Fuel your SMB’s growth with data-driven strategies.
Data Fuel is the podcast for small and medium-sized businesses looking to harness the power of data science to drive smarter decisions, streamline operations, and unlock new revenue opportunities. Hosted by experts passionate about actionable insights, each episode dives into practical strategies, real-world examples, and cutting-edge tools tailored to SMBs.
From leveraging AI and predictive analytics to monetizing data and scaling with efficiency, Data Fuel equips you with the knowledge to transform data into your business’s most valuable asset. Whether you’re a business owner, operator, or team member, this podcast delivers the guidance you need to thrive in today’s data-driven world.
Turn your data into growth. Subscribe today and fuel your SMB’s success!
Pull up your customer persona. Now pull up your top 10 paying customers. They probably don't match — and you're spending money chasing the wrong one. Most SMB marketing is aimed at a customer who doesn't exist: a persona invented in a workshop or copied from a competitor, then funded with ad spend, content, and sales energy. When it underperforms, we blame the channel or the algorithm — never the target. But the data on who actually buys, comes back, and refers is already sitting in your CRM ...
13 Jul 2026TRANSCRIPT
Orphaned Tabs: When Your Tech Stack Stops Enabling Strategy
Host Alex Johnson interviews industry expert Dr. Sarah Chen about how orphaned tech tools silently drain SMB resources and hinder strategic growth.
24 Sept 2025TRANSCRIPT
Business Owners: Build Your Own Context For AI
Roman Villard explains how small business owners build essential data context for smarter AI outputs in this interview.
14 Apr 2025TRANSCRIPT
Creating Scalable Automations With Your Data
🎙️ Why Point-to-Point Automation Is Broken—and What to Do Instead | Data Fuel Podcast 🔔 Subscribe for smarter systems, cleaner data & automation that actually scales 📢 Your Zaps and automations are breaking—and it’s not your fault. Tools like Zapier and Make are powerful, but when used in point-to-point setups, they create fragile, error-prone spaghetti systems. In this episode of Data Fuel, we break down: ✔️ Why point-to-point automation falls apart at scale ✔️ How a centralized data war...
📊 Data-Driven Retention: Moving Beyond Churn Prevention 📢 Most companies focus on churn prevention—but what if you focused on retention instead? In this episode, we explore: ✔️ How predictive analytics can enhance customer retention & lifetime value ✔️ The key data signals that indicate customer health & engagement ✔️ Why proactive engagement beats last-minute churn prevention ✔️ How to operationalize customer success with embedded analytics ⏱️ Chapters 00:00 - Introduction: Flippin...
17 Feb 2025TRANSCRIPT
Customer Personas vs Customer Segmentation
📊 How to Use Customer Segmentation to Boost Retention & Growth | DataFuel Podcast 🔔 Subscribe for more data-driven business strategies! 📢 Are you still relying on marketing personas alone? It’s time to go beyond gut instinct and use data-driven customer segmentation to improve marketing, sales, and retention. In this episode, we cover: ✔️ The difference between personas & segmentation ✔️ How to segment customers using real data ✔️ How segmentation improves retention & engagement...
10 Feb 2025TRANSCRIPT
Use Data To Create New Revenue For Your Business
🔔 Subscribe for more business growth strategies! 📢 In this episode, we explore the three ways to grow your business: 1️⃣ Doing more of what works 2️⃣ Doing it better 3️⃣ Adding something new Learn how to spot market signals, leverage customer insights, and use historical data to uncover new revenue streams with confidence. Don’t just rely on gut instinct—back your decisions with structured analysis! 00:00 - Introduction: Three Ways to Grow Your Business 00:06 - More vs. Better vs. New 00:26 -...
3 Feb 2025TRANSCRIPT
6 How To Predict Customer Churn With Data
On today’s episode of Data Fuel, we explore how SMBs can use data to predict and prevent customer churn. Learn how to identify churn signals, build a churn prediction model, and implement insights into your daily operations. By proactively managing customer retention, your business can reduce churn, improve loyalty, and increase revenue. Main Topics: • Why customer churn prediction is the easiest entry point for data science. • How churn indicators differ by industry. • Step-by-step guide to ...
28 Jan 2025TRANSCRIPT
How To Implement Dashboards for SMBs
On today’s episode of Data Fuel, we explore how SMBs can implement effective dashboards that align strategy, foster accountability, and drive results. Learn how to pick the right metrics, avoid dashboard sprawl, and embed dashboards into your business processes to create a culture of data-driven decision-making.Main Topics:How to choose KPIs and metrics that align with organizational strategy.Building dashboards for executives, department leaders, and individual contributors.Reducing dashboar...
20 Jan 2025TRANSCRIPT
4 Real-Time Data for the Agile SMB
On today’s episode of Data Fuel, we break down how SMBs can leverage real-time data for agile decision-making. Learn how to balance the cost of real-time systems with their value, prioritize what data matters most, and deliver it through effective channels. We explore tools like Tableau Pulse Metrics and Klipfolio to help you stay responsive and competitive.Main Topics:Why not all data needs to be real-time.How to determine who needs what data and why.Optimizing delivery channels for actionab...
13 Jan 2025TRANSCRIPT
Turning Data into Value for SMBs
On today’s episode of Data Fuel, we explore the data value chain and how SMBs can turn raw data into actionable insights that deliver real value. From understanding key steps in the process to overcoming common challenges, this episode provides a clear framework for making your data work for you.Main Topics:Breaking down the data value chain: data → insight → action → value.How to avoid data paralysis by prioritizing meaningful insights.A step-by-step guide to defining your data-to-value proc...
6 Jan 2025
What is Data Monetization? A Look Into Data Monetization for SMBs
On today’s episode of Data Fuel, we dive into how SMBs can monetize their data to boost revenue and reduce costs. From creating data-driven products and selling anonymized insights to streamlining operations and automating workflows, we’ll explore actionable strategies and tools like Tableau and AWS Data Exchange. Tune in to learn how companies like Netflix and UPS are turning data into profit and discover how your SMB can follow suit.Main Topics:Why data monetization is crucial for SMBs.Stra...
31 Dec 2024
Transforming SMBs: Starting With A Data-Driven Culture
Building a data-driven culture is essential for SMBs to enhance decision-making, boost productivity, and improve client experience. This episode discusses the core characteristics of data utilization, the importance of leadership commitment, and the challenges businesses may face.• Discussing the need for data-driven decision-making • Highlighting key characteristics of data culture • Emphasizing leadership's role in modeling data usage • Sharing insights on employee education ...
Inside a recent episode
Orphaned Tabs: When Your Tech Stack Stops Enabling Strategy
Published 13 Jul 2026 · Transcript excerpt
[…] And like past a certain point, every new tool you layer on starts to subtract the leverage. When we think about leverage, we're thinking about like a repeatable process with an output that you trust. When we have fragmented tools that leads to a fragmented process that reduces the trust of any single output that comes out of this system or this process. So everything has to get rechecked elsewhere. And that is just productivity in a mask. It's not real productivity. It's creating more work that could have been done at the entry point. I think revenue is a great example of this. The CRM says one number, your billing system says another number, your finance team spreadsheet says a third, and they never agree. […]
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