of it is foundational — a natural sense of enthusiasm, and a long-term commitment to practices like meditation and yoga. But the biggest shift came from understanding what I call a Stockdale Moment.
That's the ability to face the brutal reality of your situation, while still maintaining absolute faith that you'll get through it.
During COVID, I made a decision early on: this would be a defining moment. Not something that happened to me — something I would lead through. That mindset changed how I showed up for my team, my clients, and my community during a very uncertain time.
At the end of the day, resilience comes back to this: your job is to serve. When you focus on serving others, it pulls you out of "woe is me" and puts you back into action.
That's where real strength comes from.
FREE audiobook "Launch: how to sell almost anything online, build a business you love, and live the life of your dreams" by Jeff Walker.
👉 https://getyoulaunched.com/
Want to launch or grow your business – faster?
Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/
Hear more from Jeff Walker on…
YouTube: http://www.youtube.com/@productlaunch
Instagram: https://www.instagram.com/jeffwalkerco
Threads: https://www.threads.net/@jeffwalkerco
Resources Referenced in the episode:
Got a question for us?
Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!
THANKS FOR TUNING IN!
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28 Apr 2026
Information Is Worth $0
"If anyone can use a free AI tool to get a personalised answer to any question in seconds… are courses dead?"
That's how we open this week's episode of Dare to Launch.
Here's my answer – the value of information is trending towards zero.
I chose those words very carefully. And when you check out the episode, you'll see why.
I've been deep in AI since the 90s. Back then I was using AI to predict stock market trends. And I don't think I've seen a moment that required business owners to think more critically about what they're really selling.
So Chris, Dan, and I sat down to unpack what's really happening with AI right now – and what it means if you're in the expert, coaching, or teaching business.
This is a spicy episode.
Dan and I are usually on the same page. But this time… well, let's just say we have a number of "let me offer a counterpoint" moments. 😉
We also get into:
Why the value of information going to $0 is actually GOOD news for some folks in the wisdom business (and how to make sure you're on the right side of the line)
The one word I've had on my mind since ChatGPT launched – and why it's still the most important word in the AI space
The "AI Tingle" that is – "quietly" – waiting to destroy the trust you've built with your audience (yep, that was deliberate!)
Why using AI to improve your copy could harm your conversions – and why you might be better off writing it yourself (even if you're not good at copy)
What your customers are REALLY buying in an AI world – and how knitting can help you sell it
The most AI proof business I know – and the human elements AI can't replicate
Why people using AI to solve their problems for free could be your best customers
… and more.
Don't believe the doom-and-gloom…
There's opportunity here with AI… and you have more control over it than you might realise.
- - -
Get the Free Audiobook of Launch by Jeff Walker at https://getyoulaunched.com/
Want to launch or grow your business – faster?
Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/
- - -
Hear more from Jeff Walker on…
YouTube: http://www.youtube.com/@productlaunch
Instagram: https://www.instagram.com/jeffwalkerco
Threads: https://www.threads.net/@jeffwalkerco
Resources Referenced in the episode:
Got a question for us?
Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!
THANKS FOR TUNING IN!
If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.
Think you know someone who would enjoy this episode? Do them a favor and share it with them.
Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
Inside a recent episode
Watch This Before You Post More Content
Published 12 May 2026 · Transcript excerpt
[…] If you were to restart your business now, knowing what, you know, what would be your first steps to really start building that connection with your audience? So that's a great question. I think, It depends on where you're starting at. I think a very important thing is to find your niche and find your voice within that niche. And I think social is phenomenal for that because your people are there. And depending on your niche, they could be in different properties. They might be on Insta or they might be on LinkedIn or they might be on YouTube. YouTube and YouTube. So they could be in different places, but you can find them. […]
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