A podcast where innovative business leaders discuss data: how to think about, how to use it and how it can help us all make better business decisions every day. As they tell their stories of trials and triumphs, you’ll gain key insights to leverage in your own day-to-day operations.
Data is the foundation for today’s business decisions. Yet, communicating that data in
presentations can overwhelm your audience. Reena Kansal of Leadership Story Lab explains
how to use the art of storytelling to make your message more engaging – and memorable.
Show Notes:
Do you need to communicate data and other complex ideas to your audience? Business
storytelling is all about how you persuade your audience to take action. Join Reena Kansal of
Leadership Story Lab explains how to use the art of storytelling to engage your audience and
help them remember what is most important.
Skip ahead to these highlights:
1:33 About Leadership Story Lab
3:43 Make your audience remember you
7:12 Difference between proving and persuading
9:50 Let the Story Do the Work
11:20 Create meaning for your audience
12:30 The forgetting curve – what do you want your audience to remember?
18:00 Executive summary vs executive story
18:50 Recommendations for becoming a better storyteller
20:00 Become a story collector
21:46 Story helps you be known on a deeper level
25:20 Example of a well-crafted story
Get more information at LeadershipStoryLab.com
24 May 2022TRANSCRIPT
How to Deliver a Data-Driven Presentation
How effective is your data-driven presentation? Bill Franks, who leads the Center for
Statistics and Analytical Research at Kennesaw State University, offers practical tips for
delivering a presentation that dazzles your non-technical business audience and gets the results
you want.
5 Apr 2022TRANSCRIPT
Cryptocurrency: What you Need to Know
If you’re curious about cryptocurrencies, don’t miss this fascinating conversation on the myths and truths of cryptocurrencies. Are they here to stay? Who is driving their popularity? And will cryptocurrencies replace traditional monies? Rachel Cannon, partner at Steptoe and Johnson LLP, has some answers.
8 Mar 2022
When Inflation and the Energy Market Collide
How are inflation and other economic trends in the energy market impacting consumer and commercial sectors? Mark Zoff, manager of market analytics at AEP Energy, explains.
16 Nov 2021
UGA: What Data Reveals About Consumer Finance
Where is consumer finance headed? Dr. Nikhil Paradkar, assistant professor in finance at the Terry College of Business at the University of Georgia, uses data and machine learning to study how changes in the financial sector impact consumers’ credit availability. Learn what he discovered in this interview with Jeff Dugger, principal data scientist and university research director at Equifax.
28 Oct 2021
Auto Industry Navigates Historic Change
Since the COVID-19 pandemic, the automobile industry has gone through changes of historic proportion. Amid a tight auto market, consumer behavior has changed in terms of what they’re buying, how they’re buying it -- and even the face of who is buying has changed for the first time in decades. Tyson Jominy, vice president of data and analytics at JD Power, delivers a striking assessment of the auto industry in this interview with Equifax’s Rissa Reddan.
12 Oct 2021
Data Science is a Team Sport
Learn how data scientists are teaming up with other risk professionals to fuel open source software with differentiated data, which helps companies maximize their business. And hear how some companies are using it to improve people’s lives around the world. In this inspiring episode, David Ferber, SVP of Analytical Capabilities & Solutions at Equifax, interviews Sri Ambati, Founder and CEO of H2O.ai.
23 Sept 2021
How to Strengthen Your Company’s Data Science Program
Data science is critical to companies that want to turn their data into actionable insights. But what can they do to strengthen their data science program and attract the right talent? Jennifer Priestley, Professor of Statistics and Data Science at Kennesaw State University, shares practical ways that companies can collaborate with universities to solve their business problems.
31 Aug 2021
Comperemedia: The Lure of Challenger Banks
Challenger banks, which are smaller upstart banks that usually operate solely online, are gaining in popularity. In fact, their innovative features and services are reshaping the traditional banking industry. Mark Miller joins us from Comperemedia to provide us with background and insights on this new banking trend.
1 Jun 2021
Markaaz: Demystifying Data for Small Business
Rissa Reddan, SVP of Commercial Marketing at Equifax, interviews Hany Fam, founder and CEO of Markaaz, about the digital needs of small businesses. They explore solutions that can help small businesses with the things that matter most: cashflow, customers and suppliers.
18 May 2021
Data Privacy: Doing the Right Thing
Equifax Marketing VP, Elizabeth Fairman, interviews Equifax Chief Privacy Officer, Nick Oldham, about the latest trends in data privacy and where the industry is headed. The 2020s, says Oldham, will be about the responsible stewardship of data -- and doing the right thing.
20 Apr 2021
Storytelling Through Data
Equifax Marketing VP, Tricia Gabberty, interviews Carol Kruse, a Valvoline board member and former CMO at Cambia Health Solutions, about how she marries art and science when leveraging data to tell a story. And with all of today’s data and machine learning, is there still a place for that gut instinct?
5 Apr 2021
Using Smart Data to Combat Identity Fraud
Fraudsters across the globe were particularly active in 2020 as the U.S. government distributed more than $1 trillion dollars in economic stimulus for struggling families and businesses as a result of the COVID-19 pandemic. While this opportunity for fraud might have been new, the underlying challenges we’re facing, like synthetic identities, are the same. So how can businesses use data and analytics to drive insights and mitigate these growing threats? The answer: smart data.
Aparna Sheth, product leader for Equifax’s Identity and Fraud Solutions Group, and Cori Shen, leader of Equifax’s Identity and Fraud Data Science Team, delve into how data scientists can intelligently and efficiently assemble multi-source data for the right insights.
16 Feb 2021
Stanford University: Is Your Data Good Quality?
Equifax Marketing VP, Tricia Gabberty, interviews Alice Siu, Associate Director at the Center for Deliberative Democracy at Stanford University about what goes into gathering reliable survey and poll data. If you work for a brand that collects data -- or buys it -- don’t miss this episode.
20 Jan 2021
SoFi: Treat Data as Electricity
Equifax Marketing VP, Tricia Gabberty, interviews Aaron J. Webster, Chief Risk Officer at SoFi. With more than one million members and $50 billion in loans, SoFi is using data and technology to transform the banking industry. SoFi treats data as electricity, which is not only incredibly valuable to the company -- but also to the members who rely on it for delivering highly personalized service.
20 Jan 2021
American Express: The Personalization Journey
Equifax Marketing VP, Tricia Gabberty, interviews Anthony Mavromatis, VP of Customer Marketing Analytics and Data Science for American Express. Anthony explains “digital empathy” and reveals how personalization helps American Express deliver world-class customer service – and the many layers of experimentation that it entails.
Inside a recent episode
Become a Better Business Storyteller
Published 1 Jun 2022 · Transcript excerpt
[…] But it's so refreshing to have something that is a distillation and is clearly articulated. That it's really beautiful. And I feel like it's one of those experiences that you don't even realize it when it's happening. You just receive the information without having to do a lot of heavy lifting, if that makes sense. Yeah, that makes sense. Kind of to your point, you know, there's lots of data, but the data itself doesn't create meaning. So as the storyteller, it's our responsibility to create that meaning and then share that meaning so that people can take action on it. Business storytelling is all about how do you persuade your audience to take action. […]
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
