Data Driven Voices is a podcast where Avaus together with industry experts, thought leaders, and partners discuss how to utilise data, technology and AI to drive business results in primarily marketing and sales. The podcast shares actionable insights, success stories, and thought-provoking challenges to help professionals with new perspectives. For more information visit: avaus.com
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28. Industrial AI: What industrial leaders need to do before the window closes with Antti Rantanen
Thirty percent of manufacturing companies won't survive the next wave of digital transformation. Antti Rantanen, Principal Consultant of Industrial AI at EFESO explains why, and what leaders need to do right now. From shop floor AI to the mindset shifts that separate survivors from casualties, this is a conversation about operational excellence, cross-functional collaboration, and the window that's closing fast.
3 Jun 2026
27. Business vs IT: Who owns data and the future of the CIO with Rozita Sehat
Business wants to move fast. IT wants answers first. This tension is at the heart of most enterprise transformation efforts, and AI is forcing both sides to rethink how they work together.
In this episode, Emma Storbacka talks with Rozita Sehat (https://www.linkedin.com/in/rozitasehat/), former CIO at Dustin and business development leader at Telia, about why business and IT speak different languages, why data ownership sits with business (not IT), and what happens when AI agents become part of the workforce. Rozita also shares her most advanced AI hack: a meta-thinking partner she built in Claude to get smarter, not lazier.
(00:38) Introduction and Rozita's background
(07:30) Transformation and the importance of the human side
(11:15) Business vs IT: why the struggle exists
(12:14) Who owns the data and the processes?
(15:25) Getting structured before going fast
(17:26) The data question: is our data really that bad?
(19:36) The future of the CIO role
(22:59) The industrial revolution for knowledge work
(25:04) Leading in uncertainty
(28:05) Building diverse teams
(30:11) AI hack: meta-thinking with Claude
(33:09) Outro
12 May 2026
25. Platform, composable, or hybrid – how AI shapes your MarTech choice
With 15,000+ MarTech vendors to choose from, how do you decide what's right for your organization? In this episode, Emma Storbacka talks with Kalle Heinonen and Gustav Malmqvist about the big architectural question: platform or composable?
They discuss how MarTech has evolved over the past 20 years, why so many companies are reconsidering their stack right now, and what role the data layer plays in all of this. The conversation also covers why metadata matters more than ever in the age of AI, and whether you can vibe code your own MarTech solution.
Avaus.com (https://www.avaus.com/)
(https://www.avaus.com/blog/data-driven-voices-kalle-heinonen-gustav-malmqvist-martech-architecture-platform-vs-composable/)
(00:38) Intro
(01:57) Introduction and backgrounds
(07:51) How MarTech has evolved: from a handful of vendors to 20,000
(12:22) Why companies are reconsidering their MarTech stack
(16:31) Platform vs composable vs hybrid: the options
(19:21) MACH principles and composable architecture explained
(23:26) The benefits of a platform approach
(28:28) The data layer as the source of truth
(39:12) When platform ecosystems make sense
(43:33) Can you be half composable and half platform?
(45:57) Why metadata matters for AI and automation
(52:02) Can you vibe code your own MarTech solution?
(53:48) Where to find Kalle and Gustav
Who has been a guest on Data Driven Voices - A Podcast by Avaus
Names identified in recent episode analyses. Showing up to five guests.
Neil Dickson
Petteri Heinonen
Emma Spjut
Samuli Tahvanainen
Adam Greco
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Questions about Data Driven Voices - A Podcast by Avaus
Who hosts Data Driven Voices - A Podcast by Avaus?
Emma Storbacka and Ilona Vigren host the show. Published by Avaus.
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
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