Data and Doctor Doom uses songs, jokes, and an empirical evidence-based methodology to explain how transmedia characters work, who Doctor Doom is, and why it matters.
In this epic concluding episode Dr MJ Hibbett - the world's only, and thus leading, academic expert on Doctor Doom - uses songs and rigorous research to discuss auteur theory, the world's greatest ever committee, why we don't talk about comics in the same way as other media formats, and Marvel Superheroes Secret Wars, before summarising the central message of the whole series.Featured songs:
Why Don't We Talk About Comics?
Marvel Super Heroes Secret Wars
Closing Medley
Links:
Data and Doctor Doom: Original Soundtrack (the album)
Data and Doctor Doom: An Empirical Approach To Transmedia Characters (the book)
www.dataanddoctordoom.com/
18 Aug 2026
Episode Four: Two Dennises The Menaces
In our penultimate episode, MJ Hibbett tests his unified catalogue of transmedia character components (please don't call it The Hibbett Methodology) on the two entirely separate characters called Dennis The Menace. This leads to an explanation of retcons and how our own memory changes and updates itself over time, the top ten Doctor Doom creators of The Marvel according to both the fan survey and the analysis, and a look at why the difference between those two lists really matters.
Podbean
Spotify
Apple
Youtube
Amazon Music
Featured songs:
Two Dennises The Menaces
Fuzzy Trace Theory
Many Hearts
Links:
The three generations of Dennis The Menace (journal article, free do download)
Full dataset for all Doom research
Data and Doctor Doom: An Empirical Approach To Transmedia Characters (the book)
11 Aug 2026
Episode Three: The Where, What, How And Whom Of Doctor Doom
In this third episode, MJ Hibbett's empirical investigations sees him explaining how to find out what other people think, telling the truth about Squirrel Girl (and Squirrel Cyril), discussing how to eyeball data and finally revealing the where, what, how and whom of Doctor Doom.
Featured songs:
Asking
That Is Empirical
Eyeball The Data
The Where, What, How And Whom Of Doctor Doom
Links:
Blog about Fantastic Four #59
Doctor Doom fan survey results
Research Excellence Framework 2029
Full dataset for all Doom research
4 Aug 2026
Episode Two: The Marvel Age
In this second episode MJ Hibbett - the world's only Doctor of Doctor Doom - demonstrates how character components work, proposes a unified catalogue to analyse them (which he would discourage you from calling 'The Hibbett Methodology'), gives the first proper definition of 'The Marvel Age', and explains what it is to be empirical and why it's a good idea.
Featured songs:
My Unified Catalogue Of Transmedia Character Components
That's Not Empirical
The Marvel Age
Random Stratified Sampling
Links:
Dctor Doom In The Marvel Age: Data (includes description of character components)
Contact details for Bloomsbury
Periodizing ‘The Marvel Age’ Using the Production of Culture Approach (book chapter, available to read for free)
List of all texts in corpus
28 Jul 2026
Episode One: Like Batman But Better
In this first episode MJ Hibbett - the world’s leading (and only) academic expert on Doctor Doom - delves into the secret origin of Doctor Doom and explains why he’s better than Batman, reveals his own secret origin story, pays tribute to legendary comic shop ’The House On The Borderland’, and explains why it matters to take an empirical, evidence-based approach to arts and humanities research.
18 Jul 2026
The Trailer
'Data and Doctor Doom' is a five-part weekly podcast series in which Indie legend MJ Hibbett PhD - the world's leading (and only) academic expert on Doctor Doom - tells you all you need to know about the MCU's next big baddie.
The series is a musical adaptation of MJ's PhD thesis (yes, that makes him a Doctor of Doctor Doom). It uses songs, jokes, and a thirteen-dimensional unified catalogue of transmedia character components, to show how Doctor Doom can be explained using empirical analyses, how this can be applied to all fictional characters, and why on earth you'd want to do that.
'Data and Doctor Doom' started off as a one-man musical which MJ toured around the UK during 2025, but with the release of 'Avengers: Doomsday' imminent he thought it was time to make it available to the whole world. The first episode will be available from all podcast platforms on Tuesday 28 July, with others to follow weekly after that.
You can find further details, including links to MJ's original research, at www.dataanddoctordoom.com
Reach and audience
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Spotify
5.0 / 5
2 ratings
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