Podcast thumbnail for Data Driven CX

Data Driven CX

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by Informatica

10 episodes
Updated Daily
Accepts GuestsHas Sponsors

Podcast Overview

Data Driven CX is THE podcast, where you learn all about Data Driven Customer Experience. For leaders in Marketing, CX, Digital, Data, Information and IT who want to learn more on HOW to make use of data to successfully engage with customers and transform CX in their organizations. In this podcast, the fundamentals of Data Driven CX are explored in conversations with industry thought leaders and successful business leaders. You learn trends, industry standards, how to tackle challenges, practical tips and best practices on: 1. Connecting customer data to make better CX decisions; 2. Creating Trusted data by making the process transparent; 3. Experimenting and innovating based on data; 4. Turning data into Actionable insights; 5. Driving Adoption of a data culture and new technologies to support it. The host of this Informatica podcast is Nienke Bloem CCXP, global expert in CX who interviews thought leaders, experts, and business partners, to dive into the world of data driven CX.

Language

🇺🇲

Publishing Since

3/18/2021

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Recent Episodes

Episode thumbnail for With Guest Jennifer Belissent: Data Driven CX in the Telco Industry

November 18, 2022

With Guest Jennifer Belissent: Data Driven CX in the Telco Industry

Meet Jennifer Belissent, Principal Data Strategist at Snowflake. As our guest in this episode of the Data Driven CX podcast series, she will put a spotlight on what data means within Telco companies and beyond. She will share some fascinating examples of how Telcos have contributed to consumer or citizen experiences by sharing data with other organizations. From a business perspective she will highlight how data can be leveraged internally or monetized as ‘data products’, ultimately contributing to better customer experience.

Episode thumbnail for With Guest Chris Poad: Data Driven CX in the Retail industry.

August 5, 2022

With Guest Chris Poad: Data Driven CX in the Retail industry.

This episode will look at the topic of Data Driven CX in the Retail industry. Meet Chris Poad – currently Managing Director, Retail Solutions EMEA at Google Cloud, and with an impressive career at leading retailers such as Otto Group, Amazon, and Tesco. Get Chris’ point of view on how data informs and drives the customer experience. We’ll discuss how data teams can help the business leverage data and how critically important it is to democratize data – making it available and of use to everyone in the organization.

Episode thumbnail for With Guest Trevor Hodges: Data Driven CX at a strategic, tactical, and operational level.

December 1, 2021

With Guest Trevor Hodges: Data Driven CX at a strategic, tactical, and operational level.

Meet returning guest Trevor Hodges, who will build upon the CX Data Strategy topic from episode two. The conversation will look at Data Driven CX at a strategic, tactical, and operational level. How do you organize at each of these levels, what are some keys to driving change, and does your team play defense or offense?

10 total episodes available

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Frequently asked questions

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What is Data Driven CX?

Data Driven CX is THE podcast, where you learn all about Data Driven Customer Experience. For leaders in Marketing, CX, Digital, Data, Information and IT who want to learn more on HOW to make use of data to successfully engage with customers and transform CX in their organizations. In this podcast, the fundamentals of Data Driven CX are explored in conversations with industry thought leaders and successful business leaders. You learn trends, industry standards, how to tackle challenges, practical tips and best practices on:

  1. Connecting customer data to make better CX decisions; 2. Creating Trusted data by making the process transparent; 3. Experimenting and innovating based on data; 4. Turning data into Actionable insights; 5. Driving Adoption of a data culture and new technologies to support it.

The host of this Informatica podcast is Nienke Bloem CCXP, global expert in CX who interviews thought leaders, experts, and business partners, to dive into the world of data driven CX.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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