Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Data Beats Opinion
Claim This Podcastby Keith Perhac
5.0(1 reviews)
20 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Language
🇺🇲
Publishing Since
11/12/2019
1 verified contact email on file for Data Beats Opinion
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Recent Episodes
June 3, 2026
The new retention playbook for repeat purchases
Is your retention making or breaking your lifetime revenue? After the first purchase, most e-commerce brands go quiet — or start blasting discount codes. But the brands that win long-term treat every purchase as the beginning of a relationship, not the end of one. In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Ishita Agarwal — founder of Tapp — to dig into why retention is the biggest untapped lever in business, why CAC math is breaking for most brands, and what it actually looks like to turn one-time buyers into loyal fans. What you'll discover: Why your retention tools are only working for 10% of your customers — and what to do about the other 90% From customer to member: the post-purchase mindset shift that changes everything Why discount codes are the wrong retention lever (and what drives real brand loyalty) The CAC math that's quietly bankrupting e-commerce brands — and the LTV fix most brands are ignoring How NFC tags outperform QR codes by 40x — and why physical packaging is an underrated engagement channel About the Guest: Ishita Agarwal is the founder of Tapp, a post-purchase engagement platform that helps e-commerce brands turn one-time buyers into loyal fans. With roots in M&A consulting and emerging technology, she went on to study design and behavioral science at Stanford before zeroing in on the post-purchase gap in commerce. Ishita brings a tech-world playbook — onboarding flows, habit loops, and gamification — to the e-commerce brands that need it most. Connect with Ishita at thetapp.io or on LinkedIn. About SegMetrics: Why Choose SegMetrics? Instant clarity on what is and isn’t working in your business Full-funnel analytics that lets you optimize every marketing touch point for revenue Unify your cross-platform data into a single source of truth Better data → Smarter decisions → Faster growth. Accelerate your growth with SegMetrics. Get Started Today: Learn how SegMetrics can uncover your hidden profits: https://segmetrics.io/ Start a 14-day free trial: https://segmetrics.io/pricing Book a demo: https://segmetrics.io/book-a-demo
April 6, 2026
How to grow without ads, algorithms, or cold outreach
Why does every marketing channel feel broken right now?⚠️ Ads are expensive. SEO is getting buried under AI overviews. Cold outreach is noise. So what actually works? Turns out, it's the same thing that worked before Facebook ads existed: relationships and owned distribution. In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Greg Digneo — founder of Content Guppy and a 20-year marketing veteran — to break down the owned distribution revolution. Greg makes the case that one good partnership conversation can replace a thousand cold emails, why founder-led content consistently outperforms polished marketing, and how to build a growth engine that doesn't break every time an algorithm changes. E-commerce success means learning the new rules for trust, security and growth in 2026 What you'll discover: Three street-tested strategies to grow your email list (even if you’re starting small) How to take control of your own distribution (no more “walled gardens” or “Google Tax”) Strategies to streamline founder-led content with AI How to measure the value of different lead sources Show Notes[00:00] Meet Greg Digneo [02:00] How cheap Facebook ads killed affiliate marketing [03:00] The partnership revolution [06:13] What a modern partnership looks like [09:31] Why the internet is becoming a walled garden [13:53] How Google killed the affiliate listicle game [17:43] Owned distribution explained [19:32] What most people get wrong about their email list [20:46] How Greg actually builds owned distribution [24:27] Finding qualified leads hiding in your email list [27:00] One to one to many [28:18] How creators vs SaaS think about owned distribution [29:00] Why the old SaaS playbook is breaking down[32:21] How SegMetrics turned off $15K in ads and grew [33:46] When Greg stopped recommending SEO [36:04] People follow people, not brands [38:00] Parasocial relationships and founder-led content [40:22] Founders who get out there grow faster [42:02] How to create content when you hate creating content [44:40] Repurposing conversations into newsletters and posts [45:49] How to use AI to streamline founder-led content[49:41] Where to find Greg Subscribe for monthly episodes covering conversion optimization, content strategy, copywriting, and other growth tactics that actually move the needle. About the Guest:Greg Digneo is the founder of Content Guppy, which helps B2B SaaS companies grow through owned distribution and organic visibility. With 20+ years of marketing experience, Greg has evolved Content Guppy from a traditional SEO agency into a partnership-first growth model — helping SaaS brands build audience presence that outlasts algorithm changes and paid ad volatility. Connect with Greg on LinkedIn or at Content Guppy. About SegMetrics: Why Choose SegMetrics?• Instant clarity on what is and isn’t working in your business• Full-funnel analytics that lets you optimize every marketing touch point for revenue• Unify your cross-platform data into a single source of truth Better data → Smarter decisions → Faster growth. Accelerate your growth with SegMetrics. Learn more https://segmetrics.io/ Get Started Today:• Learn how SegMetrics can uncover your hidden profits: https://segmetrics.io/• Start a 14-day free trial: https://segmetrics.io/pricing• Book a demo: https://segmetrics.io/book-a-demo #partnerships #growthmarketing #SEO #ai #segmetrics
December 12, 2025
Stop showing the same website to everyone!
“Is your website just a billboard?” In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Brennan Dunn, founder of RightMessage. They explore the future of personalization and segmentation-based marketing. If you’re not personalizing your marketing, then yes, your website IS just a billboard. As are your emails. Are you ready to see how you can double conversions with some simple, automated techniques? What you'll discover: How to find hidden leaks in your marketing How to design questionnaires that get 80+% completion rates Shifting from generic funnels to customized product orbits Advanced personalization & segmentation tricks Subscribe for monthly episodes covering conversion optimization, content strategy, copywriting, and other growth tactics that actually move the needle. About the Guest: Brennan Dunn is the founder of RightMessage, a platform that helps SaaS and Creator businesses personalize their websites and emails based on who’s visiting. He’s spent years helping marketers move beyond one-size-fits-all funnels by using zero-party data, real-time segmentation, and smart automation to deliver more relevant, higher-converting customer experiences. Connect with Brennan via LinkedIn or RightMessage About SegMetrics: Why Choose SegMetrics? Instant clarity on what is and isn’t working in your business Full-funnel analytics that lets you optimize every marketing touch point for revenue Unify your cross-platform data into a single source of truth Better data → Smarter decisions → Faster growth. Accelerate your growth with SegMetrics. Get Started Today: Learn how SegMetrics can uncover your hidden profits: https://segmetrics.io/ Start a 14-day free trial: https://segmetrics.io/pricing Book a demo: https://segmetrics.io/book-a-demo
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This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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