by Avaus
Data Driven Voices is a podcast where Avaus together with industry experts, thought leaders, and partners discuss how to utilise data, technology and AI to drive business results in primarily marketing and sales. The podcast shares actionable insights, success stories, and thought-provoking challenges to help professionals with new perspectives. For more information visit: avaus.com Hosted on Spotify for Creators.
Language
🇺🇲
Publishing Since
11/4/2022
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June 3, 2026
<p>Business wants to move fast. IT wants answers first. This tension is at the heart of most enterprise transformation efforts, and AI is forcing both sides to rethink how they work together.</p><p>In this episode, Emma Storbacka talks with <a href="https://www.linkedin.com/in/rozitasehat/" target="_blank" rel="noopener noreferer">Rozita Sehat</a>, former CIO at Dustin and business development leader at Telia, about why business and IT speak different languages, why data ownership sits with business (not IT), and what happens when AI agents become part of the workforce. Rozita also shares her most advanced AI hack: a meta-thinking partner she built in Claude to get smarter, not lazier.</p><p><br></p><p>(00:38) Introduction and Rozita's background</p><p>(07:30) Transformation and the importance of the human side</p><p>(11:15) Business vs IT: why the struggle exists</p><p>(12:14) Who owns the data and the processes?</p><p>(15:25) Getting structured before going fast</p><p>(17:26) The data question: is our data really that bad?</p><p>(19:36) The future of the CIO role</p><p>(22:59) The industrial revolution for knowledge work</p><p>(25:04) Leading in uncertainty</p><p>(28:05) Building diverse teams</p><p>(30:11) AI hack: meta-thinking with Claude</p><p>(33:09) Outro</p>
May 12, 2026
<p>With 15,000+ MarTech vendors to choose from, how do you decide what's right for your organization? In this episode, Emma Storbacka talks with Kalle Heinonen and Gustav Malmqvist about the big architectural question: platform or composable? </p><p>They discuss how MarTech has evolved over the past 20 years, why so many companies are reconsidering their stack right now, and what role the data layer plays in all of this. The conversation also covers why metadata matters more than ever in the age of AI, and whether you can vibe code your own MarTech solution.</p><p><a href="https://www.avaus.com/" target="_blank" rel="ugc noopener noreferrer">Avaus.com</a></p><p><a href="https://www.avaus.com/blog/data-driven-voices-kalle-heinonen-gustav-malmqvist-martech-architecture-platform-vs-composable/" target="_blank" rel="noopener noreferer"><br></a><br></p><p><br>(00:38) Intro</p><p>(01:57) Introduction and backgrounds</p><p>(07:51) How MarTech has evolved: from a handful of vendors to 20,000</p><p>(12:22) Why companies are reconsidering their MarTech stack</p><p>(16:31) Platform vs composable vs hybrid: the options</p><p>(19:21) MACH principles and composable architecture explained</p><p>(23:26) The benefits of a platform approach</p><p>(28:28) The data layer as the source of truth</p><p>(39:12) When platform ecosystems make sense</p><p>(43:33) Can you be half composable and half platform?</p><p>(45:57) Why metadata matters for AI and automation</p><p>(52:02) Can you vibe code your own MarTech solution?</p><p>(53:48) Where to find Kalle and Gustav</p>
April 22, 2026
<p>Why do most complex B2B deals fail? Not because of a competitor. Because of no decision at all.</p><p>In this episode, we talk with Christopher Engman, founder of <a href="https://njord.io/" target="_blank" rel="noopener noreferer">Njord</a> and author of Megadeals, who shares the three-step formula behind Fortune 500 B2B companies, the psychology of how large organizations actually make buying decisions, and what happens when AI agents start joining sales meetings as buyers.</p><p><br></p><p>(00:00) Intro</p><p>(00:38) Introduction to Christopher Engman and Njord</p><p>(03:18) The three-step formula behind every Fortune 500 B2B company</p><p>(05:24) What is Njord: 20 systems, 5 roles, one platform</p><p>(10:43) The services: stakeholder maps, targeted media, and AI-powered meeting intelligence</p><p>(16:31) From Megadeals to Decidable: how to win vs where to play</p><p>(19:58) The behavioral constraint line: why big decisions stall</p><p>(20:54) Understanding complexity 4, 5, and 6: from multiple stakeholders to ecosystem sells</p><p>(23:23) Why risk-carrying roles kill deals: no decision is the real enemy</p><p>(30:37) The three gates to getting a decision: awareness, relevance, and safety</p><p>(38:12) Concentric growth: why 80% of your energy should go to existing clients</p><p>(46:47) The rainmaker dependency: why 6 out of 250 close the big deals</p><p>(50:04) AI agents as buyers: what B2B sales looks like in two years</p><p>(53:47) Where to find Christopher</p>
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Neil Dickson
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Petteri Heinonen
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Emma Spjut
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Samuli Tahvanainen
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Adam Greco
Guest
Phil Gamache
Guest
Scott Brinker
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Oscar Jäderberg
Guest
Jens Hård
Guest
Piero Trivellato
Guest
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Data Driven Voices is a podcast where Avaus together with industry experts, thought leaders, and partners discuss how to utilise data, technology and AI to drive business results in primarily marketing and sales. The podcast shares actionable insights, success stories, and thought-provoking challenges to help professionals with new perspectives. For more information visit: avaus.com
Hosted on Spotify for Creators.
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